How To Reward Your Customers

2. CONTENT
BUSINESS & CUSTOMER BENEFITS
REWARDS PLATFORM (www.inspireloyalty.xenius.co.uk)
HOW IT WORKS
REWARD POINTS CALCULATION
MARKET RESEARCH
TESTIMONIAL

4. yourbespokewebpage.com
1000’s of rewards

6. POINTS CALCULATION
Two values are required to operate the loyalty programme.
Value One – The first value is the customer point calculation. It is
suggested that 1 point is rewarded for every £1 spent by the customer. To
lower the redemption cost you may decide 1 point per £2 spent.
Value Two - The second value is cost of redemption. Depending on your
customer re-investment budget, it is suggested ½ % to1% of sales is used
for redemption cost. This means for every £1 spent by the customer, 1p or
½ pence is allocated to the redemption budget.
Calculation Example
Customer A spends £1000 and earns 1000 points. If each point is worth 1p
this means the redemption value is £10, or £5 if each point is worth ½
pence.
It is recommended 50% of redeemable points value is initially allocated to
the loyalty club member, as an introduction to incentivise future sales.

7. MARKET RESEARCH
A Deloitte Research study, “Serving the Networked Consumer” – reveals
that retailers who take meaningful steps to drive consumer loyalty are 88%
more profitable than their competitors who do not.
Harvard Business Review - Businesses can boost profits by almost 100% in
5 years by retaining only 5% of their customers.
Frederick Reichheid, author of The Loyalty Effect - Companies can increase
revenues by nearly 50% in three years by retaining only 5% of their customer
base.
Loyalty Monitor study by Total Research and Custom Marketing Corp -
Consumer spending is 46% higher with companies that offer loyalty card
programmes.
Boots - achieved a 4% sales gain attributable to Boots Advantage card where
cardholders increased their spending by 10%

8. TESTIMONIAL
"Inspire Loyalty has provided us the means to thank our regular customers for their
business, as well as using the programme to entice new customers to stay with us. It's
quite ingenious, easy to operate and cost effective. Fun too for our clients, one of whom
just earned a swing ball set, claimed within 2 days of launching the loyalty programme!“
Colin Stone MA, General Manager. The Knight Residence.
www.theknightresidenceloyalty.co.uk