1. COMPETITIVE INTELLIGENCE AS A
KNOWLEDGE MANAGEMENT
DISCIPLINE
For additional information about Competitive Intelligence
please visit www.Intelligence2act.com

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It is becoming more and more important to make sure that you
understand what you competitors are up to, so that you can compete
effectively on a global scale. Making sure that you have a process to
collect and analyze the data that is available is a crucial part of any
modern business, and you can be sure that whether or not you are
using competitive intelligence (CI), your competitors most likely are.
Just collecting the data and trying to extract the relevant information
isn’t enough. You must build a CI process into your overall knowledge
management procedures in order to make sure that you are handling
the data in the most effective way that you can. As you face increasing
global competition, it is more important than ever to use all of the tools
at your disposal to gain the advantage, and a proper CI process can be
this slight advantage.
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Whether you decide to make your CI process the focus of
your competitive knowledge management strategy or not, it is
important that you make sure that you can a solid process that adds
valuable, actionable information with regularity.
Making sure that you overall information or knowledge management
strategy is running effectively is necessary to make the best use of the
data that you collect and the information that you release to the public,
which will ultimately be used for CI purposes by your closest
competitors.
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By taking an organized and structured approach to the CI process will
make sure that you check all the right boxes for every step in the
process: data collection, crunching the numbers, and producing a
report that contains only the most valuable actionable data.
By working through each of the steps in the process and tightening the
up the process, you can make sure that you are using the competitive
intelligence report to move your business forward, versus wasting all of
the resources to collect, analyze, and compile a report that makes no
impact on your decision making process.
Using you CI process as a model for the rest of your knowledge
management processes will make sure that you are profiting as much as
possible, while at the same time keeping your competition from gaining
the advantage.
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Beyond working on and improving your own CI process, as part of your
knowledge management strategy you should put a few processes in
place to guide the information that release so that you can guide data
that your competitors use for their own CI process.
While you will never be able to fully control all of the data that your
competitors gather regarding your company, you can guide them with
your own process. You could do this by releasing specific marketing
materials at certain times that you are sure that they will read them
and may act on the information, regardless of your business’ true
intentions.
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Using competitive intelligence data effectively comes down to the
process. When you integrate your CI process into your overall
knowledge management procedures, you can make sure that you are
making good use of this information.
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7. For additional information about Competitive Intelligence
please visit www.Intelligence2act.com