By now, we know Word of Mouth Marketing is powerful stuff, and that we need to have it in our marketing plans-- but how do we prove it in ROI? According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising. In addition, a recent WOMMA and AMA study shows that 64% of marketing executives indicated that they believe word of mouth is the most effective form of marketing. Content will include: -Why marketers should care about Word of Mouth Marketing -How to be Successful with Word of Mouth Marketing -How to measure WOM to win over your sales team

1. Title Area
The
Social
Rela,onship
Intelligence
Pla4orm
#SocialWOM

2. Devon Wijesinghe
CEO of Insightpool
@DevonWijesinghe
Speaker
Co-founded Insightpool in
2012, and has led the
company from two to 60+
employees, acquired a
Silicon Valley start-up, Next
Principles, and is currently
revolutionizing marketing
and sales across social.
#SocialWOM

3. >Why Marketers Should Care about Word
of Mouth Marketing
>How to be Successful with Word of Mouth
Marketing
>How to Measure WOM to Win over your
Sales Team
#SocialWOM

4. Title Area
Why Marketers
Should Care About
Word of Mouth
Marketing
#SocialWOM

5. “According to Nielsen, 92% of consumers
believe recommendations from friends and
family over all forms of advertising.”
#SocialWOM

6. Why WOM over
traditional
forms of
Advertising?
#SocialWOM

7. Your WOM Index Matters
#SocialWOM

8. What is your WOM Index?
#SocialWOM

9. “WOMMA and AMA study shows that
64% of marketing executives indicated that
they believe word of mouth is the most
effective form of marketing, but only 6%
say they have mastered it.”
#SocialWOM

10. How to be
Successful with
Word of Mouth
Marketing
#SocialWOM

11. Collecting vs. Connecting
#SocialWOM
Instead of just collecting social media fans,
brands have to connect with them

12. Understanding and Identifying
Relevant Audiences
#SocialWOM

13. #SocialWOM
Segmenting Relevant
Audiences to engage
• Interest
• Demographics
• Stages
of
influence

14. Engaging Influential
members to drive
demand and referral
Traffic
#SocialWOM

15. Drive Positive Sentiment
#SocialWOM

16. #SocialWOM

17. #SocialWOM

18. Title Area
How to Measure
WOM to win over
your Sales Team
#SocialWOM

19. Prove the value of
WOM Index
#SocialWOM

20. Turning influencers into
advocates and advocates
into customers
#SocialWOM

21. Referral business = leads
#SocialWOM

22. Q & A
#SocialWOM

23. Title Area
Thank
You!
#SocialWOM