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“You will be defined not just
by what you achieve,
but by how you survive.”
- Sheryl Sandberg
T omen can be extraordinary. There are several
Wanecdotal statements surrounding the power
women hold in the world. In tod...
The industrial world is highly unpredictable and stressful,
routinely under the watchful eye of the media and
competitors....
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Influential Women Leaders in Business -2022.pdf

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This edition features a handful of The Influential Women Leaders in Business that are leading us into a better future

Read More: https://www.insightssuccess.in/influential-women-leaders-in-business-2022-september2022/

This edition features a handful of The Influential Women Leaders in Business that are leading us into a better future

Read More: https://www.insightssuccess.in/influential-women-leaders-in-business-2022-september2022/

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Influential Women Leaders in Business -2022.pdf

  1. 1. “You will be defined not just by what you achieve, but by how you survive.” - Sheryl Sandberg
  2. 2. T omen can be extraordinary. There are several Wanecdotal statements surrounding the power women hold in the world. In today’s society, women can do everything and are in a stance of authority. Keeping a positive outlook on life is a key factor to any successful person. Women, however, in positions of authority tend to have sunshiny outlooks on everything. These women always see the bright side of the situation and embrace it in full force. All leaders show self-reliance and adaptability, displaying confidence, creativity, and perseverance as the business and technological environment develops and evolves around them. They are adaptable to changing client demands and customer preferences, and they have the ability to enjoy their family world without compromising either facet of their lives. Editor’s Note EMBARKING UPON THE PROSPECTS OF EXCELLENCY
  3. 3. The industrial world is highly unpredictable and stressful, routinely under the watchful eye of the media and competitors. Female leaders have demonstrated the staying power to succeed in this environment and to focus accordingly. Women in leadership positions have shown their determination to succeed by rising above the traditional expectations that some may have of a woman’s role in the world. They have not allowed motherhood to become an obstacle; rather, they have embraced both, demonstrating the strength of mind and will. Moreover, Today’s business world is filled with changes and uncertainty, internationally and domestically. This causes distractions and stress and can throw up hurdles to personal achievement. Having the moral strength to thrive in the face of adversity is necessary to succeed in the long term. A strong sense of morality and belief in principles is evident in female leaders all over the globe. Embracing the journey of such staunch business leaders, Insights Success showcases some of the enthralling stories of Influential Women Leaders in Business -2022. Flip through the pages and indulge yourself in the odyssey of brilliance amalgamated with the perpetual transcendence of success. Have a Delightful Read! Abhishek Joshi Deputy Editor abhishek.joshi@insightssuccess.com
  4. 4. C O V E R S T O R Y 12 VANDANA MAHAUR An Endeavouring Transcendentalist of the Modern Tech Arena Article Exploring Different Approaches to Leadership Leadership Frameworks 56
  5. 5. Aarti Khatri Your Own FinSkool Treasure of Financial Wealth Wisdom 18 Aditi Umesh The Genesis of Perpetual Purity and Beyond 22 Pro iles Darshana Thakkar Committed to Revolutionizing Indian MSMEs with Transformation- The Strategy HUB 26 Dimple Kapoor Enriching Lifestyles Through Creative Acumen 30
  6. 6. Jinal Marjadi Re lecting an Eternally Blissful You through Her Rich Artistry 48 Pallavi Goorha Kashyup A Powerful Media, Communications and PR Strategist 52 Poonam Shrivastava Your Majestically Magni icent Interior Designer 64 Richa Bansal Canvassing the future of Purple & Pink – A Global Digital Marketing Agency 74 Farah Sarosh A Sociopreneur Eradicating Mental Health Stigma with NurtureLife 38 Pooja Sharma Adorning Marvellouslly Majestic Marble Décor with MARBELOZ 60 Er Sonali Nasikkar The First Universal Energy Grand Master Healer 34 Priyanka Sud Trustworthy Professional with Ardent Advocacy 70 Ishneet Sahani Exemplifying Your Dazzling Inner Celebrity Brilliance 44 Special Pro ile
  7. 7. Sayantani Bhattacharjee Ensuring Better Life through Healthcare at the Last Mile 78 Vanitha Joshi Crafting Your Dream Homes Artistic Luxury For Your Lifetime 100 Vidhi Bhatt Infusing Financial Power into the Indian Startup Ecosystem 104 Sneha Ahuja Building Businesses; One Person at a time 82 Sonali Gupta Going Beyond Sportss and Exploring the Self 86 Sraddha Bhattacherjee Re lecting Artistry of Eternity’s Innately Flowing Beauty 90 Sreena K An Ingenious Independent Consultant Technovating Biz-Growth 94 Dr Tamanna Khosla Spearheading Prajna Initiative at Physix to Reach Universal Equilibrium 98
  8. 8. Copyright © 2022 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success Media and Technology Pvt. Ltd. Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd. Follow us on : www.facebook.com/insightssuccess/ https://twitter.com/insightssuccess Cover Price : RS. 200/- RNI NUMBER: MAHENG/2018/75953 Editor-in-Chief Pooja M. Bansal Deputy Editor Abhishek Joshi Managing Editor Gaurav PR Wankhade Assisting Editor Kedar Borgaonkar Visualizer Sandeep Tikode Art and Design Head Rashmi singh Associate Designer Sameen Arif Sr. Vice President Megha Mishra Sr. Sales Manager Tejaswini Whaval Business Development Lead Neha Bhadane Sr. Business Development Executive Pranali Koyande Technical Head Prachi Mokashi Technical Specialist Amar Sawant Digital Marketing Manager Renuka Kulkarni SME-SMO Executive Nikita Khadalkar Circulation Manager Tanaji Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com Insights Success Media and Technology Pvt. Ltd. Off. No. 22, Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017 Phone - India: +91 7410079881/ 82/ 83/ 84/ 85 Email: info@insightssuccess.in For Subscription: www.insightssuccess.in Corporate Offices: sales@insightssuccess.com SEPTEMBER, 2022 We are also available on
  9. 9. FinSkool vision is to make investment knowledge accessible to common man with price remains affordable. Azaleos wants to pursue its own clinical pipeline, its vision is to be the household name that furthers the potential of hundreds of pharmaceuticals and biotech’s around the world. Its expertise in managing business operations with limited resources helps client organization to transform their business practices from person driven to a system driven almost with existing resources. An innovative artist, Dimple researched people in various age groups and professions, using her observations to create new and trendy outfit Solace Wellness brings you their professional, licensed, and vetted counselors to help you achieve best therapy results.
  10. 10. AMBROSIA Pallavi Goorha Kashyup, CEO Farah Sarosh, Founder and CEO Jinal Marjadi, Owner ISHNEET SAHANI, CEO and Creative Head NurtureLife is a non-profit organization established with the aim of providing solution to the mental health issues which are prevalent in our society. It is founded by Farah Sarosh. A creator that has created jewels for wholesalers to top knots of bollywood celebrities. A true exhibitionist–crafts quintessential ornaments and jewellery by abstracting your elegant essence and exemplifying it out in the intricately woven elements of magnificently opulent artistry. Pallavi and her team of PG Communication work with their clients right from the planning stage till the delivery of a comprehensive solution. NurtureLife Jinal Marjadi Studio PG Communication MARBELOZ Priyanka Sud, Founder Poonam Shrivastava, Founder and the Principal Designer Richa Bansal, Founder and Director Sayantani Bhattacharjee, Founder and CEO Pooja Sharma, Founder and CEO The elegant natural vein texture of marble seamlessly fits all modern home decor settings, all the while adding a royal touch straight from the legacy Indian palaces and kingdoms. A business can’t effectively compete in any market today without an online presence. At Purple & Pink, Digital Marketing Agency, we build meaningful, long-term relationships and drive real results. Better life's vision is to provide affordable, accessible, convenient, sustainable, and quality-driven primary healthcare services to all at the last mile. Its team of legal associates is spread across Northern India committed to give high quality and completely transparent work to our clients in the legal domain. Design Cloud Purple & Pink Better Life Priyanka Sud and Associates
  11. 11. Go Beyond Sportss Sreena, Vice President -Strategy and Business Tamanna Khosla, CEO Sneha Ahuja, Founder and Managing Partner Sraddha Bhattacherjee, Founder and CEO Sonali Gupta, Founder and CEO Talent Fanatics is a recruitment firm, focusing on hiring professionals across various industries; bridging the gap between the employer and the job seeker; with a successful match. Go Beyond Sports drives to create an impact in the world of sports. The inspiration to lead this comes from Sonali's passion for sports and desire to contribute to it. Residing in the city of temples and great heritage, Bhubaneswar, Sraddha has always been discernibly fascinated by Odisha’s rich culture and traditions. Accubits technologies is a global solution provider enabling enterprises to apply artificial intelligence and blockchain technologies in their business. Physix world is an open source human initiative of building the AI tech platform–where philosophy is a subset–so that we as a united global civilization will reach an international, cultural, and ecological equilibrium. Talent Fanatics HR Consultancy and Opticianguru Recruitment Solutions Veechi Art and Décor Accubits technologies Physix MOURI Tech Vidhi Bhatt, Co-founder Vanitha Joshi, Interior Designer, MD, and Founder Vandana Mahaur, Associate Director of Marketing MOURI Tech offers smart technology solutions, accelerators, and frameworks that amplify the automotive value chain to drive efficiency in engineering. The desire to have her own design space and freedom of creativity with limitless possibility turned into Vanitha’s passion. The company offers instant and seamless signups, 100% online fundraising, and adding investors to the startup’s vision. D’Canvas Profitag Technologies Pvt Ltd
  12. 12. Associate Director of Marketing
  13. 13. C o v e r S t o r y
  14. 14. If the eleventh ‘Shloka of Chapter fifteen of the Bhagwad Geeta is translated into English, it goes like ‘The Yogi/ni–endeavouring transcendentalists–who is deeply immersed in the universal image of the self- reflective realization could see everything clearly. However, those whose brains and minds are not developed to that level cannot comprehend what exactly is going on in the world. They just make their own version of individual reality and collective truth.’ That means our perception of the world around us forms our experience. Our experiences, level of understanding, comprehending approach, our feelings, beliefs, mentality, and outlook shape our everyday reality. Simply, we make sense of the world through our own prism of preconceived notions. Or in other words, our perceptions become our everyday reality which we firmly believe in as the truth. However, in reality, it is our version of the truth, though it might be supported by some form of contemporary factual information. As with the changing times, everything keeps constantly changing. Just like the currently reported factual information that only 30 percent of women can make positions in the IT Marketing industry, globally and in India, this ratio is further slim in the IT marketing world. However, when people–in their own version of fact-based negative reality–call it a male-dominated area, Vandana Mahaur, Associate Director of Marketing, MOURI Tech–in her own version of truth-based positive reality–calls it a skill- dominated arena. Embracing Immersive Tech-Knowledge She further says that the reason for success in this area is not just the knowledge of marketing but the in-depth understanding of Technology, Marketing mix and consumer behaviour, sharing, “I was not only a marketer but a person from core IT background who learnt marketing and consumer behaviour as secondary tools and transfigured it into an all-embracing result-oriented marketing strategy.” Being an avid learner of new things in Information Technology, Vandana started early giving classes about programming languages, databases, and other emerging technologies in 1996. She started her career with Pentasoft Technologies, Mumbai, where she was responsible for handling the western region for their Training & Development SBU. The year 2001 was a year of turbulence when the IT world was facing challenges of survival, and that was the time to look back into personal life. In 2002, Vandana was into married life, taking a break from her career. Later, she started working with YASH Technologies Ltd, helping the team set up their IT Skill Development Division. Sparkling Flairs of Innate Capabilities “If you have flair, it cannot be hidden for a long time, and soon the stakeholders realized that my capacity with the potential of offering more value in varied fields, I started establishing Marketing Department in the company,” She informs. This was the time when the world of digital marketing was taking shape, and leaders of today were struggling to build a basic framework and infrastructure for this space. Her learning cravings always led the path to discovering new and picking challenges by herself. She was setting up corporate, product and services marketing functions on a global supply scale. Influen al Women Leaders in Business -2022 At MOURI Tech, Our culture and values are deeply rooted in all of us, who are oldies or even who are new but well-connected to the group.
  15. 15. Blessed with two sweet children, her motivation to do more and gain more kept her in driving mode and with support from her husband, mother, and sister, she could balance in between. Vandana recalls, “I delivered several successful assignments, made it a mature department with a set of processes and practices. It made me pick up what’s new and next. This is where I got to pick some practice implementation and automation assignments to help support other departments in the organization.” Changing with the Ever-Flowing River of Life Change is important in life, so in 2018, she stepped out to look for something better and bigger. During this, she got several opportunities for social connect, expanding her network in the region. She enjoyed this in-person connection a lot, as being into the world of IT, screens and virtual connects were more of her routine. “It gave me a satisfying reward as I was able to meet more people and take a dive into social lives,” shares Vandana. When the world was facing a global crisis at the start of 2020, she started looking for what next, just like others. Then joined MOURI Tech in 2020, and this was the time when the company was looking to set up its marketing department to support growing global demands. This new assignment involved a lot of new initiatives, setting up processes and practices, building a team etc. “It was a gambit for me, but to do something great, we need to dare to be innovative, and this made the new breakthrough for the company bringing in new customer acquisition, Brand Recognition, Customer satisfaction and balance sheet growth,” mentions Vandana. An Equalizing Theme of Personal Inspirations One of the biggest themes that emerged in the aftermath of the women’s movements that swept across the world was women campaigning and supporting other women. However, Vandana feels that this is not the true nature of women. Instead, it’s like creating a gender gap. Women and men can both make this world a better place by supporting anyone who deserves it without any consideration for their gender. She further that although she was born in a world of gender inequality but feels that parity can never be forced, rather Individual contributions and endeavours that make a difference. “I never fought to prove myself a successful woman but a successful person. For my family, I can be a mother, Wife, Daughter etc. Still, for the corporate world, my ideas and skill set that matters the most,” she says, adding, “My biggest Inspiration has been Bhagwad Geeta which taught me to concentrate on your work without worrying about the results; if you do everything right then positive result is just the outcome of your efforts.” Vandana also expresses that family support in tough decision times, even just a positive vibe in an odd situation, takes you far high with your actions. She adds, “My husband has been the biggest source of inspiration and support for this journey and will be the most critical element of my life.” Like all who believe in a social structure, her parents, siblings and even relatives’ support and motivation have made her what she is today as a person. She says, “My kids, who have grown seeing me occupied, compromising even their part of times, are the most emotional support moments and cherishing ever.” I have been so fortunate to work with this great organization and easily find my room to contribute to making it grow farther in space.
  16. 16. If you have flair, it cannot be hidden for long.
  17. 17. Equity markets are a treasure trove for anyone wishing to become wealthy and financially independent. All they need is the confidence that they can do it. They can invest, trade smartly, and wisely, and earn steadily over their lifetime an income that will aid them in turning their lives around dramati- cally. However, all these people find learning finance, investment, and the capital market mind- bogglingly intricate, complex, and difficult. That is because most of the market instruments and products are made through complex rules and regulations. Again they are based on a future- prediction-based intrinsic value, which almost all common people find challenging to grasp. Comprehending this scenario, while learning herself all the intricacies of the capital market, Aarti Khatri decided to change the game in favour of the general populace and Founded FinSkool- India’s best online e-learning finance app which breaks down the concepts of the financial market for every Indian in a layman’s language. This is a very go-to essential app for the contemporary Indian Who wish to learn & understand first and then earn passive income from equity markets or want to invest wisely in short term and long term on both side. The app comes with a plethora of options like SEBI certifications, NSE modules, and courses on trading, investment, mutual fund as well as on derivatives. Aarti shares, We ardently believe in making every user take informed decisions in their true sense. Our motto firmly is to make every Indian enlightened and financially educated before they come into financial markets.” Some salient features of this excellent FinSkool App are, Ÿ Informative & Insightful video lessons for better understanding. Ÿ In-built feature of allowing users to take Self- Assessment Tests for better analysis Ÿ Exclusive webinars on finance by industry professionals Ÿ Video Consultation for all your finance- related doubts Ÿ Research Reports on Industry Analysis Ÿ In an interview with Insights Success, Aarti spoke in brief about her professional journey, how she is educating more and more people to become financially independent, and her plans. Highlights of that enlightening discussion are given herein. Ma’am, please tell us about the saga of your reputed business since its inception. I started my journey by learning about the stock market through the courses. It helped me understand the Indian stock market in a better sense rather than just going for tips from friends or TV news, it helped me build the system and do things accurately. Setting up the system and technique is very important in the stock market to create wealth whether you are doing trading or investments. So by doing this, we help new entrants to invest in the market by educating them first so 18 | September 2022 | www.insightssuccess.in
  18. 18. Aarti Khatri Founder FinSkool 19 | September 2022 | www.insightssuccess.in
  19. 19. Influential Women Leaders in Business -2022 20 | September 2022 | www.insightssuccess.in
  20. 20. The company’s vision is to retouch the lives of millions of people with Purity as to what the company and its logo stand for. And making affordable APIs in India and formulations that benefit the common people. This new idea of enabling the client to walk unreservedly through the passageways and examine items they were keen on before obtaining them before long turned out to be exceptionally well known, as it was significantly more alluring than the standard over-the-counter strategy for deals. Aditi comments, “To date, our organization is available to new thoughts and always takes a gander at enhancing administrations to strengthen the sentiment of prosperity.” Advancing Pharma through Azaleos Biosciences Azaleos Biosciences’ underlying foundations in Bangalore started in 2019 when a goal-oriented 23-year-old Aditi made her father, Dr Umesh D’s dream, into a vision. The youthful ‘Aditi Umesh’ could have just imagined that some time or another, her father’s legacy could be made with a little dream that he dreamed. With the Background of her parents, Dr Umesh D and Dr Mamatha K, who have their own excellence in their respective medical fields, began the entrepreneurial journey to deliver the critical care APIs and Advanced intermediates to cater to India’s needs. n the quest for perfect health, the optimistic fusion Iof biology and science paved the way for modern healthcare. Continuous research and development in this arena furthered the cause of the pharmaceutical industry. The modern pharma sector has proven its worth by assisting immensely in battling the ongoing healthcare crisis. As we rediscovered the importance of healthy life, futuristic healthcare is in the pursuit of purity. The path is long and full of unforeseen challenges. Yet, an eternal source of universal energy personified in the form of Aditi Umesh has taken it upon herself to follow the way and has already taken her first few steps as the CEO of Azaleos Biosciences Pvt Ltd to become the genesis of perpetual purity and go beyond the established norms. Turning a Legendary Vision into a Legacy The foundation of Azaleos Biosciences started with a dream of a Doctor–Dr Umesh D–wanting to venture out into the Pharmaceutical field to make the rare of the rare set products accessible to the people. The dream is to change the lives of the people under critical care and hence moving toward achieving the goal of Make in India. 22 | September 2022 | www.insightssuccess.in
  21. 21. Aditi Umesh, CEO 23 | September 2022 | www.insightssuccess.in
  22. 22. Influen al Women Leaders in Business -2022 24 | September 2022 | www.insightssuccess.in
  23. 23. 25 | September 2022 | www.insightssuccess.in
  24. 24. Micro, Small, and Medium Enterprises (MSMEs) are the backbone of the Indian economy, and MSMEs are the drivers of the $5 trillion economy. They are the prominent aspect of Indian Industries’ progressive future. The untapped growth potential and hidden capabilities to become globally competitive are the factors to be uncovered from each and every Indian MSME . Determined that all the MSMEs of India become a catalyst for Transforming the Indian Economy and enabling Indian MSMEs to become globally competitive, Darshana Thakkar, Founder and CEO–who has recently been awarded as Gujarat's Women Leaders– began her mission with… Transformation-The Strategy HUB: After investing 22-plus years in the corporate world in managing business operations in a few manufacturing companies, Darshana decided to quit her corporate job to start her entrepreneurship journey. With her rich experience in manufacturing organizations, she is passionate about revolutionizing the business practices of Micro and Small Enterprises in India. Darshana shares, “As we know, almost half of the GDP of India is contributed by MSME companies.” These companies mainly operate informally with limited resources. Darshana decided to support this high-potential MSME sector by providing guidance and handholding support for sustainable business growth and operational excellence. MSMEs Most Trusted Consultant Since the inception of Transformation in 2018, the organization has been committed to supporting Indian MSMEs and Startups. The technical and management background, along with rich industrial experience on the shop floor of the founder, helps the client organization and its owners and employees to achieve new milestones in every area of the business. Darshna reveals, “So far, we have helped many MSME companies improve the following areas. Ÿ Business growth from 10 to 15% annually, Ÿ Fixed cost reduction up to 20%, Ÿ Operational cost reduction of up to 25%, Ÿ Input cost reduction up to 20%, Ÿ Improved inventory and procurement, Ÿ Digital Transformation, Ÿ Improved resource utilization.” Realizing Her Childhood Dream Speaking about her inspiration behind venturing into the business arena, Darshana states that the business has been in her mind from childhood. But she couldn't pursue that dream earlier in life. She interacted with several vendors and customers during her career with a few companies. During that time, she realized that many small businesses were operating in an unorganized manner. Many companies started business as a single entity and then grew informally. She also observed that many high-potential MSME companies are facing tremendous challenges with product quality, product delivery, product costing, and struggling for day to day operations. They lack professionalism in internal processes as well as external communications. With her prevailing position in the respective company, Darshana tried her best to support such an organization to improve. But that was very specific and for the limited network only. “Then after, I decided to quit the Job to start my venture, "Transformation," with a vision to support high potential Indian MSMEs for sustainable growth and improved profitability,” informs Darshana. Committed to Revolutionizing Indian MSMEs with Transformation- The Strategy HUB Influen al Women Leaders in Business -2022 26 | September 2022 | www.insightssuccess.in
  25. 25. Successfully Rising Above the Adversities Sharing the initial challenges that she had to surmount to ensure Transformation's success rate reached greater heights, Darshana says that as she started the business after a long career of working with some other companies, initially, the business owners were not having faith in her capabilities to transform their business—especially those who didn't know her personally. In the beginning, seven out of ten people she met argued, ‘ They are managing their business for many years, how she will improve their business as an outsider.’She faced many rejections just because of these reasons. Darshana says with gratitude, “I thank those few Business owners who knew me professionally and were aware of my professional capabilities either with direct interaction or with indirect reference. They have given me an opportunity to prove myself as a Business Transformation expert, and now that initial happy clients are sources for providing new business and making our company successful every rising day.” Counselling with Ethics and Transparency Talking about the professional values and qualities she thinks her clients value in her and Transformation the most, Darshana expresses that her rich experience in the manufacturing industry handling many problem areas with limited resources is the main point behind their success. Because of this expertise, they can provide solutions to their clients with a limited budget and minimum changes in the organization's culture. They provide every client with customized solutions as a standard process doesn't suit every business. Their solutions and implementation process are entirely based on the resource availability and budget of the client. Apart from this, ethical business practice and transparency at every stage of the transformation process is the main reason for their client's trust in Darshana and Transformation. “Moreover, We always ensure to keep all the information of our clients confidential,” adds Darshana. Complete Focus on Holistic Business Transformation Detailing the USPs highlighting brand Transformation's uniqueness in the industry, Darshana accepts that though there are many consultants in the market, they are distinct from others in the following ways: At Transformation-The Strategy HUB, Ÿ They are focused only on working with MSME organizations. Ÿ They provide a holistic business transformation solution that includes Marketing, promotion and Branding strategy, cost reduction, and business growth. The #MSME sector is a very high poten al contributor, and we are commi ed to Transforming Indian MSMEs to their highest poten al. Darshana Thakkar Founder and CEO Transformation-The Strategy HUB 27 | September 2022 | www.insightssuccess.in
  26. 26. Ÿ They are providing customized solutions that are in line with the company's own culture and budget. Ÿ Upon association with any client, Their team becomes an integral part of the client's team to play the crucial role of Advisor, coach, and leader who works with the team. Ÿ They are practising a feedback monitoring system to ensure the practical result of the transformation. Ÿ They do not play an advisory role only for the Business owner. Instead, they provide complete handholding for crucial decision-making at various times. Ÿ “We understand Indian culture and values very well. So we are entirely focused on implementing systems and processes that a diverse group of people quickly adopt in different age groups,” mentions Darshana. A Grand Natural Wisdom As an experienced professional, Darshana’s advice to the budding aspirants willing to enter the business world is original. She recommends that entrepreneurs who are keen to start their leadership journey stick to their area of expertise instead of copying others. Everyone is gifted with unique personality traits. “Stick to your natural behaviour instead of changing it. Your style is unique, and it will help you to succeed faster. Make your sector-specific Brand image for the particular specialization,” appeals Darshana. Significant Tech-Knowledge Adoption On envisioning Transformation-The Strategy HUB's operations with the emerging technologies and automated tools revolutionizing the business world by enabling innovations, Darshana conveys that modern technologies like Industry 4.0, IIoT, AI, ML, Robotics, RPA, Data Analytics, Additive Manufacturing, etc., have established their footprint in large corporates. But for the MSME sector, this technology adoption is quite challenging due to two significant factors. Ÿ The high initial cost of these technologies Ÿ Appropriate knowledge about the suitable technology Darshana says, “We recommend our client consider technology adoption on a priority basis as it provides a quick return on investment and increases competitiveness in the industry.” After the post covid era, businesses are regaining momentum in their respective sectors. In the post-COVID era, the one positive thing that happened was the adaptability of technology. Now even Micro and small enterprises are becoming technology-friendly, specializing in Virtual work. It has led to more opportunities for a hybrid work environment. Expanding the Future Footprints Due to the physical nature of consulting practices, business was earlier restricted to the nearby geographical area. Now companies are open to associating with remote business associates. These helped Transformation explore the association opportunities in the long-distance MSME companies and MSME associations. Currently, some projects are in the pipeline in Maharashtra, Punjab, MP, and West Bengal, apart from Gujarat. Darshana reveals that they have a solid plan to establish their footprints in the other state as an MSME and Startup consultant in the future. In summing up, She says that the reason for their existence and their ultimate goal is “To promote #localforvocal #makeinindia and #atmanirbhart to contribute to making our great nation India the world leader. The #MSME sector is a very high potential contributor, and we are committed to Transforming Indian MSMEs to their highest potential.” “Furthermore, our prime focus is to prevent our talented youth from migrating to other countries by providing mentoring and handholding to start and succeed in their entrepreneurship journey,” Darshana concludes. 28 | September 2022 | www.insightssuccess.in
  27. 27. You can have anything in your life if you dress for it. s we understand from this quote, the importance of Aclothing is a powerful influencing factor in creating an individual's perception. Clothing reflects the identity of taste, standard, and personality. It creates a lasting impression and goodwill in the viewer’s minds. This underlines the role of fashion designers and clothing specialists who have crafted the perfect range of garments that have revolutionized the presentation of dressing. The designers create compelling couture that sparks a new trend. One designer who has made a significant mark in the domestic fashion industry is Dimple Kapoor with her brand ‘Dimpple Kpoor.’An innovative artist, Dimple researched people in various age groups and professions, using her observations to create new and trendy outfits. The uniqueness of her fashion designs speaks of an amazing fusion of tradition with creativity. Dimple has thoughtfully created colorful dresses with floral, focusing on the age-wise categories of teenagers. Her innovation in the festive-bridal section displays her skills of developing enticing designs with delicate embroidery that graced the woman adorning the rich ethnicities. Dimple believes in creating something new that will elevate the personality of the person and boost self-confidence as well. Having received appreciation from numerous customers, Dimple has soon grown to be one of the top sought-after costume designers in the country. In the brief interview with the team of Insights Success, Dimple Kapoor enthusiastically elaborated on her professional journey in the fashion industry, her inspirations, challenges, and how she achieved the respected reputation of what she is today. Enriching Lifestyles rough Creative Acumen Dimple Kapoor “ - Edith Head “ 30 | September 2022 | www.insightssuccess.in
  28. 28. Poonam Shrivastava, Founder and Principal Designer “ “ I always try to fulfill my commitments and promises to every person I meet, which adds value to my business and increases brand loyalty which then converts my client and team into my extended family. 31 | September 2022 | www.insightssuccess.in
  29. 29. Influen al Women Leaders in Business -2022 33 | September 2022 | www.insightssuccess.in
  30. 30. 34 | September 2022 | www.insightssuccess.in
  31. 31. 35 | September 2022 | www.insightssuccess.in
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  34. 34. N ot many know exactly what they want to become when they grow up. However, Farah Sarosh, the CEO of NurtureLife, had it all figured out since she was a child. She wanted nothing but to become a Sociopreneur. Farah stands different from a lot of others because she had a unique approach to this noble profession. She believes that the process of positive change in society must begin at home. In her opinion, one must bring meaningful change in their own home before moving on to change the world around them. Now, one must wonder why she chose Mental Health as the domain of her social work. She was in AMU when Farah’s hostel mate ended her own life due to depression. “It was after this unfortunate incident that I decided to work for Mental Health Awareness,” shares Farah. The Challenge: The lack of awareness of mental health in our society was a challenge that Farah had to face. She observed the lack of meaningful conversation or any efforts whatsoever to educate the masses about mental health. Though she was not one to give up, Farah took these challenges head-on. And aided by innovation and dedication, she founded NurtureLife–a not-for-profit organization that provides actionable solutions to a range of mental health problems. “My vision for NurtureLife has been to take mental health awareness to the grassroots of our society, where mental well-being is hardly a topic for discussion,” states Farah. She wanted Nurture Life to provide a platform that motivates people to discuss the problems of inner conflict that ails them. NurtureLife conducts a variety of activities in the fields of Emotional Intelligence, Suicide Prevention, and other problems relating to mental health. Farah adds, “My mission with Nurture Life is to eradicate the stigma around issues relating to mental health in our society. Behind each of my efforts toward mental health is the intention to tell people suffering from mental health issues that they’re not alone and there’s still hope.” Through Nurture Life, Farah has taken mental health awareness to millions by conducting events in the USA, Bangladesh, Saudi Arabia, Bangladesh, East Africa, and other countries. In an interview with Insights Success, Farah spoke in detail about her own experiences, accomplishments, accolades, awards, and NurtuteLife’s present and future plans. The highlights of the interview are given herein. What qualities and values do you think your colleagues, caregivers, and patients admire in you the most? It's crucial that team members find a method to enjoy working together when working with others. I believe that one can enhance cooperation and collaboration abilities by fostering a sense of camaraderie. Our part in this is to contribute to a productive workplace by being the greatest teammate we can be. Influential Women Leaders in Business -2022 38 | September 2022 | www.insightssuccess.in
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  38. 38. Ishneet Sahani CEO and Creative Head AMBROSIA
  39. 39. All hail to the Ladies! eminine power is the greatest power in the universe Fas it is the energy which gave birth to everything. So it is a genuine request to all the ladies, please recognize your truest potential. You are stronger than you think. If you believe in yourself, you are the strongest and the mightiest. You are the personification of that eternal cosmic energy flowing through every atomic, sub-atomic, waving particle, and string-like element which has shaped the universal force: the goddess of infinity. Ishneet Sahani, CEO and Creative Head at AMBROSIA, realized at a very young age that she holds enormous power in herself, which, if appropriately moulded, could be dazzling brilliance for eternity. Further, she astutely observed that her inner magnificence resonated with the everlasting sparkle of gems, rubies, sapphires, diamonds, and jewels. A Jewelholic Resonance Ishneet says, “I always had a fascinating connection with diamonds. I could differentiate between the qualities of diamonds at the age of 15 without any specialization in the field.” According to Ishneet, her mother–who is a jewelholic–was her inspiration to enter the arena of jewelry designing. Their often visits to the jewelers created an aura of attraction for Ishneet. She adds, “I understood the importance of a diamond in a woman’s life at an early age.” Diamonds are one of the finest things every woman wants to adorn and pass on to the next generation. In those days, there were very few women jewelry manufacturers. Ishneet mentions, “My mother motivated me to start my own league.” So to create a brand that can serve with the finest craftsmanship and quality–a creation of love and bondage was the real motive to start AMBROSIA. Renaissance of Celebrated Sparkling In 2005 she along with her team commenced their journey with a privately exclusive and fine exhibition. However, they were overwhelmed to witness endless appreciation and infinite love for jewels in their clientele. The first collection ‘Renaissance, was launched, comprised of leather cords used with diamonds. Many animal statues like frogs, panthers and serpents were amalgamated with Polki and diamonds–now a common trend began by Ishneet through AMBROSIA. She now states they are grateful to serve the industry by supplying their retail clients and wholesalers. AMBROSIA also got an early breakthrough in Bollywood as celebrities like Kirti Kulhari and Neha Bhasin endorsed AMBROSIA jewelry crafted by the team Ishneet. Ishneet shares, “In 2019, we added Red Carpet Dresses and Cocktail Wear.” The silhouette and unique handcrafted dresses brought a blast. In no time, it became an apple of the eye for celebrities. Puncturing the Prejudices “Soon we were endorsing celebs like Rubina, Nikki Tamboli–Big Boss famed, Neha Kakkar, Neha Bhasin, Harshdeep Kaur and many more,” says Ishneet, who found another thing common about both feminine power and mineral gloss, that both due to their innately attractive nature have compelled people to form myths and spread rumours about them. Exemplifying Your Dazzling Inner Celebrity Brilliance Sahani Ishneet Influential Women Leaders in Business -2022 45 | September 2022 | www.insightssuccess.in ‘
  40. 40. AMBROSIA was born out of the gut and determination of Ishneet to debunk all those myths; both about women’s abilities and mineral’s existence. In an industry influenced by males, the challenges for a 20-year-old girl were enormous; from sourcing to selling. Ishneet’s first visit to the hub of diamonds, Surat, was an amazing experience. The look on the people’s faces, the crowd that gathered to watch a 20-year-old girl buying diamonds. “I was excited, scared, and proud,” recalls Ishneet. Since then, a lot of prejudices have been punctured. Pioneering the Milestones Selling was also not easy as there was no WhatsApp, no Instagram, and Google was not trending in India at that time. Ishneet travelled to different parts of the country to meet big retailers and wholesalers to sell her jewelry. It was a learning as well as a challenging experience. Now AMBROSIA and Ishneet are not only pioneers in jewelry, but also those experiences helped Ishneet in her other vertical of apparel. Brand AMBROSIA is enlisted at the best designer stores of India like Aza and Pernias, Pop up, Study by Janak, Abhas etc. Debunking the Myths Ishneet comments, “In the jewelry industry, we have heard all the rumours and myths about diamonds, gemstones, and gold. So it is really no surprise that over time, it is hard to know what is true or not about jewelry.” Ishneet says she would like to debunk the top five myths. #Myth: Sapphires are Only Blue: Blue sapphires are very common and most popular due to celebrities and royalty. The colour blue also is favoured by the majority of people. Sapphires actually can be found in every rainbow of colour except red. You may not realize that sapphires and rubies are in the same gemstone family called Corundum. Therefore, red corundum is called ruby and all the other colours are named sapphire. The rarest sapphire is a genuine Padparadscha sapphire that naturally showcases striking orange, peach, and pink colours. #Myth: Silver Turns your Skin Green: Costume jewelry is made from brass and copper to keep the overall cost low. These metals can be plated with gold or silver colour to change their appearance. As the jewelry is worn, the plating will wear off, and the brass or copper will show through. These metals oxidize, leaving a green residue on your skin when you sweat or wash your hands. To prevent the green colouring, use clear nail polish to paint the inside of your ring to give a protective coating. Your jewelry can also be replated for around $55-65. #Myth: Your Hands are the Same Size: Each finger and each hand will have completely different ring sizes. Your dominant hand will be slightly larger due to your muscles being used more. Usually, your left hand compared to your right hand is about ½ to ¾ size difference. #Myth: Gold can be Mined in Many Colors: All have seen gold in colours of white, yellow, rose, and green, but the only true colour of gold is yellow. To create the rainbow of colours, other metals called alloys are mixed into the casting. For example, silver-coloured metals like platinum, palladium and magnesium create white gold. Copper alloy creates rose or pink gold, while silver creates green gold. The two-toned jewelry is when a piece of jewelry has two colours of gold in the design. 46 | September 2022 | www.insightssuccess.in
  41. 41. #Myth: Diamonds are Indestructible: Many people are known for wearing their wedding rings when they garden, exercise, or do household chores. They are then shocked to see their diamonds have been scratched or chipped. These dazzling gems are the hardest stones on the Mohs Hardness Scale, scoring 10 out of 10. This chart grades gemstones on their scratch resistance and durability. A diamond can only be scratched or cut by another diamond. This is why you should never store your jewelry together in one baggie. A diamond is very durable, yet it can chip or crack due to the structure of the diamond. Each diamond has ‘cleavage planes’; if a diamond is hit just right or dropped at the right angle, the pressure can cause that cleavage plane to crack. “To help save diamonds, I recommend that your fine jewelry should be the first thing you take off when you get home and the last thing you put on before leaving out the door,” suggests Ishneet. Bringing Out the Celeb in Each Client AMBROSIA is a celebrity brand. Each clientele is a celeb for Ishneet and the team. They aim to beautify the personality of a woman in their own style by customizing their outfits, providing glamour with grace. Each dress is made by women for a woman with a personal touch of love and respect. Ishneet adds that their Niche lies in diamonds and Polki. They believe in transparency. They thoroughly educate their clients about the solitaires. They explain to them in depth about what are the different parameters. In couture, their clients love their finesse, designs, silhouette, and beautiful embroideries. They customize for all occasions. From Mrs India to Cocktail Bride. From sequence beach wear to Haldi outfits. “Our versatility makes us unique,” believes Ishneet. Heavenly Luxury Affordable to All Today, AMBROSIA is synonymous with affordable luxury. Ishneet says they believe in the appropriate use of social handles, Public relations, attractive marketing, and constant visibility on varied platforms. As an experienced professional, Ishneet would suggest to all aspiring entrepreneurs to always pursue what they love and what they believe in. “Have an attitude of a lion. He is neither the tallest nor the strongest animal. But still called the king of the Jungle. You may not always be doing your best, but what will matter is your attitude. So pursue your passion. It's important to lead a life where you desire more,” says Ishneet. Today, AMBROSIA is synonymous with affordable luxury. 47 | September 2022 | www.insightssuccess.in
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  45. 45. C lear, precise, simple, and effective communication is the bedrock of any relationship, including professional business ones. After all, what is communication but depositing a part of yourself in another person. And when communication is done with honesty and transparency, you deliver your words not by numbers but by the weight they carry. Every brand communicates with its customers. Those who do it transparently, effectively, and constantly form a personal bond with their clients and the public. Public Relations is the most significant success factor distinguishing brands and non-brands. And the most effective PR strategy is putting proper words in the proper places, which is the recipe to creating the perfect hype; a buzz. Transforming that buzz into a sensational phenomenon depends upon the enormous power of media strategy possessed by a powerful media, communications, and PR strategist; Pallavi Goorha Kashyup, the CEO of PG Communication. Pallavi’s massive hold comes from her decade-old eclectic experience and expertise in both journalism and communications. Bridging the Brand Communication Gap Pallavi shares, “We undoubtedly have a clear understanding of both sides of the business, which sets us apart from others in client management and media relations.” She had a successful inning in journalism with some of India's best-known print/online media brands. All of these were regular full-time salaried jobs. After ten years of work experience, Pallavi wanted to be her own boss. She was exploring business opportunities and did extensive research. And she found out that there was a clear gap in the market for Corporate Communications and Public Relations industry. She decided to set up a boutique agency targeting medium size companies initially in different industries/verticals. Ten years ago, it was a virgin segment, and she and her team were able to onboard many clients to grow PG Communication quite rapidly. The second objective was to create an entrepreneurial success story in this domain. There were not many agencies which could sustain in this middle segment at that time. Pallavi says, “I must add: an important personal reason was to get some flexi-time and enjoy the early childhood of my only daughter.” An Odyssey of Humble Reflections Pallavi and her team of PG Communication work with their clients right from the planning stage till the delivery of a comprehensive solution. They build communication strategies after detailed study and research. They present an appropriate and cost-effective communication plan which delivers success. Their plans are agile and adaptable based on the clients’ needs and changing market conditions. Client benefits from their expertise and years of experience managing corporate communication for various companies Pallavi Goorha Kashyup A Powerful Media, Communications and PR Strategist 52 | September 2022 | www.insightssuccess.in
  46. 46. Influential Women Leaders in Business -2022 Pallavi Goorha Kashyup CEO PG Communication 53 | September 2022 | www.insightssuccess.in
  47. 47. Our motto in client servicing and customer care has been; ‘We keep it simple. 54 | September 2022 | www.insightssuccess.in
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  49. 49. Leadership is an essential function of every organization. Effective administration depends to a great extent on leadership as it holds the ability to influence the employees of the organization with the sheer confidence to work exceptionally hard with a vision to achieve success and complete their designated objectives. Leadership is about innovation and initiative to achieve success by the quality of the leader to guide the employees for organized efforts that lead them to work in a professional environment. Learning in leadership is a constant process; the ability to learn with dedication and overcome difficulties, and, most importantly, never giving up are the qualities that create an exceptional leader. Throughout history, great leaders have emerged with their leadership values in providing directions, implementation of their plans, and motivating people through their actions and their approaches to relative situations. Let us explore the different leadership approaches that carved great leaders: Appreciative Approach The premise of this approach is simple. Instead of focusing on the problems or something which is going wrong, the focus is learning about the problems and implementing vital solutions in problem-solving. Appreciative leadership is all about turning human potential into positive power and using it for a relational and positive process. Appreciative leadership has its roots in appreciative conversation. The mindset plays a significant role in highlighting what is right and could be better with 56 | September 2022 | www.insightssuccess.in
  50. 50. Leadership Frameworks 57 | September 2022 | www.insightssuccess.in
  51. 51. constructive conversation. Within this approach, an individual can feel encouraged and can work better while maintaining a cheerful outlook towards appropriately executing that task. The mindset of the leaders with this approach focusses more towards, • The things that are essential to execute tasks properly. • Focus on what is next, rather than thinking about what is left behind. • Positive actions towards problem-solving. • Manage the operations with efficient decision-making skills with the vision, mission, and organizational goals to execute the assigned task properly. Situational Approach The situational leadership approach is centred on the proper guidance and direction provided by the leader in a necessary situation. The interaction of these two factors is related to the team members, their level of competence, confidence, and commitment towards an assigned task. The role of the leader is to develop individuals, encourage them towards achieving excellent performance and with the situational approach, the extent to which leader engages in defining roles in setting goals, organizing the workflow, directing, and controlling the efforts, for the essential management. A leader also executes two-way communication and provides encouraging support in positive communication, active listening, and providing feedback while pointing out the areas of improvement with necessary interactions. Transformational Approach The transformational leadership approach can transform and improve the potentials of individuals, teams, and organizations. They specifically identify their own values, and encourage their employees, to boost up teamwork. Transformational leaders motivate and teach with a shared view about the future. Their communication skills are exceptionally good, and they can inspire their group or an organization as they believe in every person is capable and competent while working together and expect the best from everyone. They hold themselves accountable as well. Transformational leaders are always honest, self-aware, authentic, and they have an innovative mindset. Charismatic Approach Charismatic leaders never doubt their own decisions. They move forward un-waveringly and believe that the decisions they make are the correct ones. They move through a crowd of their followers, shaking hands and lending an encouraging word. They are undeniably clear on their expectations and where they see the company going. The relationship between a charismatic leader and followers is an emotional one. People with this leadership skill are experts in the art of developing images for themselves that others want to emulate. Charismatic leaders have four common personality characteristics: • A high degree of confidence and lack of internal conflict • High energy and enthusiasm • Exceptionally good and effective communication skills • Influencing factors like a role model Autocratic Approach A person who adopts the authoritarian leadership approach dictates policy and procedure and directs the work done by the group without looking for any meaningful input from them. The group led by an authoritarian executes its task under close supervision. This leadership approach plays a vital role in situations like: • When employees are not able to execute their tasks properly, either because of incompetence or lack of experience, they need someone to guide them. An autocratic leader helps these employees to sharpen their skillset and provides them valuable feedback by closely monitoring them. • An autocratic leadership approach helps the employees to take initiative and motivates them towards their work. When employees need an extra push, an authoritarian leadership style works out better. A Journey to Become a Proficient Leader These leadership approaches will help individual leaders to rectify situations and implement their skills to improvise and motivate their employees. Additionally, leaders can enhance the productivity of their employees by providing expert guidance with these diverse leadership approaches. - Kedar Borgaonkar 58 | September 2022 | www.insightssuccess.in
  52. 52. A MARBELOZ Obsession So, Pooja kept scrolling Indian and Global websites and apps to find decor that was unique and never-seen-before. These are usually decor adornments crafted from clay, brass, and other metals. Pooja shares, “Then one day, I thought to myself—why not marble? Why restrict it to just the construction business? It’s 100% natural and has a luxurious vein texture that is unique to every marble block. It complements all decor settings, be it modern or vintage, and it has cooling and natural properties that are good for your health. That was the “aha” moment, and I knew what my dream venture would be about!” Since that day, Pooja, with her team MARBELOZ has been travelling to interiors of India and the world to select the most exclusive and pure textures of marble and extend their charming allure beyond the luxurious floor and wall tiles. The intricate detailing and hand-painting of hand-carved marble in the interiors of India and the world is like nothing people had seen before, and this had to be shared with the world. Reviving the Glory Historically speaking, marble has been synonymous with luxury. Marble artefacts and decor adorned the magnificent royal settings of the palaces and iconic monuments in India and over the world. “We want to revive this lost glory and preserve this legacy with our reinterpretation of marble craftsmanship for modern décor,’ feels Pooja. Pooja Sharma Adorning Marvellouslly Majestic Marble Décor with MARBELOZ f stone could speak, then marble would be the most Imarvellous storyteller, patronized by queens, kings, empresses, emperors, and all the royalties and majesties the world over. Marble has seen it and them all since the world’s cradle of civilization–the Roman th and Byzantium era of Turkey’s (Anatolia) 7 century BC. This supremist precious rock is carbonate stone’s metamorphic transformation, obtained through carbonate’s interlocking crystals. Its coolness, marvel, glory, magnificence, opulence, and majestic allure were enough for Pooja Sharma, the Founder and CEO, to fall in love with it, no, become obsessed with it. Pooja expresses, “Born into a family that has been in the business of construction marble for more than two decades, I was allured by its natural beauty and historical past of its formation, and foundations it has laid across the world since centuries.” A thirteen-year-old Pooja, out of curiosity and love, started to learn more about this stone and, in the process, grew with honing business skills and a love for beautiful Décor. Pooja conveys, “Stealing out time post working with diverse corporate jobs in multiple domains; I revisited my knowledge about marble and my quest for finding the most exclusive decor for home and found the sweet spot for my own brand–MARBELOZ,”–India’s first homegrown luxury marble decor brand that believes in reimagining modern spaces through the natural elegance and luxurious touch of hand-carved pure marble. 60 | September 2022 | www.insightssuccess.in
  53. 53. Pooja Sharma, Founder and CEO “ “ We want to revive the lost glory and preserve the legacy with our reinterpretation of marble craftsmanship for modern décor.
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  56. 56. Poonam f you will visit Jabalpur, then surely going to stopover Iby the Hotel Rajwada. The royal majesty, the eye- catching magnificence, the heavenly opulent designs, and the breathtaking classic beauty will strike your senses in a way that you will be stepping into an interior you will feel is perfectly preserved by the time in its kingly state. Believe us, you are definitely going to ask only one question, who has designed it? Poonam Shrivastava, the Founder and the Principal Designer of Design Cloud, an exceptionally talented Interior Designer with a taste for crafting magnificence within a limited budget. Poonam is one of the leading interior designers of Jabalpur and neighboring cities. From designing gardens to restaurants Poonam the artistic craftswoman has created award-winning designs. Her diverse designs have added value to interior and decor work. She followed her passion for interiors and earned a diploma from INSD. She got the offer to join Lifestyle Interiors even before completing her course. Poonam, who started as a trainee in Lifestyle, was soon promoted to Interior Lead and then to Project Management in a short span of three years. She says the business gave her the opportunity to learn and take risks on her own. Poonam is a confident, competent, and imaginative interior designer with extensive experience in working on a mixture of projects ranging from commercial and residential. Having a practical approach to problem-solving she has a proven ability to generate fresh solutions for the renovation of internal spaces, including structural alterations. Along with her focus to expand Design Cloud, Poonam also dedicates time to seminars, exhibitions, and teaching fresh interior talents. Poonam has bagged several awards like Jabalpur Cham- bers of Commerce & Industry, Naari Sashaktikaran Sammaan, etc. The many prestigious interior design projects undertaken by Design Cloud include, • Rajwada restaurant • Eklavya school of excellence • Motimahal tandoori trail • The grill (Dilliwala) • Chatore restaurant • The Cake Company • Grover Hospital • Anantara Apartments • Nayagaon Bungalow • Sukh Sagar Bungalows • Software Offices Kragos • Shubh Vastu Developers • Hotel White Pearl Banquet • Hindustan Petroleum Office In an interview with Insights Success, Poonam briefed us about her own exciting journey, the secret behind her award-winning streak, and her plans for her firm, Design Cloud. Highlights of that candid discussion are given herein. Your Majestically Magni cent Interior Designer Poonam Shrivastava 64 | September 2022 | www.insightssuccess.in
  57. 57. Design Cloud follows a practical approach to problem-solving, and generates fresh solutions for the renovation of internal spaces. Poonam Shrivastava, Founder and Principal Designer Influen al Women Leaders in Business -2022 “ “
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  60. 60. Life often comes up with challenges on our personal, social, or professional fronts. Those challenges arising from differences of opinion, or some disputes need to be addressed with a professional approach. The role of experienced, well-qualified, and skilled lawyer plays a vital role in taking up legal matters properly and effectively. The right knowledgeable lawyers smartly put up the cases for their client(s) concerning the correct correlation to the various laws in the Indian legal system. One prominent and skilled lawyer who has made a strong identity through effective working with precise knowledge application to grant justice to the clients is Advocate Priyanka Sud, Founder of Priyanka Sud and Associates. With more than two decades of rich experience as working in different legal matters, Advocate Priyanka has established her unique identity in the Indian legal industry. Let’s indulge in her professional journey in the legal fraternity from how she began, her inspiration, challenges, and the vision she envisaged for her law firm’s dynamic future in the legal industry. The saga of Remarkable Endeavors Advocate Priyanka Sud founded her law firm by the name “Priyanka Sud and Associates” in 2001. She oversees all the activities relating to the firm, which has expanded many folds in the legal sector over the years. Priyanka has been registered with Punjab and Haryana Bar Council since September 2001. She has vast experience practicing at the Hon’ble Punjab and Haryana High Court, District Courts of Chandigarh, Mohali, and Panchkula, and the Quasi-Judicial Bodies of Chandigarh since 2001. Priyanka is on the panel of Punjab State Civil Supplies Corporation Limited (PUNSUP), Punjab State Co-operative Supply and Marketing Federation Limited (MARKFED), and Regional Centre for Biotechnology under the auspices of UNESCO for Punjab and Haryana High Court. She is also on the Panel of the Armed Force Tribunal for Union of India at Chandimandir and on the Advisory Board of Prasanchetas Foundation (A Non-Profit Company registered to work for the empowerment of girls, women, children and youth). Priyanka is a national executive committee member of the Indian National Association of Legal Professionals (INALP) and an associate member of The Indus Entrepreneurs (TIE) Chandigarh Chapter. She is heading the Punjab State Chair of India Mentoring and Motivation under the auspices of all ladies’ league for G100. Priyanka was a senior panel counsel Union of India for Punjab and Haryana High Court in 2014. and the President of the Indian Lawyers Association (ILA) Chandigarh Chapter in 2019-2020. She was a speaker on the topic “Shaping Our Future Together Women and Girls – Closing the Gender Gap” at the APSWDP UN- 75 Association of Professional Social Workers and Development Practitioners affiliated with the United Nations Department of Global Communications (UN DGC) and on World Women’s Equality Day on the topic “Re-defining Women Equality” in 2020. She was the key note speaker at Law Joint on Consumer Protection Act 2019 &Amendments and conducted the session on POSH for CMA the Chandigarh Chapter of AIMA. Recently on 28th August 2022 she was awarded by the IWA-2 (Indian Women Awards-2) in the Category of the Advocate. Embracing the Fundamental Inspiration Judiciary is one of the four pillars of the Indian Democracy and being part of this system is itself very empowering, intellectually challenging, financially rewarding, and personally fulfilling. This is one of those professions in which people grow daily, and each year adds to a long- lasting career where the sky is the limit. 71 | September 2022 | www.insightssuccess.in
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  64. 64. Although leaders are not born, there are innate leadership qualities fundamental to becoming an exemplary leader. One prominent trait is visionary acumen which not only predicts but also creates the envisioned future. That is how long before the pandemic struck, Richa Bansal–leading the league of those entrepreneurial stalwarts–sensing the shifting industry dynamics dared to risk it all, and invested in the digital momentum. Being the Founder and Director of Purple & Pink–a global digital marketing agency and a brand management leader–Richa and her team is dedicated to your cause of digital brand prominence and are ready to do whatever it takes to advance your brand’s standing in the market. According to Richa, behind every successful brand, there stands a community. Richa says, “We create content that fuels your brand image and allows you to engage with your community.” She further ensures that your brand message targets the right people on the right platform. Moreover, Richa has the answer to your query about why building a brand’s digital presence is necessary. She believes that digital marketing is the only way to level the online playing field. It helps businesses stay one step ahead of their competition. It is also inexpensive compared to traditional advertising and marketing practices. Richa says that digital marketing delivers analytics, reaches digital users, builds brand recognition, allows businesses to monitor their brand, educates customers, and showcases the brand’s story to global audiences. In support of her answer, Richa provides some insightful data: Google drives 90% of mobile search traffic. More than half (50%) of smartphone users have discovered a new company or product when searching on their smartphones. Out of the total searches for something nearby, 28% results in a purchase. More than 30% of mobile searches are related to a location. Richa spoke in an interview with Insights Success about her exciting journey and how she turned into a successful businesswoman from a career-oriented professional. The highlights of that candid discussion are given herein. Please tell us about the saga of your reputed business Purple & Pink since its inception. I am a digital marketer and run my agency. Purple & Pink is a full-service Global digital marketing agency with expertise in Digital Marketing, Social Media Marketing, Creative designing, Brand innovations, Photography , reels, content creation, strategising, and planning. The agency started seeing the need of various clients in hospitality and FMCG segments. In the beginning, Purple & Pink was a one-woman army. Today the company has more than 35 employees and over 100 clients. What was your inspiration behind venturing into the business arena? Well honestly, I come from a business family and as a professional, I started working but somewhere within I always wanted to be an entrepreneur. After working in the advertising and marketing industry for about ten years, I decided to quit my job and launch my startup. It worked very well for me and today here I am. What were the initial challenges that you had to surmount to ensure Purple & Pink’s success rate reached greater heights? It was a very tough journey initially as several recognized agencies were existing already plus COVID affected the business a month after its launch. It didn't make me give up on my dream. I continued working with the same passion and eventually, my husband–seeing the potential in our startup–also joined me full-time. From being a solo entrepreneur to running an award-winning business, the journey has been very inspiring. What professional values and qualities do you think your clients value in you and Purple & Pink the most? Our clients rely heavily on the Purple & Pink team for its digital marketing expertise. As a team, we are fully committed and responsive to the client’s needs and aligned with their ideas and initiatives. Our attention to detail, creative capabilities, and quick response times make us stand out from our peers! Influential Women Leaders in Business -2022 75 | September 2022 | www.insightssuccess.in
  65. 65. As a leading digital marketing agency, our goal is to help our partners gain a competitive advantage by leveraging their digital presence in the most effective and efficient way possible. Our team of passionate and talented marketers works tirelessly to ensure that our clients choose the best platforms for their brand to minimize spending and maximize visibility. We build meaningful, long-term relationships and drive real results. We focus on what you do best while our digital marketing experts ensure online success for all our campaigns. What are the USPs that highlight your brand Purple & Pink’s uniqueness in the industry? A renowned digital marketing agency, Purple & Pink was founded to cater to the need for marketing and building a brand presence on the world wide web. As one of the best digital marketing agencies today, Purple & Pink has expertise in Digital Marketing, Social Media Marketing, Creative designing, Brand innovations, and planning. We have been helping clients in various sectors but our main focus has always been Hospitality. I also worked as a marketing manager in a Marriott International and with that exposure, I can understand hotel marketing quite well as I have been on both sides - clients as well as the agency. As an experienced professional, what would you like to advise the budding aspirants willing to enter the business world? It’s a huge world and there is enough place for all of us to grow together. If you are dedicated and determined, no one can ever stop you from achieving your goals. Go for it. I believe in women empowerment and therefore, the majority of our team members are women. As my favourite quote goes - “The best way to predict the future is to create it.”- Peter Drucker How do you envision Purple & Pink’s operations with the emerging technologies and automated tools that are revolutionizing the business world by enabling innovations? We believe in embracing digital and staying ahead of all the trends and changes. We always use transformative strategies to grow the brand and increase the business digitally. Digital Marketing is one such platform that evolves every other day. There are new trends, a new algorithm, new apps and so many other things which keep coming day by day, and I along with my team ensures that we do proper training in place to keep ourselves updated. You can check us out at our website - https://www.purpleandpink.in and our Linkedin page - https://www.linkedin.com/in/richabansal19/ 76 | September 2022 | www.insightssuccess.in
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  70. 70. Ms Sneha Ahuja Founder and Managing Partner 82 | September 2022 | www.insightssuccess.in
  71. 71. Influential Women Leaders in Business -2022 Aspiration is the first step to innovation. An aspiring mind will perceive the situations with fresh and creative insights. That way it will discover instinctively distinct actionable approaches apart from the creative exceptionality. These approaches will allow us to review three areas: the precise problem needing solution, a novel tech that will create that solution, and a business model that using that solution will earn profit for the enterprise; thus, creating a successful brand. However, everything here commences with a curious, imaginative, and open mind of a person. Thus, whichever the business is everything revolves around people and their innovative mindsets. In short talented individuals seeking a professional career in an organization; recruitment. Connecting these brilliant professionals with the most suitable company by implementing a well-devised recruitment strategy with her daring dynamism, is Ms Sneha Ahuja. She is the Founder and Managing Partner of Talent Fanatics HR Consultancy and Opticianguru Recruitment Solutions. Ms Ahuja shares, “Our recruitment strategy is based on four aspects: Expertise, Process, Network, and Pan India Solutions.” Ÿ Expertise: The primary success factor of Opticianguru, goes to its experience in the industry and its recruiters who have industry-focused experience – of more than a decade. “We proudly claim ourselves as THE PIONEER & ONLY ORGANISED industry-focused recruitment consultant in India (in the optical arena),” conveys Ms Ahuja. Ÿ Process: Opticianguru has a client base across India providing them with the best possible recruitment solutions. Further, Optician guru is not a generic or traditional recruitment firm; “Instead we are well focused, system driven and equipped with latest hiring tools; to balance overall process of the system,” says Ms Ahuja. Ÿ Network: Recruitment in the optical industry requires a specific approach – which is why Opticianguru has not only access to all the leading job portals/social media connections but also is upgraded with latest automated tools/innovative techniques in recruitment space. Ÿ Pan India Solutions: “Understanding requirements from both the client and candidate, we do best of interest match across India,” informs Ms Ahuja. While, Talent Fanatics is a recruitment firm, focusing on hiring professionals across various industries; bridging the gap between the employer and the job seeker; with a successful match. It focuses on hiring professionals across various industries in all locations, including India, the Middle East, Africa, and South East Asia. Ms Ahuja says, “Our multiple locations help to best serve our clients in whichever part of the world they are.” A Trusted Ally for Employers and Jobseekers Ms Ahuja says that as an agency, they are committed to establishing reliable business solutions that help in increasing the accomplishments of their clients. “We firmly believe in building a value of trust, integrity as well as transparency with our clients. And, these values help us to develop long-term relationships and to espouse a flexible approach to our clients’needs,” says Ms Ahuja. The USPs of Brand Talent Fanatics according to Ms Ahuja are: Ÿ Multifaceted Team: The team at Talent Fanatics brings vast experience to the table and is highly capable of recruiting at all levels, in all business sectors and the team is similarly skilled in job placements. Ÿ Partnership Approach: The team under Ms Ahuja staunchly believe in conviction, transparency, and performance to make sure that it puts in maximum value over the long-term by completely understanding clients’ business model and needs. Ÿ Seamless Communication: Its entire recruitment process from being clients’ dedicated consultants to delivering results, the firm always keeps its clients’ updated about the project progress via email, phone, IM, or Skype. Ÿ Proven Track Record: Ms Ahuja states, “Our consultants have a proven track record across diverse industries and have helped the right candidate find the right job and companies with the right jobs find the right candidates.” Ÿ Vast Industry Experience: It has expertise in recruiting resources for diverse industries including Optical/Eyewear, FMCG, manufacturing, , hospitality, Healthcare, Information Technology, Aviation, and more. Ÿ Offices Nationwide: Ms Ahuja adds, “We have our well-equipped offices situated in various locations across the country such as in NCR Delhi, Ahmedabad, and Mumbai which are easily accessible to our clients and candidates.” 83 | September 2022 | www.insightssuccess.in
  72. 72. An Inception Saga of Transformational Journey Ms Ahuja started the business from a small room near her house in Greater Noida. It’s been more than seven years now since she started and there is no looking back. She had started this business with a mere investment of INR 35000, with a single client, with a very basic facility but with a lot of determination and great support from her husband. Also, her daughter was just two years old when she registered her firm, but this never became any obstacle to her success; in fact, it added more and more success stories step by step. All of this success which she is referring to here was obviously not a cakewalk but with full of challenges and required a lot of perseverance. Ms Ahuja mentions, “As on date, we stand with two operational offices in India: one in Ahmedabad and another in Mumbai with more than 200+ clients (and growing) across the globe.” The Entrepreneur’s Inspirational Family Roots Ms Ahuja was raised in a business family, as her father was a businessman and so the feeling of being an entrepreneur was in her roots. When she was blessed with a baby girl, she had to leave her private job to take care of her baby. She and her husband had a lot of brainstorming for her future career plans while managing the baby and then finally decided to start the entrepreneur journey. Ms Ahuja remembers, “I really wasn’t sure if I will be able to succeed in this, but the idea of starting off was firm in my mind.” Overcoming Challenges The initial investment, zero staff support and the responsibility to manage the family were some of the biggest challenges that Ms Ahuja faced. Also, to maintain pace with the competition, to prove her worth to the clients and how she can make difference was also a great challenge. However, she says that she with her husband’s and her team’s support has been able to counter each challenge coming their way. Adept Leader’s Transparent Ethics Ms Ahuja feels, “The faith that we as a consulting firm hire staff keeping in mind the client’s business requirements and their challenges, maintaining the time frame of manpower requirement and being transparent with our ethics are some of the qualities that differentiate us from other competing companies.” And these are the values that the firm’s clients value the most and have been loyal in choosing it as their recruitment partner. As an experienced professional, Ms Ahuja’s advice to the budding aspirants willing to enter the business world is expert. She says that to enter the business world, she would recommend the upcoming generation to gain some experience working with a good brand/company, become an expert in one specific trade and then think of starting the entrepreneurial journey. Also, please keep in mind that it is not an easy sail, but will have everyday challenges, so be prepared for it. Envisioning both of her companies’ operations with the emerging technologies and automated tools that are revolutionizing the business world by enabling innovations, Ms Ahuja says, “We have subscribed to the latest recruitment platforms to keep up the innovation momentum and we make sure to regularly upgrade our systems and practices with the latest technologies.” 84 | September 2022 | www.insightssuccess.in
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  74. 74. If one wishes to truly excel and succeed in life, then going beyond personal challenges, inhibitions, fears, worries, weaknesses, and limitations is a must. Sport is an arena which provides that ultimate platform where you get the opportunity to test your mettle and explore your truest self. For women living in a traditional and patriarchal setup means all this hardship of going beyond triples down because they are women. Yet, since they are made of resolute willpower and are the staunchest reflection of that eternal universal energy, many of them come to the top by winning all those mega wars of their lives and are making India proud by winning national and international sports tournaments and championships. However, they need to be given opportunities so that they could come forth and transform the athletic field with their resoluteness. What if the opportunity provider is an author, poet, blogger, healer, motivational speaker, and sports- social entrepreneur just like Sonali Gupta, the Founder and CEO of Go Beyond Sportss, who is the brightest shining stalwart in this regard. A Sporting Inception Saga Magika Asteria Sportster LLP was registered in 2019 with much fervour and established its brand Go Beyond Sports. Sonali informs, “We were incubated into the NMIMS AIC as a potential start-up.” The USP then begin the talk show with sports players highlighting their achievements in various sports and using it as a platform for empowerment and motivation. Sonali recollects, “However, just as we planned our 1st event, COVID hit, and we had to cancel and sustain everything online.” Build the company and keep the engagement. The entire team including interns were paid through lockdown even though the company was not generating revenue. “We had to pivot several times trying out new verticals because sports was hit the most amongst others and we were still a small start-up without a product to sell,” says Sonali adding, “Finally, in 2022 Jan, we have become a platform for promoting sports and movement, education and physical literacy advocates.” Bringing curated workshops and consultants, and sports experts from various fields on the Go Beyond Sportss platform. Sonali says that a big thank you goes to all their Advisors- Shaji Prabhakaran, Sachin Parekh, Bhaumik Sanghvi, Supporters- friends and family and people from the sports industry, and mostly to our Mentors- Harsh Modi, and primarily Mr Sanand Sahil Mitra, “Who helped with a new addition to not only our sports to sportss but also a complete rebranding of our outlook, logo, and business model,” feels Sonali. Within the three years, Go Beyond Sportss received several mentions and a few awards from social groups, and recognitions from Go Global Awards 2021, FICCI etc. for its efforts in bringing sports and movement to the people. Childhood Inspiration to a Passionate Enterprise Sports has always been a passion since Sonali was a child. She has grown up in a building community set up where all children used to get together after school hours to play and have fun. She has played all kinds of sports and all her learnings have come through childhood friends and introductions to sports in the community. Sonali reveals, “I was always the only girl to play amongst the boys everything from cricket to football to running 86 | September 2022 | www.insightssuccess.in
  75. 75. We are a unique platform for promoting sports and movement, education and physical literacy advocates. Sonali Gupta Founder and CEO Go Beyond Sportss 87 | September 2022 | www.insightssuccess.in
  76. 76. races. Hence sports has always been very close to me.” However, it was not converted into a career due to parental and family reasons. But, the desire to play and win for her country and wear its t-shirt had always been there and it still remains. Sonali took on buying a team for a women’s throwball league locally in Mumbai in 2016 and there on started her journey to convert her passion into a business. She put together a team of women from all kinds of backgrounds and professions most of who had played as children and wanted to revive their love for sports. “We went on the become the most popular team in Season 1 and we won Season 2. This journey inspired me to motivate and empower more people to come out and play and join sports and movement as a way of an active healthy life,” expresses Sonali. Defeating Her Biggest Challenges There were and still remain several challenges since the inception says Sonali stating, “The fact that I don’t come from a background that has educated me to know how to run a business nor was I raised to be taught to earn a living has been my biggest challenge.” As a very typical Indian girl from the 90’s who comes from a patriarchal and traditional setup, and is educated only enough to be married and have a family and raise children, running a business has been a challenge. Not only learning technology and platforms and the language of business but changing one’s own self to suit the business is always a challenge, to push yourself every day to learn and fail and still try to go beyond the limitations. “However, I’m defeating them every day with my passion for sports and commitment towards creating a change,” says Sonali. Brand Go Beyond Sportss Stalwarts Speaking about the USPs of her brand, Sonali says that it is a multi-sports platform and amongst the few to bring forth not only stories of players from sports like Fencing, Sailing, Sepak Takraw and more. But also, from various sports experts from psychology to physiotherapy to nutrition etc. Apart from popular sports like Cricket, Badminton, Soccer, and Golf, the only platform covering stories from other sports mentioned earlier, these sports players and experts who have won internationally or nationally for India without recognition or enough coverage. Sonali mentions, “We have some very elite players from various sports like Aparna Popat, Sangram Singh, Monty Panesar, Jwala Gutta, Arjun Bhatti, Shiva Keshwan and some very celebrated sports experts like Heath Matthews, Geetha Ghaliyavar etc.” A Passionately Sporty Advice As an experienced professional, Sonali’s advice to the budding aspirants willing to enter the business world is sporty. “I would say, ‘Pivot as many times as required from things that don’t work in your business but don’t ever pivot from the dream and the passion that started it.” Flourishing Human Future with Technovations Envisioning Go Beyond Sportss’ operations with the emerging technologies and automated tools that are revolutionizing the business world by enabling innovations, Sonali shares, “I believe technology and innovations are the need of every hour since mankind itself. They not only help with the ease of doing business or our day-to-day life, but they also challenge us into learning and thinking in new ways and growing as human beings.” “My company as a start-up has benefitted tremendously with every requirement as a business thanks to the availability of tech and apps and also to help solve problems,” she concludes. Influential Women Leaders in Business -2022 88 | September 2022 | www.insightssuccess.in
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  80. 80. Why do many startups and even established businesses, too, fail? Because they do not technovate–technologically innovate. According to Sreena K, an Independent Consultant and CEO of IsikTek, many startups and mid-size companies believe in manual work and doing it all by themselves. At the same time, she believes that this is what diverts you from your core business. That is why adopting technology in the area it is needed, helps one propagate the company and make your team more productive. These businesses’ failure to use the right tech/tools available in the market at the right time decides the future of their growth. She adds, “We are in an era where leveraging technology is not an option; it is a must.” In this tech era, these companies can let the technologies monitor the reception, HR process, accounting, inside sales calls, marketing and many more functions. So as a business, management can focus on the core purpose. I have helped more than 23+ companies adopt tech and consulted them with the right solution to keep harmony and strengthen the process. 94 | September 2022 | www.insightssuccess.in
  81. 81. Sreena shares, “Being an independent consultant, it’s my role to guide and consult companies to adopt the right tech solutions. I have helped more than 23+ companies adopt tech and consulted them with the right solution to keep harmony and strengthen the process.” To stay ahead of the competition, companies must create a culture of innovation. Enabling innovation is only possible when your team is free from monotonous, mundane work and free to think. “I believe adopting tech tools can really enable creative minds to lead to innovation,” says Sreena. Becoming a Serial Entrepreneur Sreena began her career in Business Development post her graduation. Since then, she knew she wanted to make her career in the business world. Soon she realized she is good at communicating business needs to multiple levels and closing large business values. She continued her career in IT product and solution sales. Her first start-up was in 2010, Strategems outsourcing Pvt, Ltd. “We were a company of 50 employees specialised in delivering data services, tech research, Vertical forecast and marketing as a service,” reveals Sreena. However, it was not for long, as destiny had different plans for her. She founded StatBI Corp in 2012 to manage their international clients under IT services. Skyfall However, Sreena informs, “In 2018, my husband walked away with the business and earnings.” Being a mom of a 5-year-old, Sreena couldn't think of going back to a 9-7 job. And she had to rebuild her whole ecosystem again. That’s when she started as an independent consultant for Retail Business, helping companies with digital growth strategy, GTM and growth strategy in the APAC and Middle-East region. Sreena furthers, “I would also say that the business network I built over the years was the only reason for me to get the consultant role soon.” She started with a Tech product company who were building the micro-retail platform. Soon, Sreena showed 13 % growth in the first year only. She then moved to California-based large retail tech MNC in 2019. Sreena puts, “When I took over this contract, they had no presence in the APAC/Middle-East region. In three years, I brought in nine large fortune 500 clients averaging the revenue bracket from $500000 to $4Million dollars.” A Mighty Rise Meanwhile, as a single parent, it was difficult for her to manage everything with a single source of income. Hence as a side hustle, she started consulting small retailers like clothing, skin products and hotel businesses with their digital roadmap, including the tech guidelines. Soon, Sreena realized that helping brands grow was one of her passions. Post her last startup, a few business associates came together this year and founded ISIKTEK Pvt Ltd–to help small and midsize companies with Tech consulting and solutions. They appointed Sreena as the CEO. “After five years, I’m back in the business. Things work out in their own time; you have to keep pushing yourself to excel without giving up,” reflects Sreena. An Awe-Inspiring Odyssey When probed what her inspiration behind venturing into the business arena was, Sreena says that being a serial entrepreneur, she always loved the space of business. Her early exposure to startups gave her an orientation to learn a lot about growth culture. She started her professional career with a startup called Champions Group. She joined the team when it was only 24 people and was there till the team grew to 500. She was one of the pilot team and could showcase some good ROI and Business value under the guidance of her Ex- Boss/mentor, Sri Subhakar Rao and Hema Malini. Very few bosses are there who will identify your capability and urge you to do better. Sreena says with gratitude, “I was fortunate to work under leaders who believed in me. I learned consulting. It is also my forte, as my ability to connect the business problem to tech solutions was appreciated in all the roles. I always wanted to work on something which is challenging and excel.” As an independent consultant, she meets a minimum of three new people from C, V, and D levels, from large to small corporates. She hardly saw any women at that level in those days. She used to lead workshops and problem discussions alone in a meeting room filled with only men. “As a young gal, I used to feel a little uncomfortable, but as I started adding value to business and growth, I could see people preferring me for the challenge discussions over my fellow mates. This inspired me, and I continue to stick by the role. Meeting new people, learning about their business challenges and crafting a growth roadmap motivates me to get back to work every day,” mentions Sreena. Influential Women Leaders in Business -2022 95 | September 2022 | www.insightssuccess.in

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