Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Digital Strategy Guide 2014: Part 3 Content Marketing

In part 3 of our Digital Strategy Guide we give you the information required to start your own Content Marketing Strategy. Begin your journey today!

Libros relacionados

Gratis con una prueba de 30 días de Scribd

Ver todo

Audiolibros relacionados

Gratis con una prueba de 30 días de Scribd

Ver todo
  • Sé el primero en comentar

Digital Strategy Guide 2014: Part 3 Content Marketing

  1. 1. Digital Strategy Guide for 2014 Part 3 – Content Marketing
  2. 2. Content Marketing to • Increase brand awareness • Educate customers • Drive traffic to your website • Help to convert traffic into sales
  3. 3. Develop Buyer Personas • Demographics of persona • What is their job / role? • What are their needs? • What problems can you solve for them?
  4. 4. Create Goals • X amount of time spent on a page • Enquiry form submitted • Video plays • Referral traffic from page
  5. 5. Current Performance • What content is currently aiding conversions • If there is content that is causing a high bounce rate • The level of engagement with content topics • What content is getting shared on social media
  6. 6. Keyword Research • Research keywords to help content be found • Use keywords that personas will be searching for • Develop a list to be used in text and Meta Data
  7. 7. Review Competitors • Resource areas • News • Blogs • Multimedia – slides, video content and Images
  8. 8. Brainstorm Ideas • Text • Video • Photography • Infographics • Technical reports
  9. 9. Create a Schedule • Assign authors • Create a 3-6 month plan • Give deadlines for content
  10. 10. Add SEO • Keywords in the body of the text • SEO titles use relevant keywords • Meta description written to attract viewers
  11. 11. Content Promotion • Social media • Email marketing • Advertising – Adwords, Facebook, LinkedIn, Twitter
  12. 12. Reporting • Report on your main KPIs • Review traffic generated • Analyse conversions and assisted conversions
  13. 13. Inspiration.ie T: +353 (1) 230 3184 E: ask@inspiration.ie

×