Google is one of the most innovative companies that has ever existed and it seemingly gets better at the process every year. But how is this possible?

1. THE EIGHT PILLARS OF
INNOVATION
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Google is one of the most innovative companies that has ever existed
and it seemingly gets better at the process every year. But how is this
possible?
They use a system that they have developed that revolves around eight
core pillars. Each of their, now over 25,000, employees is well versed in
these concepts and to innovate new products and services or will
iterating on their already stellar selection of them.
These pillars have not all been with them from the start but by
incorporating them as they’ve needed them they have been able
to create innovative momentum that is uniquely their own.
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1. HAVE A MISSION YOU CAN STAND BEHIND
Be making work more than a job for yourself and all of your employees
you are creating jobs and a company that people can connect to on an
emotional level.
When the employees and customers get behind a company they are
more satisfied, loyal, and become zealots for your cause by taking as
their own personal mission.
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2. DREAM BIG AND THEN GET TO WORK
Once you have the vision start by taking even a small amount of action.
It takes time to fully flush out an idea but the sooner that you can get it
into production and start as simply as you can the better you can affect
change right away. Don't be afraid to dream but action is just as
important.
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3. INNOVATION IS ABOUT ITERATING
Don't try to develop the project to perfection before getting it to
market.
Your clients and customers will be the best critics and your sales will do
the talking.
By looking at innovation as a process to build your products or services
with your clients you are able to iterate often.
This will lead to the most suitable products and services that you clients
want.
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4. THE NEXT BIG IDEA COULD COME FROM
ANYWHERE
Having a mechanism in your company to capture and inspire your staff
to write down their ideas will lead to breakthroughs at the most
unexpected times.
When you aren't under the gun for a solution but are just thinking
about something related sometimes you can have 'a eureka' moment.
Capture these and you will have tons of great innovative ideas to try.
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5. ENCOURAGE COMMUNICATION WITH
EVERYONE
People in most corporations are quite segmented and don't get to
interact with everyone in the company and this may be hampering your
innovation.
With Google's open working space spontaneous collaboration often
creates some of their most innovative ideas.
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6. TEST, TEST, TEST!
After collecting all of the innovative ideas how do you know if any of
them are any good?
You have to wager your best guess and then test it.
By doing a few variations of the innovative idea you can let the clients
and employees drive the iteration by tracking the data. Lead with
innovation but iterate with data.
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7. ALLOW YOUR CLIENTS TO CONTRIBUTE
Most of Google's products and services are open and allow developers
to build and innovate on.
This sparks even more innovation for your company as you utilize all of
the creativity of your entire client database.
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8. FAIL FASTER
Having a process to see a project through and being able to discern
when it is failing or just needs more resources is an important skill.
You can't let something destroy the financial wellbeing of the company
but coming to the realization that not everything is going to be a winner
will give you more confidence to innovate and find a winner.
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11. GROWING BUSINESS WITH INNOVATION
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