MVP: What it is and why we all (should) care

•

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Kate Rutter

Diseño Viajes Tecnología

a story...

MVP*
Maximum
Vision
Possible

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

a story...

MVP* (what we needed)
Maximum
Vision ? MVP*
Possible
Minimum
Viable
Product
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

Increase the cycles.

BUILD

MEASURE

LEARN

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

Increase the cycles.

THINK

MAKE

CHECK

Increase the learning.
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

Experience design in action

* the Brandon Schauer cupcake model
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

Experience design in action

MVP
⤷

* the Brandon Schauer cupcake model
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

MVP : Minimum Viable Product
The fastest, cheapest thing
you can build...

and get into the hands of
customers fast
so that you can observe
and measure the results...

to make your product
something customers want,
need and love to buy.
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

MVP : Minimum Viable Product
The fastest, cheapest thing
⤷ rapid
you can build... cycles

and get into the hands of
customers fast
so that you can observe
and measure the results...

to make your product
something customers want,
need and love to buy.
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

MVP : Minimum Viable Product
The fastest, cheapest thing
⤷ rapid
you can build... cycles

and get into the hands of
⤷ customer
customers fast development

so that you can observe
and measure the results...

to make your product
something customers want,
need and love to buy.
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

3 approaches we’re
seeing & using

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

* 3 approaches

1} Lo-ﬁdelity sketches Why build anything before
you’ve tested the idea?

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

* 3 approaches

2} Fake it, then make it Sell it first, then make
what people bought.

45 to
Te xt 002
e this
pu rchas
item.

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

* 3 approaches

2} Fake it, then make it Sell it first, then make
what people bought.

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

* 3 approaches

3} Small footprints Make it in code, but be
stingy with features

where they
⤷
were headed.

)
how they can

⤷
learn faster.

)
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

* 3 approaches

3} Small footprints Make it in code, but be
stingy with features

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

Rules of thumb
If you are extremely
reluctant and even
embarrassed to show
You are doing
it right. ✓
your MVP...

If you feel comfortable You should have
or proud of it... shown it sooner. !
If you feel stuck... GO FASTER.
➜
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

ask yourself...
What could you build today
that you could put in the hands
of customers tomorrow?

your product

your MVP

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

Thank you!
Kate Rutter, Co-Founder & Principal New Context Conference
kate@luxr.co http://luxr.co 3 & 4 November 2011
@katerutter @luxrco Tokyo, Japan

* Slides available on slideshare on Fri, Nov 4, 2011
slideshare.net/intelleto

shout-outs to...
• Alexa Andrzejewski @ FoodSpotting, The UX-Driven Startup
http://www.slideshare.net/ladylexy/the-ux-driven-startup
• Brandon Schauer @ Adaptive Path : Cupcake model
• Chris Jones @ Hot Studios : Risk reduction model
• Eric Ries & The Lean Startup:
http://www.slideshare.net/startuplessonslearned/the-lean-startup-5book-package
• Gina Bianchini & The Mightybell Team : www.mightybell.com
• Janice Fraser & Jason Fraser, LUXr.co
• Thomas Knoll & LaunchRock : www.launchrock.com
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

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