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Welcome




                           Masters and Research degrees in
           Diplomacy, Security, Business and Communication
                    Prepare for an international career in the heart of London




   g
INTO UEA LONDON                                                              1
Why study Diplomacy at the London Academy of Diplomacy?

•	 Masters courses designed to prepare     The London Academy of Diplomacy at UEA
   you for an international career.        London has developed a number of courses to
•	 Offering a unique blend of academic     meet the needs of decision-makers, members of
   studies and professional training.      the London Diplomatic Corps, staff of
                                           multinational corporations, non-governmental
•	 Highly experienced staff who have       organisations, the media and graduates aspiring
   trained diplomats, government           for an international career.
   officials and staff of international
   and regional organisations for over     Masters degrees, Postgraduate Diploma and
   30 years.                               Postgraduate Certificate qualifications are
                                           available at the London Academy of Diplomacy
•	 Learn from leading professionals
                                           in the following subject areas:
   and experienced diplomats with
   a series of guest lectures and
                                           International Diplomacy
   simulation exercises.
•	 Gain membership of the Royal            International Business and Diplomacy
   Institute of International Affairs,     International Security and Diplomacy
   Chatham House.
                                           International Communication and Diplomacy
•	 Develop your professional network
   through exchange programmes and
   visits to international organisations   The University of East Anglia has enjoyed
   in the UK and Europe.                   considerable success in recent years in
                                           independent institutional audits, teaching quality
•	 Study in London: a global capital
                                           assessments and subject reviews made by the
   for diplomacy, politics, business
                                           UK Quality Assurance Agency. The latest audit
   and media.
                                           in March 2009 gave the University the highest
                                           possible outcome.

                                           The London Academy of Diplomacy courses are
                                           validated and awarded by the University and all
                                           courses at UEA London operate within the same
                                           quality assurance framework as those at the
                                           main UEA campus in Norwich.




2
Welcome

                          I am delighted to endorse the London Academy of                  Contents
                          Diplomacy in UEA London. Professor Ayad and his team
                          bring a wealth of expertise and experience to Diplomatic         Introduction to the Diplomacy programmes       04

                          Education and I hope you find time to read about their           MA International Diplomacy                     06
                          courses, reputation and quality in this brochure. Given
                                                                                           MA International Business
                          current events and dramatic shifts in international power,       and Diplomacy                                  10
few people can doubt the importance of effective and timely diplomacy. As a
                                                                                           MA International Security
historian, I commend its study in all its forms.
                                                                                           and Diplomacy                                  14
  The study of practical diplomacy is a natural one for the University of East Anglia.
                                                                                           MA International Communication
We have a track record of high-quality research and education in diplomatic history,
                                                                                           and Diplomacy                                  18
politics, international relations, language, linguistics and communication studies.
Additionally, the University has a much envied reputation in key areas that are            Research degrees (MPhil and PhD)               22

recasting the diplomatic nexus, including environmental science, bio-science and           University preparation courses
international development.                                                                 for international students                     23
  The venue for the new courses is UEA London, our state-of-the-art campus on              Location and facilities                        24
Middlesex Street, a few minutes’ walk from Liverpool Street station. It is highly
                                                                                           International Symposia                         26
convenient for attendees from diplomatic missions and corporations. It is also set in
an area of fascinating cultural history; illustrating the breadth and depth of London’s    Members of the Advisory Board                  26

role as a destination for international visitors and settlers from all over the world. I   Staff and contributors                         27
encourage you to visit UEA London to find out more about the international
education we provide.

Professor Edward Acton
Vice Chancellor, University of East Anglia



                          Welcome to the London Academy of Diplomacy at UEA
                          London, the University of East Anglia’s London campus.
                          We have developed a number of Masters courses, which
                          feature an integration of theory and practice in the field of
                          diplomatic studies in the UK and beyond. Your career
                          development will profit from a wide range of activities, as
well as connections and relations with many reputable institutions and
organisations through direct contacts, visits and exchange programmes.
  Our staff have an extensive experience in running Masters degrees in
Diplomacy. In the past, we have also delivered customised training programmes
for groups of diplomats and officials. These groups were sponsored either by the
Foreign and Commonwealth Office, the British Council or by their own governments.
  Many of our alumni occupy senior positions in their countries as Ministers and
Ambassadors. Others are working as members of staff for international and
regional organisations such as the UN, NATO, the EU, the League of Arab States,
as well as the media, multinational corporations and defence and security
organisations. A number of our graduates have pursued academic careers as
lecturers and researchers at various universities.
  We invite you to come and visit us so that we can introduce you to our unique
programmes and our state-of-the-art facilities in the heart of London.

Professor Nabil Ayad
Director, London Academy of Diplomacy




                                                                                                                                      3
Introduction to the Diplomacy Programme




Introduction to the Diplomacy programmes

Diplomacy in the 21st Century                                         Course structure                                           Assessment

Recent advances in communications technology –                        The Diplomacy courses have been designed                   You will be assessed on coursework, oral
particularly the Internet, direct broadcast satellites                to address the growing global market needs in              presentation and written examination. You will
and telecommunications – have mutated the world                       the areas of diplomacy, international business,            also be required to submit a dissertation of about
in which traditional diplomacy was conceived                          international security and international bilingual         12,000 words on an approved topic.
and developed. While globalisation provides the                       communication. The development of appropriate
ethos and the context, it is the tragic events of                     understanding and acquisition of relevant skills in        Teaching staff
9/11, the subsequent fighting in Afghanistan and                      these areas have become essential for the effective
Iraq, the recent changes in the Middle East and                       management of international interaction at public          Students on the diplomacy degree programmes
North Africa, as well as the proliferation of violent                 and private levels alike.                                  will benefit from the experience and expertise
non-state actors, which together have prompted                           The courses are a blend of academic studies             of Professor Nabil Ayad, Director of the London
the vital need to identify a new form of diplomacy.                   and professional training, providing you with the          Academy of Diplomacy, and a team of academics,
                                                                      opportunity to choose from a range of modules to           experts and professionals with a proven track
Masters in Diplomacy                                                  broaden your knowledge in the respective fields of         record in running courses and training programmes
                                                                      study and enhance your career advancement and              for members of the London Diplomatic Corps, staff
The London Academy of Diplomacy at UEA                                overall employability. They are organised around           of overseas Ministries for Foreign Affairs and other
London has developed a number of courses to                           a combination of compulsory modules, which                 government departments, staff of multinational
meet the needs of decision-makers, members                            provide subject-specific and research skills and           corporations, as well as graduates aspiring to an
of the London Diplomatic Corps, staff of                              options, reflecting the chosen fields of specialism.       international and academic career.
multinational corporations, non-governmental                          The courses distinguish themselves by responding
organisations, the media and graduates aspiring                       to the professional learning needs of governments,
for an international career.                                          organisations, multinational corporations and
    The courses will lead to the award of one of the                  educational research institutions.
following Masters Degrees:                                               The courses offer opportunities for you
•	 MA International Diplomacy                                         to enhance and broaden your knowledge,
•	 MA International Business and Diplomacy                            understanding and transferable skills in your
•	 MA International Security and Diplomacy                            area of study. They enable you to develop the
•	 MA International Communication and Diplomacy                       capacity to use critical, analytical and conceptual
                                                                      approaches in dealing with complex issues in a
Postgraduate diplomas and certificates and short                      rapidly changing international environment.
courses or executive programmes are also available.




                                                                                                                             “The job description for
                                                                                                                             Britain’s ambassadors is to
                                                                                                                             be rewritten to include tough
                                                                                                                             targets for trade promotion
                                                                                                                             and a requirement for the
                                                                                                                             country’s top diplomats
                                                                                                                             to tour the UK’s regions
                                                                                                                             to showcase commercial
                                                                                                                             opportunities abroad”
                                                                                                                             The Financial Times
            From left to right: HE Mr Alexander Piletsky, Ambassador of Belize to Austria and Permanent Representative to
            UNIDO; HE Dr Benita Ferrero-Waldner, President of Euro Américan Foundation and former EU External Relations
            Commissioner and Foreign Minister of Austria; and Professor Nabil Ayad, Director, London Academy of Diplomacy.




4
London Academy of Diplomacy




                                   A group of ARAMCO sponsored students who attended a diplomacy week at the London Academy of
                                   Diplomacy as part of the summer course which was organised by the University of East Anglia. (Centre)
                                   H E Dr. Michael Frendo, Speaker of the Maltese Parliament and former Foreign Minister of Malta who
                                   gave a lecture on: Governments and Multinationals: The Role of Governments and Diplomatic Missions
                                   in Promoting Business and Trade, (to his left) Professor Nabil Ayad, Director, London Academy of
                                   Diplomacy, (to his right) Ms Alexandra Cole, summer course Director. July 2011




                                                                                                                                                     Students on the course go on a one week educational European
                                                                                                                                                     field trip, organised in conjunction with Nyenrode Business
                                                                                                                                                     University in The Netherlands. Students visit international and
                                                                                                                                                     regional organisations such as NATO, EU, International Court of
                                                                                                                                                     Justice and International Criminal Court.




                                   An interesting part of the course is that we have an opportunity to go
                                   to Europe to learn about EU policy and also visit The Hague. These are
                                   all good lessons for us to learn about global issues. A lot of experts
                                   have also come to speak to us – many who have served for more than
                                   20 years in diplomacy.

                                   Rejoice Lukumba
                                   PRess secRetaRy, Zambian HigH commission
                                   ma inteRnationaL business and diPLomacy




Staff and a group of candidates on the Masters Degrees in International Diplomacy and International Business and Diplomacy during an educational tour in Brussels, April 2011.




                                                                                                                                                                                                                  5
MA International Diplomacy




MA International Diplomacy




                     Educational European visit. Students and staff at Nyenrode Business University, LAD partner institution in delivery the MA course in International Business and Diplomacy.




                                                                                                                         From left to right: Roger McNally, Module Leader, Media Communication Strategies; Myzejen
                                                                                                                         Myftari, Albania; Tesfaye Anteneh, Counsellor, Ethiopian Embassy; Moses Shale, Consular Clerk,
                                                                                                                         South African High Commission



6
London Academy of Diplomacy




The MA in International Diplomacy covers a range of pertinent                                                                Key course facts
issues such as protocol, negotiation, and decision-making, as well                                                           Start dates
as the impact of the revolution in ICT and its implications for                                                              October and January

                                                                                                                             Course dates
public diplomacy.
                                                                                                                             2011 – 2012
                                                                                                                             Mon 03 Oct 2011 – Fri 28 Sep 2012
                                                                                                                             Mon 09 Jan 2012 – Fri 31 Jan 2013
Compulsory modules                                              Dissertation (50 credits)
                                                                The Dissertation is the culmination of your                  2012 – 2013
You will be required to attend the following                    experience on the MA and evidence of the benefit             Mon 01 Oct 2012 – Mon 30 Sep 2013
                                                                from the programme with its various modules and              Mon 28 Jan 2013 – Fri 31 Jan 2014
compulsory modules:
                                                                distinctive blend of theory and application. It is a         Programme length
Diplomacy: Theory and Practice (40 credits)                     detailed and substantive evidence of a relatively            1 year or approximately 12 months (full-time)
                                                                                                                             2 years or approximately 24 months (part-time)
This module covers the essentials of modern                     long process of study and research aided by
diplomatic needs and practice, the qualities and                supervision at various stages.                               Academic entry requirements
                                                                                                                             Applicants should possess one of the following:
skills required for the formation of the International
                                                                                                                             •	 a degree from a recognised UK or overseas institution
Diplomat and the concept of policy capability.                  Optional modules
                                                                                                                             •	 a postgraduate degree or professional qualification in a
Areas studied within this module include diplomatic                                                                             relevant discipline
and consular law and practice, diplomatic                       You will choose four optional modules (80 credits)           •	 knowledge and skills at a university degree standard,
missions and the media, diplomatic practice in the              from the following:                                             normally obtained through five years’ relevant work
                                                                                                                                experience.
information age, foreign policy analysis, strategic
public diplomacy, and international relations theory.           Management (20 credits)                                      Applicants may be exempt from attending certain
  Other subjects will include the impact of certain             This module deals with the skills of management              modules (up to 40 credits) if they qualify under either the
                                                                of government and corporate institutions. It offers          Accreditation of Prior Learning or Accreditation of Prior
domestic and global issues, such as the environment,
                                                                                                                             Experiential Learning scheme.
defence, nuclear proliferation, trade, aid, terrorism,          a new insight into the subject by focusing on the
narcotics, ethnic and territorial disputes and the issue        requirements of an increasingly multi-national and           English language requirements
                                                                multi-cultural work force.                                   IELTS 6.5 or equivalent
of human rights, on external relations.
  Furthermore, the module will cover the areas                     The application of information technology within          Tuition fee
of decision-making and patterns of influence in                 diplomatic missions, government departments                  2011 – 2012
                                                                and businesses with design, selection and                    •	 Home/EU/Accredited Diplomats: £7,560 (full-time)
international and regional organisations.
                                                                                                                             •	 Home/EU/Accredited Diplomats: £3,780 per year
                                                                implementation are part of the syllabus. This
                                                                                                                                (part-time)
Research Methodology (10 credits)                               forward-looking module will encourage debate                 •	 International students: £11,200 (full-time)
Critical thinking is the central intellectual skill             about issues of e-government, e-commerce and
                                                                                                                             2012 – 2013
that LAD seeks to develop in students. You are                  the security of information.
                                                                                                                             •	 Home/EU/Accredited Diplomats: £9,000 (full-time)
encouraged to demonstrate independent research                                                                               •	 Home/EU/Accredited Diplomats: £4,500 per year
involving critical analysis and evaluation of data              Cultural Awareness (20 credits)                                 (part-time)
from a wide range of sources. Understanding                     Understanding the culture of the host country                •	 International students: £11,700 (full-time)

the argument in a text and awareness of bias                    and acquiring an appreciation of the cultural
                                                                                                                             For further information please contact your education
are additional important skills. You need to                    sensitivity of other nations are essential elements
                                                                                                                             agent or email the Manager at the London Academy of
develop your ideas clearly and logically and                    for professionals operating in any cosmopolitan              Diplomacy at diplomacy@uea.ac.uk
acquire the necessary skills to meet the academic               environment. The module examines the various
rigour of preparing, structuring and writing your               theories of culture and intercultural communication,
dissertation. This involves judicious use of sources            primarily within the framework of global diplomacy
as well as an understanding of the key research                 and business.
methods available.



 MA International Diplomacy
 CoMPulSoRy MoDulES                                      oPTIoNAl MoDulES (you WIll STuDy FouR oPTIoNAl MoDulES FRoM THE lIST BEloW)

 •	 Diplomacy:	Theory	anD	pracTice	(40	creDiTs)          •	 managemenT	(20	creDiTs)                                    •	 inTernaTional	proTocol	anD	eTiqueTTe		
 •	 research	meThoDology	(10	creDiTs)                    •	 culTural	awareness	(20	creDiTs)                               (20	creDiTs)
 •	 DisserTaTion	(50	creDiTs)                            •	 public	inTernaTional	law	(20	creDiTs)                      •	 science	Technology	anD	inTernaTional		
                                                         •	 Foreign	policy	FormulaTion	anD	assessmenT	(20	creDiTs)        policy	(20	creDiTs)
                                                         •	 meDia	communicaTion	sTraTegies	(20	creDiTs)                •	 european	inTernaTional	markeT/policy		
                                                                                                                          (20	creDiTs)
                                                                                                                       •	 a	choice	oF	any	oTher	moDule	oFFereD		
                                                                                                                          by	The	acaDemy	(20	creDiTs)




                                                                                                                                                                                           7
MA International Diplomacy




MA International Diplomacy continued

Public International law (20 credits)                    Media Communication Strategies (20 credits)              Science Technology and International
This module examines major areas of International        This module deals with the various facets of media       Policy (20 credits)
Law and Diplomacy, such as diplomatic privileges         communication strategies. It identifies and critiques    This module examines the various ways of bridging
and immunities, environmental law, international         the major theoretical approaches to the media,           the gap between scholars and practitioners
conventions and treaties and Institutions of             and how they relate to the broader themes of             by exploring the place and role of science and
International Diplomacy. More particularly it looks at   diplomacy, security and business. It demonstrates        technology (S&T) in international policy and
the following areas:                                     understanding and evaluation of contemporary             relations. The learning model is active: participatory,
•	 sovereignty                                           journalistic practices, the way our perceptions          peer discursive and analytical. The format is
•	 recognition in general, both de jure and de facto     of the world and its affairs are constructed and         Socratic, examining critically some of the key
    recognition; legal effects of recognition;           depicted by the news media, and the issue of             issues and questions analysts, researchers and
    recognition of insurgency; and belligerency and      media objectivity.                                       diplomats. Premiums are placed on interaction,
    non-recognition                                        This module also lends itself to a thorough            innovation, insight and initiative. The module
•	 the principles of State responsibility: Nature and    analysis of the impact of ‘New Media’ on                 examines a range of issues and some critical
    kinds of State responsibility; responsibility for    diplomacy, security, business, and communication.        examples currently in play and evaluate national
    breach of treaty; contractual obligations;                                                                    and multilateral responses as well as contributing
    expropriation of property; responsibility for        International Protocol and Etiquette                     high quality assessments and recommendations
    international acquisitions and claims                (20 credits)                                             for consideration by decision-makers and
•	 the State and the Individual: Nationality; rights     Whether arranging a state visit, preparing a             opinion-leaders. It demonstrates how to conduct
    and duties of States with regard to aliens;          conference, or hosting an international event,           innovative, policy-relevant research and analysis.
    extradition, rendition and asylum; human rights      the impressions left with visitors are vital to nation
    and fundamental freedoms                             branding and reputation management. In an                European International Market/Policy
•	 war, armed conflicts and other hostile relations      increasingly globalised world, international protocol    (20 credits)
•	 the procedures for seeking remedies in the            and etiquette have become key factors in state           This module covers the emergence of trading
    event of any breach of the principles of public      management, diplomatic practice and the conduct          and the way international operating firms are
    international law.                                   of business and international relations.                 responding to these new developments and
                                                           The module covers: the evolution of protocol           opportunities. This module focuses on how the
Foreign Policy Formulation and Assessment                and etiquette; the application of the rules of           developments within the EU impact the business
(20 credits)                                             protocol in correspondence, dress codes,                 community and where relevant translates them
This module will examine the various aspects             entertaining and staging international events            into corporate strategies. Furthermore, the module
of the dynamics of foreign policy. It explores its       whether in politics, business, or sports; the various    will consider international factors that affect the
various actors and factors in a rapidly changing         ceremonials pertaining to flags and to the               business environment, including competition and
international environment, in an attempt to              organisation of State, working and private visits        anti-trust issues. It elaborates on the basics of
reconcile the pursuit of national interest with          by Heads of State and Government, as well as by          competition and anti-trust matters and deepens
the requirements of the respect of international         senior government officials.                             your knowledge on all major issues that play a
values and rules of engagement in an increasingly          The business community has also developed              key-role in this particular field of international
interdependent world.                                    a code of interaction which requires specific skills     business. During this module the latest information
                                                         provided by this module.                                 and developments regarding the future of deal
                                                                                                                  making in the EU will be discussed. The module
                                                                                                                  also examines the international role of the European
                                                                                                                  External Action Service (EEAS).




8
London Academy of Diplomacy




    That is a wonderful course that gives a lot of new
    opportunities: both to enlarge your knowledge
    in international politics and economics and to
    meet new interesting colleagues from all over the
    world. Colleagues that share the same aim for self-
    improvement and further self-development. Great
    thanks to the London Academy of Diplomacy!

    dessisLava ivanova-koZLeva
    FiRst secRetaRy, buLgaRian embassy, London
    ma in inteRnationaL business and diPLomacy




The UEA London launch, April 2011. From left to right: Dr Richard Harvey, Director of Admissions and Dean of UEA London; Mr Ali Akbarov, HE Mr Otabek
Akbarov, Ambassador of the Republic of Uzbekistan; Professor Nabil Ayad, Director, The London Academy of Diplomacy and Mr Andrew Colin, Chairman of INTO.



                                                                                                                                                                                     9
MA International Business and Diplomacy




MA International Business and Diplomacy




 At the UEA London launch, April 2011. From left to right: HE Mr George Liswaniso, High Commissioner for Namibia to the Court of St James’s; Professor Nabil Ayad, Director,
 London Academy of Diplomacy; Professor Edward Acton, Vice Chancellor, University of East Anglia and HE Ms Ana Maria Carrera, Embassy of Angola to the Court of St James’s.



10
London Academy of Diplomacy




The MA in International Business and Diplomacy which addresses                                                           Key course facts
the needs of both the public and private sectors and explores the
                                                                                                                         Start dates
best practices in promoting business, trade and investment.                                                              October and January

                                                                                                                         Course dates
                                                                                                                         2011 – 2012
Compulsory modules                                         emerging markets and other markets, e.g. those of
                                                                                                                         Mon 03 Oct 2011 – Fri 28 Sep 2012
                                                           mature economic powers such as the United
                                                                                                                         Mon 09 Jan 2012 – Fri 31 Jan 2013
You will be required to attend the following               States, the European Union and Japan which are
                                                           witnessing increased competition from emerging                2012 – 2013
compulsory modules:
                                                                                                                         Mon 01 Oct 2012 – Mon 30 Sep 2013
                                                           markets including the so-called BRIC countries.
                                                                                                                         Mon 28 Jan 2013 – Fri 31 Jan 2014
Dynamics of International Business (20 credits)
                                                           Diplomacy: Theory and Practice (40 credits)                   Programme length
This module aims to introduce you to the
                                                                                                                         1 year or approximately 12 months (full-time)
international perspective of business by providing         This module covers the essentials of modern
                                                                                                                         2 years or approximately 24 months (part-time)
you with knowledge, skills and business tools that         diplomatic needs and practice, the qualities and
                                                           skills required for the formation of the international        Academic entry requirements
are fine-tuned for operating in an international
                                                                                                                         Applicants should possess one of the following:
environment. The Diplomacy module will deal                diplomat, diplomatic practice and the concept
                                                                                                                         •	 a degree from a recognised UK or overseas institution
with the dynamics and conduct of international             of policy capability. Areas studied within this               •	 a postgraduate degree or professional qualification in a
relations and the role of diplomatic missions and          module include diplomatic and consular law and                   relevant discipline
governments in promoting business and trade.               practice, diplomatic missions and the media,                  •	 knowledge and skills at a university degree standard,
                                                           diplomatic practice in the information age, foreign              normally obtained through five years’ relevant work
  This module examines the different aspects of
                                                                                                                            experience.
and views on the process of globalisation in general       policy analysis, strategic public diplomacy; and
and puts emphasis on future developments. It               international relations theory.                               Applicants may be exempt from attending certain
                                                              Other subjects will include the impact of                  modules (up to 40 credits) if they qualify under either the
will teach you to look from different angles at the
                                                                                                                         Accreditation of Prior Learning or Accreditation of Prior
process of globalisation. This module will also focus      certain domestic and global issues, such as the
                                                                                                                         Experiential Learning scheme.
on the dynamics of the international environment,          environment, defence, nuclear proliferation, trade,
                                                                                                                         English language requirements
especially the emerging markets including the              aid, terrorism, narcotics, ethnic and territorial
                                                                                                                         IELTS 6.5 or equivalent
BRIC-countries. It also provides you with tools            disputes and the issue of human rights, on external
                                                           relations.                                                    Tuition fee
to translate developments in the international
                                                                                                                         2011 – 2012
environment into your daily practice as a manager             Furthermore, the module will cover the areas
                                                                                                                         •	 Home/EU/Accredited Diplomats: £7,560 (full-time)
or entrepreneur. It also deals with trends and             of decision-making and patterns of influence in
                                                                                                                         •	 Home/EU/Accredited Diplomats: £3,780 per year
developments in trade and direct investments;              international and regional organisations.                        (part-time)
the monetary world referring to exchange rates,                                                                          •	 International students: £11,200 (full-time)
exchange rate systems, the role of the International       Research Methodology (10 credits)                             2012 – 2013
Monetary Fund and the balance of payments; and             Critical thinking is the central intellectual skill           •	 Home/EU/Accredited Diplomats: £9,000 (full-time)
the financial world referring to developments in           that LAD seeks to develop in students. You are                •	 Home/EU/Accredited Diplomats: £4,500 per year
                                                           encouraged to demonstrate independent research                   (part-time)
the financial markets and to financial instruments.
                                                                                                                         •	 International students: £11,700 (full-time)
Emphasis will be given to the process of integration       involving critical analysis and evaluation of data
with regard to international trade and FDI’s. This         from a wide range of sources. Understanding                   For further information please contact your education
part of the course deals extensively with the issue        the argument in a text and awareness of bias are              agent or email the Manager at the London Academy of
of globalisation versus regionalism and the present        additional important skills. You need to develop              Diplomacy at diplomacy@uea.ac.uk
interrelationship between countries and trade.             your ideas clearly and logically and acquire the
  The module also focuses on developments in               necessary skills to meet the academic rigour of
the international environment and discusses from           preparing, structuring and writing your dissertation.
a managerial perspective which way they could              This involves the judicious use of the internet and
affect strategic choices. It will elaborate on the shift   other sources as well as an understanding of the
of balance of power and competitiveness between            key research methods available.




 MA International Business and Diplomacy
 CoMPulSoRy MoDulES                                        oPTIoNAl MoDulES (you WIll STuDy THREE oPTIoNAl MoDulES FRoM THE lIST BEloW)

 •	 Dynamics	oF	inTernaTional	business	(20	creDiTs)        •	 european	inTernaTional	markeT/policy		             •	 economic	global	governance	(20	creDiTs)
 •	 Diplomacy:	Theory	anD	pracTice	(40	creDiTs)               (20	creDiTs)                                       •	 meDia	communicaTion	sTraTegies	(20	creDiTs)
 •	 research	meThoDology	(10	creDiTs)                      •	 managemenT	(20	creDiTs)                            •	 science	Technology	anD	inTernaTional	policy	(20	creDiTs)
 •	 DisserTaTion	(50	creDiTs)                              •	 culTural	awareness	(20	creDiTs)                    •	 a	choice	oF	any	oTher	moDule	oFFereD		
                                                           •	 economic	Diplomacy	(20	creDiTs)                       by	The	acaDemy	(20	creDiTs)




                                                                                                                                                                                   11
MA International Business and Diplomacy




MA International Business and Diplomacy continued

Dissertation (50 credits)                                                 Management (20 credits)                                                    Economic Diplomacy (20 credits)
The Dissertation is the culmination of your                               This module deals with the skills of management of                         This module addresses the developments in
experience on the MA and evidence of the benefit                          government and corporate institutions. It will offer                       economic diplomacy which is increasingly linked
from the programme with its various modules and                           a new insight into the subject by focusing on the                          to international business. This type of diplomacy,
distinctive blend of theory and application. It                           requirements of an increasingly multi-national and                         also referred to as economic diplomacy, aims to
is a detailed and substantive evidence of a relatively                    multi-cultural work force.                                                 increase total welfare among others by stimulating
long process of study and research aided by                                   In the specific area of Diplomacy, participants                        free trade and a favourable investment climate
supervision at various stages.                                            will be given the tools to comprehend, appreciate                          inside and outside a country’s borders. Towards
                                                                          and carry out such tasks as starting a new                                 the end of the last century, countries’ role in
Optional modules                                                          embassy: legal, administrative and documentary                             international relations was challenged by the rise
                                                                          procedures; solving problems of integrating                                of multinational companies. Furthermore, due
You are to choose three optional modules                                  into, and establishing and maintaining effective                           to the emergence of new economic powers,
(60 credits) from the following:                                          relationships with the diplomatic community; and                           governments play an increasingly important role
                                                                          managing relations between home-based staff and                            in the development of the national economies and
European International Market/Policy                                      locally-recruited staff.                                                   the world economy. For example, by providing
(20 credits)                                                                  The module highlights the application of                               governmental support to open markets abroad,
This module deals with the emergence of trading                           information technology within diplomatic missions,                         leads to an increase in economic diplomacy.
and the way international operating firms are                             government departments and businesses with
responding to these new developments and                                  design, selection and implementation as part of                            Economic Global Governance (20 credits)
opportunities. This module also deals with topics                         the syllabus. This forward-looking module will                             The purpose of the module is to assess the extent
such as the further enlargement of the European                           encourage debate about issues of e-government,                             of the validity of the economic factor in international
Union (EU) and its impact on the internal market.                         e-commerce and the security of information.                                affairs and gain an understanding of the
It will focus on how the developments within the EU                                                                                                  development and dynamics of the global economy
impact the business community and where relevant                          Cultural Awareness (20 credits)                                            and its global governance. Specifically it is directed
translate them into corporate strategies.                                 Understanding the culture of the host country                              at what is global governance – how it works and
     Furthermore, the module will deal with the                           and acquiring an appreciation of the cultural                              what are the issues and challenges.
fact that the business environment is strongly                            sensitivity of other nations are essential assets                            The world’s financial and economic system
affected by international forces not in the least by                      for professionals operating in any cosmopolitan                            is increasingly complex and reflects substantial
competition and anti-trust issues. It elaborates on                       environment. The module examines the various                               and growing interdependence. Public policy and
the basics of competition and anti-trust matters                          theories of culture and intercultural communication,                       corporate actions must reflect an understanding of
and deepens your knowledge on all major issues                            primarily within the framework of global diplomacy                         this system.
that play a key role in this particular field of                          and business.
international business. During this module the latest
information and developments regarding the future
of deal-making in the EU will be discussed. The
module will also examine the international role of
the European External Action Service (EEAS).




Professor Edward Acton, Vice-Chancellor of the University of East Anglia addressing guests and members of staff at the UEA London launch reception




12
London Academy of Diplomacy




The IMF, the BIS and the Basel Accords, the
FSB and the G20 must all be understood in
terms of their respective contributions to global
economic governance. Bank rates, SDRs,
determinants of exchange rates, liquidity and
solvency, minimum reserves, and leverage are
parts of the bigger picture. The interweaving
of public and private, international and national,
demand of practitioners not only an ability to
understand, but also influence is addressed


Media Communication Strategies (20 credits)
The module deals with the various facets of
Media Communication Strategies. It identifies
and critiques the major theoretical approaches
to the media, and how they relate to the broader
themes of diplomacy, security and business.
It demonstrates understanding and evaluation
of contemporary journalistic practices, the way
our perceptions of the world and its affairs are
constructed and depicted by the news media, and
the issue of media objectivity.
  The module also lends itself to a thorough
analysis of the impact of ‘New Media’ on diplomacy,
security, business, and communication.


Science Technology and International Policy
(20 credits)
This module will examine the various ways
of bridging the gap between scholars and
practitioners by exploring the place and role of
science and technology (S&T) in international policy
and relations.
  Premiums are placed on interaction, innovation,
insight and initiative. The module examines a range
of issues and some critical examples currently in
play and evaluate national and multilateral responses
as well as contributing high quality assessments
and recommendations for consideration by decision-
makers and opinion-leaders. It demonstrates how
to conduct innovative, policy-relevant research
and analysis.




                                                                                13
MA International Security and Diplomacy




MA International Security and Diplomacy




                         LAD staff conducting a simulation exercise on Nuclear Diplomacy- Prospects and Challenge which was led by Dr Sameh Aboul-Enein, Minister Plenipotentiary, Deputy Chief of Mission, Egyptian
                         Embassy. On his right are: Professor Daryl Copeland, Senior Adviser, Strategic Planning and Policy, Foreign Affairs Canada; Professor Nabil Ayad, Director, London Academy of Diplomacy.
                         On his left are: Brian Hurn, Module Leader, Research Methodology and Dr Riad Nourallah, Director of Research.




                                                                                                                            At the UEA London launch, April 2011. From left to right: Ms J Joria, Press Office, US Embassy in
                                                                                                                            London; Professor Nabil Ayad, Director, London Academy of Diplomacy and Ms Susan Wedlake, Cultural
                                                                                                                            Affairs Office, US Embassy in London



14
London Academy of Diplomacy




The MA in International Security and Diplomacy which deals with the                                                    Key course facts
emerging trends in international security and their impact on global peace                                             Start dates
                                                                                                                       Start dates
and the dilemmas of reconciling universal values such as humanitarian                                                  October and January
                                                                                                                       September and January
intervention and the responsibility to protect with national interests.                                                Course dates
                                                                                                                       2011 – 2012
                                                                                                                       Mon 03 Oct 2011 – Fri 28 Sep 2012
Compulsory modules                                        Finally policy recommendations, policy lessons,              Mon 09 Jan 2012 – Fri 31 Jan 2013
                                                          and implementation issues that policy makers                 2012 – 2013
You will be required to attend the following              and diplomats in both developed and developing               Mon 01 Oct 2012 – Mon 30 Sep 2013
compulsory modules:                                       worlds have to consider within the context of a              Mon 28 Jan 2013 – Fri 31 Jan 2014
                                                          transitional and changing global structure are               Programme length
International Security (20 credits)                       considered and debated.                                      1 year or approximately 12 months (full-time)
National and International Security issues and                                                                         2 years or approximately 24 months (part-time)
problems are important for one very good reason           Diplomacy: Theory and Practice (40 credits)                  Academic entry requirements
above all others: their human consequences are            This module covers the essentials of modern                  Applicants should possess one of the following:
immense. In addition, national and international          diplomatic needs and practice, the qualities and             •	 a degree from a recognised UK or overseas institution
                                                          skills required for the formation of the international       •	 a postgraduate degree or professional qualification in a
security issues will be momentous policy and
                                                                                                                          relevant discipline
diplomatic issues for the foreseeable future.             diplomat, diplomatic practice and the concept
                                                                                                                       •	 knowledge and skills at a university degree standard,
  The module considers the relationship between           of policy capability. Areas studied within this                 normally obtained through five years’ relevant work
strategic and security studies, international political   module include diplomatic and consular law and                  experience.
economy, international relations and diplomacy,           practice, diplomatic missions and the media,
                                                                                                                       Applicants may be exempt from attending certain
and considers the full range of factors and actors        diplomatic practice in the information age, foreign          modules (up to 40 credits) if they qualify under either the
that can affect the prospects for security. It takes a    policy analysis, strategic public diplomacy, and             Accreditation of Prior Learning or Accreditation of Prior
systematic and in-depth examination of the concept        international relations theory.                              Experiential Learning scheme.

of security, the implications of the security dilemma,       Other subjects include the impact of certain              English language requirements
and the three differing kinds of security problems in     domestic and global issues, such as the                      IELTS 6.5 or equivalent
temporal terms, distinguishing between the sets of        environment, defence, nuclear proliferation, trade,
                                                                                                                       Tuition fee
problems: continuing, changing and emerging.              aid, terrorism, narcotics, ethnic and territorial            2011 – 2012
  The central issue of the security agenda,               disputes and the issue of human rights, on external          •	 Home/EU/Accredited Diplomats: £7,560 (full-time)
                                                          relations. Furthermore, the module will cover the            •	 Home/EU/Accredited Diplomats: £3,780 per year
the problem of violent conflict and attempts to
                                                                                                                          (part-time)
understand the military and now military factors          areas of decision-making and patterns of influence in
                                                                                                                       •	 International students: £11,200 (full-time)
can contribute to the causes of violent conflicts         international and regional organisations.
                                                                                                                       2012 – 2013
is examined as are all the issues associated with
                                                                                                                       •	 Home/EU/Accredited Diplomats: £9,000 (full-time)
the conduct of violent conflicts. War termination         Research Methodology (10 credits)
                                                                                                                       •	 Home/EU/Accredited Diplomats: £4,500 per year
and the critical issues and challenges of conflict        Critical thinking is the central intellectual skill             (part-time)
avoidance, and control involving efforts at the           that LAD seeks to develop in students. You are               •	 International students: £11,700 (full-time)
conflict settlement, management, resolution and           encouraged to demonstrate independent research
                                                          involving critical analysis and evaluation of data           For further information please contact your education
peacemaking are considered, and evaluated.
                                                                                                                       agent or email the Manager at the London Academy of
  The syllabus distinguishes between military and         from a wide range of sources. Understanding the
                                                                                                                       Diplomacy at diplomacy@uea.ac.uk
non-military challenges to security problems on the       argument in a text and awareness of bias are
one hand and interstate, intrastate and transnational     additional important skills. You need to develop
on the other – bearing in mind many security              your ideas clearly and logically and acquire
problems overlap the categories that are considered.      the necessary skills to meet the academic
                                                          rigour of preparing, structuring and writing your
                                                          dissertation. This involves judicious use of sources
                                                          as well as an understanding of the key research
                                                          methods available.



 MA International Security and Diplomacy
 CoMPulSoRy MoDulES                                       oPTIoNAl MoDulES (you WIll STuDy THREE oPTIoNAl MoDulES FRoM THE lIST BEloW)

 •	 inTernaTional	securiTy	(20	creDiTs)                   •	 inTelligence	sTuDies	(20	creDiTs)                  •	 meDia	communicaTion	sTraTegies	(20	creDiTs)
 •	 Diplomacy:	Theory	anD	pracTice	(40	creDiTs)           •	 culTural	awareness	(20	creDiTs)                    •	 science	Technology	anD	inTernaTional	policy	(20	creDiTs)
 •	 research	meThoDology	(10	creDiTs)                     •	 public	inTernaTional	law	(20	creDiTs)              •	 religion,	Diplomacy	anD	securiTy	(20	creDiTs)
 •	 DisserTaTion	(50	creDiTs)                             •	 sTraTegic	DeFence	Diplomacy	(20	creDiTs)           •	 a	choice	oF	any	oTher	moDule	oFFereD		
                                                                                                                   by	The	acaDemy	(20	creDiTs)




                                                                                                                                                                                 15
MA International Security and Diplomacy




MA International Security and Diplomacy continued

Dissertation (50 credits)                                   Cultural Awareness (20 credits)                                         Strategic Defence Diplomacy (20 credits)
The Dissertation is the culmination of your                 Understanding the culture of the host country                           In the transformed international security
experience on the MA and evidence of the benefit            and acquiring an appreciation of the cultural                           environment of the 21st century, it is no longer
from the programme with its various modules and             sensitivity of other nations are essential elements                     primarily about armies and states, but also
distinctive blend of theory and application. It is a        for professionals operating in any cosmopolitan                         about dealing with irregular forces and a new
detailed and substantive evidence of a relatively           environment. The module examines the various                            constellation of asymmetrical threats as a result
long process of study and research aided by                 theories of culture and intercultural communication,                    of the declining credibility of deterrence and the
supervision at the various stages.                          primarily within the framework of global diplomacy                      limits of coercive diplomacy.
                                                            and business.                                                               The module design is framed around the post-
Optional modules                                                                                                                    Cold War strategic requirements that have
                                                            Public International law (20 credits)                                   confronted the role of the armed forces. In addition
You are to choose three optional modules (60                This module examines major areas of International                       to defending their home nation and national
credits); at least two from the following and one           Law and Diplomacy such as diplomatic privileges                         interests, armed forces are increasingly being
from a range of modules offered by the Academy:             and immunities, environmental law, international                        regarded and used as a tool which could contribute
                                                            conventions and treaties and Institutions of                            to conflict prevention and containment. The concept
Intelligence Studies (20 credits)                           International Diplomacy. More particularly it looks at                  of defence diplomacy has thus emerged to illustrate
Understanding the nature of intelligence is essential       the following areas:                                                    the growing centrality of conflict prevention and
for a rounded view of the policy and operational            •	 sovereignty                                                          peacetime diplomacy as defence priorities.
options available to governments. In this module,           •	 recognition in general, both de jure and de facto                        Defence diplomacy encompasses several
you will study the nature of intelligence and its role in     recognition; legal effects of recognition; recognition                issues which pose a challenge to the traditional
policy formulation; its advantages and shortcomings           of insurgency and belligerency non-recognition                        understanding and modus operandi of national
and how different systems of government, historical         •	 the principles of State responsibility: Nature and                   armed forces. It raises questions regarding the
context, the changing nature of societies and                 kinds of State responsibility; responsibility for                     role of the military in peacetime operations; how
technological change will affect intelligence.                breach of treaty; contractual obligations;                            soldiers should interact with a foreign culture
     The syllabus addresses how intelligence is               expropriation of property; responsibility for                         to win ‘hearts and minds’ and not merely to
obtained and the different forms of intelligence;             international acquisitions and claims                                 establish security cordons; how strategic and
how intelligence has evolved; and how it continues          •	 the State and the Individual: Nationality; rights and                operational military concerns are impacted by the
to adapt to changing needs and requirements. It               duties of States with regard to aliens; extradition,                  role of private contractors; and how the armed
examines the expectations placed on intelligence              rendition and asylum; human rights and                                forces and security organisations can be used to
and the extent to which these are realistic.                  fundamental freedoms                                                  build confidence measures as opposed to being
     The module examines: the advantages and                •	 war, armed conflicts and other hostile relations                     presented as an outright threat.
disadvantages of intelligence; so-called intelligence       •	 the procedures for seeking remedies in the event
failures; the skills required to be an informed user of       of any breach of the principles of public
intelligence; the relationships between intelligence          international law.
producers and users; threat analysis and horizon
scanning; intelligence assessment, tasking intelligence
services and evaluating their performance.
     The challenges of secrecy will also be covered,
with particular attention to the scrutiny and
oversight of security and intelligence services and
how they are held to account. The module will also
addresses the moral and ethical dimensions of
intelligence work.




                                                                             HE Mrs Frances Guy, British Ambassador to Lebanon (centre front row), Professor Nabil Ayad, Director, London Academy of
                                                                             Diplomacy, Professor Daryl Copeland, Senior Adviser, Strategic Planning and Policy, Foreign Affairs Canada (right) and a group
                                                                             of candidates on the Diplomacy programme. Ambassador Guy gave a talk on the Role of Diplomacy
                                                                             in Science and Technology’. 09 April 2011




16
London Academy of Diplomacy




Media Communication Strategies (20 credits)               Religion, Diplomacy and Security (20 credits)               The data and insights provided, critiqued, and
The module covers the various facets of Media             Given the increasing role or visibility of religion in      communicated are designed to equip you with
Communication Strategies. It identifies and critiques     world affairs, the need to examine and understand           knowledge, perspectives and methods aimed
the major theoretical approaches to the media,            its links with and impact on the various strands and        at enhancing your critical awareness and skills
and how they relate to the broader themes of              agents of international and global interactions is vital.   in areas such as intercultural communication
diplomacy, security and business. It will demonstrate     Religion, described by Johnston and Sampson as              and cooperation, interfaith dialogue, negotiation,
understanding and evaluation of contemporary              the ‘missing dimension of statecraft’ as it seemed          mediation, problem solving, and policy capability.
journalistic practices, the way our perceptions of the    to be during much of the twentieth century, saw
world and its affairs are constructed and depicted by     a remarkable resurgence in the latter days of the
the news media, and the issue of media objectivity.       cold war and the period following. The spiritual and
  The module also lends itself to a thorough              other often complex roots of that resurgence will be
analysis of the impact of ‘New Media’ on                  explored at some length in the module. Also, the
diplomacy, security, business, and communication.         doctrinal extremism and violent and terrorist activities
                                                          which came to be associated with some religious
Science Technology and International Policy               movements, along with State and international
(20 credits)                                              responses to them, will be subjected to scrutiny and
This module examines the various ways of bridging         assessment.
the gap between scholars and practitioners                   Paradoxically, while the above activities brought
by exploring the place and role of science and            a variety of threats and harm to the international
technology (S&T) in international policy and relations.   system, they have also created opportunities
  Premiums are placed on interaction, innovation,         in both the diplomatic and security spheres. A
insight and initiative. The module examines a range       number of case studies will illustrate how new
of issues and some critical examples currently in         forms of international cooperation and inventive
play and evaluate national and multilateral responses     types and tracks of diplomacy by States and
as well as contributing high quality assessments          non-State actors have emerged. At a conceptual
and recommendations for consideration by decision-        and intellectual level, postulates such as the
makers and opinion-leaders. It demonstrates how           Clash of Civilisations and the various responses
to conduct innovative, policy-relevant research           to it, including the role of the United Nations in
and analysis.                                             promoting the Alliance of Civilisations movement,
                                                          will also be examined.




                                                                                                                                        Dr Richard Harvey, Director of Admissions,
                                                                                                                                        University of East Anglia and Dean London
                                                                                                                                        Campus; Mr Martin Halsall, Chief Operations
                                                                                                                                        Officer, INTO UEA London (back row); Professor
                                                                                                                                        Nabil Ayad, Rector, London Academy of
                                                                                                                                        Diplomacy; Mr Roger McNally, Course Leader MA
                                                                                                                                        International Security and Diplomacy (second row
                                                                                                                                        centre); Miss Angel Fu, Consultant and Interpreter
                                                                                                                                        with a group of 22 Chinese officials who are
                                                                                                                                        attending a training programme in Environmental
                                                                                                                                        Tax Policy and Legislation at the London
                                                                                                                                        Academy of Diplomacy, University of East Anglia.
                                                                                                                                        The group are sponsored by the National
                                                                                                                                        Development and Reform Commission, People’s
                                                                                                                                        Republic of China. August 2011.




                                                                                                                                                                                    17
MA International Communication and Diplomacy




MA International Communication and Diplomacy




 From left to right: Professor Dr Joseph Mifsud, President of the Euro-Mediterranean University (EMUNI) and former Chief of Cabinet to the Foreign Minister of Malta;
 Professor Nabil Ayad, Director, London Academy of Diplomacy; HE Dr Michael Frendo MP, Speaker of the Maltese Parliament and Former Foreign Minister of Malta.



18
London Academy of Diplomacy




This is the only course of its kind offered in the world. The MA                                                      Key course facts
in International Communication and Diplomacy course focuses on                                                        Start dates
applied languages and their relevance to effective communication,                                                     October and January

diplomacy, international liaison, mediation and advocacy.                                                             Course dates
                                                                                                                      2011 – 2012
                                                                                                                      Mon 03 Oct 2011 – Fri 28 Sep 2012
Compulsory modules                                       Other subjects will include the impact of certain            Mon 09 Jan 2012 – Fri 31 Jan 2013
                                                         domestic and global issues, such as the                      2012 – 2013
You will be required to attend the following             environment, defence, nuclear proliferation, trade,          Mon 01 Oct 2012 – Mon 30 Sep 2013
compulsory modules:                                      aid, terrorism, narcotics, ethnic and territorial            Mon 28 Jan 2013 – Fri 31 Jan 2014
                                                         disputes and the issue of human rights, on external          Programme length
International Communication: Concepts and                relations. Furthermore, the module will cover the            1 year or approximately 12 months (full-time)
Strategies (20 credits)                                  areas of decision-making and patterns of influence           2 years or approximately 24 months (part-time)
The process of globalisation, the increasing             in international and regional organisations.                 Academic entry requirements
mobility of individuals and businesses, the growing                                                                   Applicants should possess one of the following:
role of multinational and global corporations            Research Methodology (10 credits)                            •	 a degree from a recognised UK or overseas institution
                                                         Critical thinking is the central intellectual skill          •	 a postgraduate degree or professional qualification in a
have highlighted the interdisciplinary nature of
                                                                                                                         relevant discipline
international communication.                             that LAD seeks to develop in students. You are
                                                                                                                      •	 knowledge and skills at a university degree standard,
  This module offers good grounding in the key           encouraged to demonstrate independent research                  normally obtained through five years’ relevant work
concepts relevant to this field including public         involving critical analysis and evaluation of data              experience.
diplomacy and international broadcasting. It             from a wide range of sources. Understanding
                                                                                                                      Applicants may be exempt from attending certain
focuses on the skills, competencies and strategies       the argument in a text and awareness of bias are             modules (up to 40 credits) if they qualify under either the
required to achieve successful communication in          additional important skills. You need to develop             Accreditation of Prior Learning or Accreditation of Prior
international and global contexts. This combination      your ideas clearly and logically and acquire the             Experiential Learning scheme.

of theory and practice approach is enhanced              necessary skills to meet the academic rigour of              English language requirements
by the opportunity given to you to apply your            preparing, structuring and writing your dissertation.        IELTS 6.5 or equivalent
conceptual knowledge and the skills acquired to          This involves the judicious use of the internet and          In addition to English, students attending this course
a research project corresponding to your field of        other sources as well as an understanding of the             must be fluent in one of the following languages: Arabic,
interest and career aspirations.                         key research methods available.                              Chinese, French, German, Italian, Japanese, Polish,
                                                                                                                      Romanian, or Spanish. Other languages may be included
                                                                                                                      subject to demand.
Diplomacy: Theory and Practice (40 credits)              Dissertation (50 credits)
This module covers the essentials of modern              The Dissertation is the culmination of your                  Tuition fee
                                                         experience on the MA and evidence of the benefit             2011 – 2012
diplomatic needs and practice, the qualities and
                                                                                                                      •	 Home/EU/Accredited Diplomats: £7,560 (full-time)
skills required for the formation of the international   from the programme with its various modules and
                                                                                                                      •	 Home/EU/Accredited Diplomats: £3,780 per year
diplomat, diplomatic practice and the concept            distinctive blend of theory and application. It is a            (part-time)
of policy capability. Areas studied within this          detailed and substantive evidence of a relatively            •	 International students: £11,200 (full-time)
module include diplomatic and consular law and           long process of study and research aided by
                                                                                                                      2012 – 2013
practice, diplomatic missions and the media,             supervision at the various stages.                           •	 Home/EU/Accredited Diplomats: £9,000 (full-time)
diplomatic practice in the information age, foreign                                                                   •	 Home/EU/Accredited Diplomats: £4,500 per year
policy analysis, strategic public diplomacy; and                                                                         (part-time)
                                                                                                                      •	 International students: £11,700 (full-time)
international relations theory.
                                                                                                                      For further information please contact your education
                                                                                                                      agent or email the Manager at the London Academy of
                                                                                                                      Diplomacy at diplomacy@uea.ac.uk




 MA International Communication and Diplomacy
 CoMPulSoRy MoDulES                                      oPTIoNAl MoDulES (you WIll STuDy THREE oPTIoNAl MoDulES FRoM THE lIST BEloW)

 •	 inTernaTional	communicaTion:	concepTs	anD	           •	 inTernaTional	liaison	anD	public	Diplomacy		        •	 religion,	Diplomacy	anD	securiTy	(20	creDiTs)
    sTraTegies	(20	creDiTs)                                 (20	creDiTs)                                        •	 economic	Diplomacy	(20	creDiTs)
 •	 Diplomacy:	Theory	anD	pracTice	(40	creDiTs)          •	 culTural	awareness	(20	creDiTs)                     •	 a	choice	oF	any	oTher	moDule	oFFereD		
 •	 research	meThoDology	(10	creDiTs)                    •	 DiplomaTic	Discourse	                                  by	The	acaDemy	(20	creDiTs)
 •	 DisserTaTion	(50	creDiTs)                            •	 meDia	communicaTion	sTraTegies	(20	creDiTs)




                                                                                                                                                                                  19
MA International Communication and Diplomacy




MA International Communication and Diplomacy




Optional modules

You are to choose three optional modules (60               Cultural Awareness (20 credits)                        Media Communication Strategies (20 credits)
credits); at least two from the following and one          Understanding the culture of the host country          The module deals with the various facets of
from a range of modules offered by the Academy:            and acquiring an appreciation of the cultural          Media Communication Strategies. It identifies
                                                           sensitivity of other nations are essential elements    and critiques the major theoretical approaches
International liaison (20 credits)                         for professionals operating in any cosmopolitan        to the media, and how they relate to the broader
Global communication, international co-operation           environment. The module examines the various           themes of diplomacy, security and business.
and the expansion of NGOs have increased the               theories of culture and intercultural communication,   It demonstrates understanding and evaluation
need for bilingual professionals who can offer more        primarily within the framework of global diplomacy     of contemporary journalistic practices, the way
than linguistic competence in order to facilitate          and business.                                          our perceptions of the world and its affairs are
interactions between people who do not share the                                                                  constructed and depicted by the news media, and
same language, culture and procedural practices.           Diplomatic Discourse (20 credits)                      the issue of media objectivity.
     This module provides a theory-grounded as well        This module focuses on the nature and features           The module also lends itself to a thorough
as a skill-based training in the fast growing field        of diplomatic discourse and the conventions and        analysis of the impact of ‘New Media’ on
of international liaison with a particular focus on        protocols of diplomatic exchanges both verbal          diplomacy, security, business, and communication.
perspectives of bilingual communication in a global        and written.
context. Mediation, advocacy, conflict resolution            It draws on the latest developments in discourse     Religion, Diplomacy and Security (20 credits)
and peace-building are some of the topics where            analysis theories and explores concepts of             Given the increasing role or visibility of religion in
theory is put into practice through simulation and         language and power, international communication,       world affairs, the need to examine and understand
role plays. It covers various aspects of international     bargaining, negotiation and the art of persuasion      its links with and impact on the various strands
liaison ranging from techniques and strategies             and dissuasion in a diplomatic context. It will also   and agents of international and global interactions
of bilingual communication to intervention and             deal with the development of your drafting skills.     is vital. Religion, described by Johnston and
negotiation skills. It also examines the dynamics            The module examines at length the tactful and        Sampson as the ‘missing dimension of statecraft’
at play in bilingual interactions specific to political,   tactical uses of language in international diplomacy   as it seemed to be during much of the twentieth
economic, legal and social settings.                       and the political implications of such linguistic      century, saw a remarkable resurgence in the latter
                                                           choices. Various diplomatic discourses, ranging        days of the cold war and the following period.
                                                           from human rights, to democracy and globalisation      The spiritual and other often complex roots of
                                                           are analysed.                                          that resurgence are explored at some length in the
                                                                                                                  module. Also, the doctrinal extremism and violent
                                                                                                                  and terrorist activities which came to




20
London Academy of Diplomacy




                                                                                                           Far left: Visit to the Foreign and Commonwealth Office,
                                                                                                           June 2008. From left to right: HE Dr Suad Shalabi,
                                                                                                           Assistant Minister and Director of the Cairo Diplomatic
                                                                                                           Institute, Egyptian Ministry for Foreign Affairs; (centre)
                                                                                                           Ambassador Mustafa Al Remaly (to her left) and
                                                                                                           Programme Organiser, Professor Nabil Ayad, (to her
                                                                                                           right) with the group of 22 Egyptian diplomats who
                                                                                                           attended a training programme on the Dynamics of
                                                                                                           Diplomacy.


                                                                                                           left: The 5th World Public Relations Conference and
                                                                                                           Festival. Members of the panel on Repairing damage –
                                                                                                           the Role of PR in Public Diplomacy. From left to right:
                                                                                                           Mr Peter Walker FCIPR, Executive Chairman, Pielle
                                                                                                           Consulting Group; Mr Lou Capozzi, Chairman, Emeritus
                                                                                                           Publicis PR and Corporate Communications Group,
                                                                                                           Chairman ICCO; and Professor Nabil Ayad.
                                                                                                           The event was organised by the Chartered Institute of
                                                                                                           Public Relations to celebrate the 60th anniversary of the
                                                                                                           CIPR Public Relations Centre. Professor Ayad gave a
                                                                                                           presentation on Public Diplomacy: Image Protection and
                                                                                                           Reputation Management – Universal Values versus
                                                                                                           National Interest.




be associated with some religious movements,          Economic Diplomacy (20 credits)
along with State and international responses to       This module addresses the developments in
them, are subjected to scrutiny and assessment.       economic diplomacy, which is increasingly linked
  Paradoxically, while the above activities brought   to international business. This type of diplomacy,
a variety of threats and harm to the international    also referred to as economic diplomacy, aims to
system, they have also created opportunities          increase total welfare among others by stimulating
in both the diplomatic and security spheres. A        free trade and a favourable investment climate
number of case studies illustrate how new forms       inside and outside countries’ borders. Towards
of international cooperation and inventive types      the end of the last century, countries’ role in
and tracks of diplomacy by States and non-State       international relations was challenged by the rise
actors have emerged in response. At a conceptual      of multinational companies. Furthermore, due
and intellectual level, a postulate such as the       to the emergence of new economic powers,
Clash of Civilisations and the various responses      governments play an increasingly important role
to it, including the role of the United Nations in    in the development of the national economies
promoting the Alliance of Civilisations movement,     and the world economy, for example by providing
are also examined.                                    governmental support to open markets abroad,
  The data and insights provided, critiqued, and      both developments leading to an increase in
communicated are designed to equip you with           economic diplomacy. The module will also
knowledge, perspectives and methods aimed             focus on economic diplomacy and its impact
at enhancing your critical awareness and skills       on international business e.g. with regard to
in areas such as intercultural communication          companies participating in trade missions and the
and cooperation, interfaith dialogue, negotiation,    way they incorporate export and FDI policies into
mediation, problem solving, and policy capability.    their international growth strategies.




                                                                                                                                                                 21
London Academy of Diplomacy brochure - Intelligent Partners
London Academy of Diplomacy brochure - Intelligent Partners
London Academy of Diplomacy brochure - Intelligent Partners
London Academy of Diplomacy brochure - Intelligent Partners
London Academy of Diplomacy brochure - Intelligent Partners
London Academy of Diplomacy brochure - Intelligent Partners
London Academy of Diplomacy brochure - Intelligent Partners

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London Academy of Diplomacy brochure - Intelligent Partners

  • 1. Welcome Masters and Research degrees in Diplomacy, Security, Business and Communication Prepare for an international career in the heart of London g INTO UEA LONDON 1
  • 2. Why study Diplomacy at the London Academy of Diplomacy? • Masters courses designed to prepare The London Academy of Diplomacy at UEA you for an international career. London has developed a number of courses to • Offering a unique blend of academic meet the needs of decision-makers, members of studies and professional training. the London Diplomatic Corps, staff of multinational corporations, non-governmental • Highly experienced staff who have organisations, the media and graduates aspiring trained diplomats, government for an international career. officials and staff of international and regional organisations for over Masters degrees, Postgraduate Diploma and 30 years. Postgraduate Certificate qualifications are available at the London Academy of Diplomacy • Learn from leading professionals in the following subject areas: and experienced diplomats with a series of guest lectures and International Diplomacy simulation exercises. • Gain membership of the Royal International Business and Diplomacy Institute of International Affairs, International Security and Diplomacy Chatham House. International Communication and Diplomacy • Develop your professional network through exchange programmes and visits to international organisations The University of East Anglia has enjoyed in the UK and Europe. considerable success in recent years in independent institutional audits, teaching quality • Study in London: a global capital assessments and subject reviews made by the for diplomacy, politics, business UK Quality Assurance Agency. The latest audit and media. in March 2009 gave the University the highest possible outcome. The London Academy of Diplomacy courses are validated and awarded by the University and all courses at UEA London operate within the same quality assurance framework as those at the main UEA campus in Norwich. 2
  • 3. Welcome I am delighted to endorse the London Academy of Contents Diplomacy in UEA London. Professor Ayad and his team bring a wealth of expertise and experience to Diplomatic Introduction to the Diplomacy programmes 04 Education and I hope you find time to read about their MA International Diplomacy 06 courses, reputation and quality in this brochure. Given MA International Business current events and dramatic shifts in international power, and Diplomacy 10 few people can doubt the importance of effective and timely diplomacy. As a MA International Security historian, I commend its study in all its forms. and Diplomacy 14 The study of practical diplomacy is a natural one for the University of East Anglia. MA International Communication We have a track record of high-quality research and education in diplomatic history, and Diplomacy 18 politics, international relations, language, linguistics and communication studies. Additionally, the University has a much envied reputation in key areas that are Research degrees (MPhil and PhD) 22 recasting the diplomatic nexus, including environmental science, bio-science and University preparation courses international development. for international students 23 The venue for the new courses is UEA London, our state-of-the-art campus on Location and facilities 24 Middlesex Street, a few minutes’ walk from Liverpool Street station. It is highly International Symposia 26 convenient for attendees from diplomatic missions and corporations. It is also set in an area of fascinating cultural history; illustrating the breadth and depth of London’s Members of the Advisory Board 26 role as a destination for international visitors and settlers from all over the world. I Staff and contributors 27 encourage you to visit UEA London to find out more about the international education we provide. Professor Edward Acton Vice Chancellor, University of East Anglia Welcome to the London Academy of Diplomacy at UEA London, the University of East Anglia’s London campus. We have developed a number of Masters courses, which feature an integration of theory and practice in the field of diplomatic studies in the UK and beyond. Your career development will profit from a wide range of activities, as well as connections and relations with many reputable institutions and organisations through direct contacts, visits and exchange programmes. Our staff have an extensive experience in running Masters degrees in Diplomacy. In the past, we have also delivered customised training programmes for groups of diplomats and officials. These groups were sponsored either by the Foreign and Commonwealth Office, the British Council or by their own governments. Many of our alumni occupy senior positions in their countries as Ministers and Ambassadors. Others are working as members of staff for international and regional organisations such as the UN, NATO, the EU, the League of Arab States, as well as the media, multinational corporations and defence and security organisations. A number of our graduates have pursued academic careers as lecturers and researchers at various universities. We invite you to come and visit us so that we can introduce you to our unique programmes and our state-of-the-art facilities in the heart of London. Professor Nabil Ayad Director, London Academy of Diplomacy 3
  • 4. Introduction to the Diplomacy Programme Introduction to the Diplomacy programmes Diplomacy in the 21st Century Course structure Assessment Recent advances in communications technology – The Diplomacy courses have been designed You will be assessed on coursework, oral particularly the Internet, direct broadcast satellites to address the growing global market needs in presentation and written examination. You will and telecommunications – have mutated the world the areas of diplomacy, international business, also be required to submit a dissertation of about in which traditional diplomacy was conceived international security and international bilingual 12,000 words on an approved topic. and developed. While globalisation provides the communication. The development of appropriate ethos and the context, it is the tragic events of understanding and acquisition of relevant skills in Teaching staff 9/11, the subsequent fighting in Afghanistan and these areas have become essential for the effective Iraq, the recent changes in the Middle East and management of international interaction at public Students on the diplomacy degree programmes North Africa, as well as the proliferation of violent and private levels alike. will benefit from the experience and expertise non-state actors, which together have prompted The courses are a blend of academic studies of Professor Nabil Ayad, Director of the London the vital need to identify a new form of diplomacy. and professional training, providing you with the Academy of Diplomacy, and a team of academics, opportunity to choose from a range of modules to experts and professionals with a proven track Masters in Diplomacy broaden your knowledge in the respective fields of record in running courses and training programmes study and enhance your career advancement and for members of the London Diplomatic Corps, staff The London Academy of Diplomacy at UEA overall employability. They are organised around of overseas Ministries for Foreign Affairs and other London has developed a number of courses to a combination of compulsory modules, which government departments, staff of multinational meet the needs of decision-makers, members provide subject-specific and research skills and corporations, as well as graduates aspiring to an of the London Diplomatic Corps, staff of options, reflecting the chosen fields of specialism. international and academic career. multinational corporations, non-governmental The courses distinguish themselves by responding organisations, the media and graduates aspiring to the professional learning needs of governments, for an international career. organisations, multinational corporations and The courses will lead to the award of one of the educational research institutions. following Masters Degrees: The courses offer opportunities for you • MA International Diplomacy to enhance and broaden your knowledge, • MA International Business and Diplomacy understanding and transferable skills in your • MA International Security and Diplomacy area of study. They enable you to develop the • MA International Communication and Diplomacy capacity to use critical, analytical and conceptual approaches in dealing with complex issues in a Postgraduate diplomas and certificates and short rapidly changing international environment. courses or executive programmes are also available. “The job description for Britain’s ambassadors is to be rewritten to include tough targets for trade promotion and a requirement for the country’s top diplomats to tour the UK’s regions to showcase commercial opportunities abroad” The Financial Times From left to right: HE Mr Alexander Piletsky, Ambassador of Belize to Austria and Permanent Representative to UNIDO; HE Dr Benita Ferrero-Waldner, President of Euro Américan Foundation and former EU External Relations Commissioner and Foreign Minister of Austria; and Professor Nabil Ayad, Director, London Academy of Diplomacy. 4
  • 5. London Academy of Diplomacy A group of ARAMCO sponsored students who attended a diplomacy week at the London Academy of Diplomacy as part of the summer course which was organised by the University of East Anglia. (Centre) H E Dr. Michael Frendo, Speaker of the Maltese Parliament and former Foreign Minister of Malta who gave a lecture on: Governments and Multinationals: The Role of Governments and Diplomatic Missions in Promoting Business and Trade, (to his left) Professor Nabil Ayad, Director, London Academy of Diplomacy, (to his right) Ms Alexandra Cole, summer course Director. July 2011 Students on the course go on a one week educational European field trip, organised in conjunction with Nyenrode Business University in The Netherlands. Students visit international and regional organisations such as NATO, EU, International Court of Justice and International Criminal Court. An interesting part of the course is that we have an opportunity to go to Europe to learn about EU policy and also visit The Hague. These are all good lessons for us to learn about global issues. A lot of experts have also come to speak to us – many who have served for more than 20 years in diplomacy. Rejoice Lukumba PRess secRetaRy, Zambian HigH commission ma inteRnationaL business and diPLomacy Staff and a group of candidates on the Masters Degrees in International Diplomacy and International Business and Diplomacy during an educational tour in Brussels, April 2011. 5
  • 6. MA International Diplomacy MA International Diplomacy Educational European visit. Students and staff at Nyenrode Business University, LAD partner institution in delivery the MA course in International Business and Diplomacy. From left to right: Roger McNally, Module Leader, Media Communication Strategies; Myzejen Myftari, Albania; Tesfaye Anteneh, Counsellor, Ethiopian Embassy; Moses Shale, Consular Clerk, South African High Commission 6
  • 7. London Academy of Diplomacy The MA in International Diplomacy covers a range of pertinent Key course facts issues such as protocol, negotiation, and decision-making, as well Start dates as the impact of the revolution in ICT and its implications for October and January Course dates public diplomacy. 2011 – 2012 Mon 03 Oct 2011 – Fri 28 Sep 2012 Mon 09 Jan 2012 – Fri 31 Jan 2013 Compulsory modules Dissertation (50 credits) The Dissertation is the culmination of your 2012 – 2013 You will be required to attend the following experience on the MA and evidence of the benefit Mon 01 Oct 2012 – Mon 30 Sep 2013 from the programme with its various modules and Mon 28 Jan 2013 – Fri 31 Jan 2014 compulsory modules: distinctive blend of theory and application. It is a Programme length Diplomacy: Theory and Practice (40 credits) detailed and substantive evidence of a relatively 1 year or approximately 12 months (full-time) 2 years or approximately 24 months (part-time) This module covers the essentials of modern long process of study and research aided by diplomatic needs and practice, the qualities and supervision at various stages. Academic entry requirements Applicants should possess one of the following: skills required for the formation of the International • a degree from a recognised UK or overseas institution Diplomat and the concept of policy capability. Optional modules • a postgraduate degree or professional qualification in a Areas studied within this module include diplomatic relevant discipline and consular law and practice, diplomatic You will choose four optional modules (80 credits) • knowledge and skills at a university degree standard, missions and the media, diplomatic practice in the from the following: normally obtained through five years’ relevant work experience. information age, foreign policy analysis, strategic public diplomacy, and international relations theory. Management (20 credits) Applicants may be exempt from attending certain Other subjects will include the impact of certain This module deals with the skills of management modules (up to 40 credits) if they qualify under either the of government and corporate institutions. It offers Accreditation of Prior Learning or Accreditation of Prior domestic and global issues, such as the environment, Experiential Learning scheme. defence, nuclear proliferation, trade, aid, terrorism, a new insight into the subject by focusing on the narcotics, ethnic and territorial disputes and the issue requirements of an increasingly multi-national and English language requirements multi-cultural work force. IELTS 6.5 or equivalent of human rights, on external relations. Furthermore, the module will cover the areas The application of information technology within Tuition fee of decision-making and patterns of influence in diplomatic missions, government departments 2011 – 2012 and businesses with design, selection and • Home/EU/Accredited Diplomats: £7,560 (full-time) international and regional organisations. • Home/EU/Accredited Diplomats: £3,780 per year implementation are part of the syllabus. This (part-time) Research Methodology (10 credits) forward-looking module will encourage debate • International students: £11,200 (full-time) Critical thinking is the central intellectual skill about issues of e-government, e-commerce and 2012 – 2013 that LAD seeks to develop in students. You are the security of information. • Home/EU/Accredited Diplomats: £9,000 (full-time) encouraged to demonstrate independent research • Home/EU/Accredited Diplomats: £4,500 per year involving critical analysis and evaluation of data Cultural Awareness (20 credits) (part-time) from a wide range of sources. Understanding Understanding the culture of the host country • International students: £11,700 (full-time) the argument in a text and awareness of bias and acquiring an appreciation of the cultural For further information please contact your education are additional important skills. You need to sensitivity of other nations are essential elements agent or email the Manager at the London Academy of develop your ideas clearly and logically and for professionals operating in any cosmopolitan Diplomacy at diplomacy@uea.ac.uk acquire the necessary skills to meet the academic environment. The module examines the various rigour of preparing, structuring and writing your theories of culture and intercultural communication, dissertation. This involves judicious use of sources primarily within the framework of global diplomacy as well as an understanding of the key research and business. methods available. MA International Diplomacy CoMPulSoRy MoDulES oPTIoNAl MoDulES (you WIll STuDy FouR oPTIoNAl MoDulES FRoM THE lIST BEloW) • Diplomacy: Theory anD pracTice (40 creDiTs) • managemenT (20 creDiTs) • inTernaTional proTocol anD eTiqueTTe • research meThoDology (10 creDiTs) • culTural awareness (20 creDiTs) (20 creDiTs) • DisserTaTion (50 creDiTs) • public inTernaTional law (20 creDiTs) • science Technology anD inTernaTional • Foreign policy FormulaTion anD assessmenT (20 creDiTs) policy (20 creDiTs) • meDia communicaTion sTraTegies (20 creDiTs) • european inTernaTional markeT/policy (20 creDiTs) • a choice oF any oTher moDule oFFereD by The acaDemy (20 creDiTs) 7
  • 8. MA International Diplomacy MA International Diplomacy continued Public International law (20 credits) Media Communication Strategies (20 credits) Science Technology and International This module examines major areas of International This module deals with the various facets of media Policy (20 credits) Law and Diplomacy, such as diplomatic privileges communication strategies. It identifies and critiques This module examines the various ways of bridging and immunities, environmental law, international the major theoretical approaches to the media, the gap between scholars and practitioners conventions and treaties and Institutions of and how they relate to the broader themes of by exploring the place and role of science and International Diplomacy. More particularly it looks at diplomacy, security and business. It demonstrates technology (S&T) in international policy and the following areas: understanding and evaluation of contemporary relations. The learning model is active: participatory, • sovereignty journalistic practices, the way our perceptions peer discursive and analytical. The format is • recognition in general, both de jure and de facto of the world and its affairs are constructed and Socratic, examining critically some of the key recognition; legal effects of recognition; depicted by the news media, and the issue of issues and questions analysts, researchers and recognition of insurgency; and belligerency and media objectivity. diplomats. Premiums are placed on interaction, non-recognition This module also lends itself to a thorough innovation, insight and initiative. The module • the principles of State responsibility: Nature and analysis of the impact of ‘New Media’ on examines a range of issues and some critical kinds of State responsibility; responsibility for diplomacy, security, business, and communication. examples currently in play and evaluate national breach of treaty; contractual obligations; and multilateral responses as well as contributing expropriation of property; responsibility for International Protocol and Etiquette high quality assessments and recommendations international acquisitions and claims (20 credits) for consideration by decision-makers and • the State and the Individual: Nationality; rights Whether arranging a state visit, preparing a opinion-leaders. It demonstrates how to conduct and duties of States with regard to aliens; conference, or hosting an international event, innovative, policy-relevant research and analysis. extradition, rendition and asylum; human rights the impressions left with visitors are vital to nation and fundamental freedoms branding and reputation management. In an European International Market/Policy • war, armed conflicts and other hostile relations increasingly globalised world, international protocol (20 credits) • the procedures for seeking remedies in the and etiquette have become key factors in state This module covers the emergence of trading event of any breach of the principles of public management, diplomatic practice and the conduct and the way international operating firms are international law. of business and international relations. responding to these new developments and The module covers: the evolution of protocol opportunities. This module focuses on how the Foreign Policy Formulation and Assessment and etiquette; the application of the rules of developments within the EU impact the business (20 credits) protocol in correspondence, dress codes, community and where relevant translates them This module will examine the various aspects entertaining and staging international events into corporate strategies. Furthermore, the module of the dynamics of foreign policy. It explores its whether in politics, business, or sports; the various will consider international factors that affect the various actors and factors in a rapidly changing ceremonials pertaining to flags and to the business environment, including competition and international environment, in an attempt to organisation of State, working and private visits anti-trust issues. It elaborates on the basics of reconcile the pursuit of national interest with by Heads of State and Government, as well as by competition and anti-trust matters and deepens the requirements of the respect of international senior government officials. your knowledge on all major issues that play a values and rules of engagement in an increasingly The business community has also developed key-role in this particular field of international interdependent world. a code of interaction which requires specific skills business. During this module the latest information provided by this module. and developments regarding the future of deal making in the EU will be discussed. The module also examines the international role of the European External Action Service (EEAS). 8
  • 9. London Academy of Diplomacy That is a wonderful course that gives a lot of new opportunities: both to enlarge your knowledge in international politics and economics and to meet new interesting colleagues from all over the world. Colleagues that share the same aim for self- improvement and further self-development. Great thanks to the London Academy of Diplomacy! dessisLava ivanova-koZLeva FiRst secRetaRy, buLgaRian embassy, London ma in inteRnationaL business and diPLomacy The UEA London launch, April 2011. From left to right: Dr Richard Harvey, Director of Admissions and Dean of UEA London; Mr Ali Akbarov, HE Mr Otabek Akbarov, Ambassador of the Republic of Uzbekistan; Professor Nabil Ayad, Director, The London Academy of Diplomacy and Mr Andrew Colin, Chairman of INTO. 9
  • 10. MA International Business and Diplomacy MA International Business and Diplomacy At the UEA London launch, April 2011. From left to right: HE Mr George Liswaniso, High Commissioner for Namibia to the Court of St James’s; Professor Nabil Ayad, Director, London Academy of Diplomacy; Professor Edward Acton, Vice Chancellor, University of East Anglia and HE Ms Ana Maria Carrera, Embassy of Angola to the Court of St James’s. 10
  • 11. London Academy of Diplomacy The MA in International Business and Diplomacy which addresses Key course facts the needs of both the public and private sectors and explores the Start dates best practices in promoting business, trade and investment. October and January Course dates 2011 – 2012 Compulsory modules emerging markets and other markets, e.g. those of Mon 03 Oct 2011 – Fri 28 Sep 2012 mature economic powers such as the United Mon 09 Jan 2012 – Fri 31 Jan 2013 You will be required to attend the following States, the European Union and Japan which are witnessing increased competition from emerging 2012 – 2013 compulsory modules: Mon 01 Oct 2012 – Mon 30 Sep 2013 markets including the so-called BRIC countries. Mon 28 Jan 2013 – Fri 31 Jan 2014 Dynamics of International Business (20 credits) Diplomacy: Theory and Practice (40 credits) Programme length This module aims to introduce you to the 1 year or approximately 12 months (full-time) international perspective of business by providing This module covers the essentials of modern 2 years or approximately 24 months (part-time) you with knowledge, skills and business tools that diplomatic needs and practice, the qualities and skills required for the formation of the international Academic entry requirements are fine-tuned for operating in an international Applicants should possess one of the following: environment. The Diplomacy module will deal diplomat, diplomatic practice and the concept • a degree from a recognised UK or overseas institution with the dynamics and conduct of international of policy capability. Areas studied within this • a postgraduate degree or professional qualification in a relations and the role of diplomatic missions and module include diplomatic and consular law and relevant discipline governments in promoting business and trade. practice, diplomatic missions and the media, • knowledge and skills at a university degree standard, diplomatic practice in the information age, foreign normally obtained through five years’ relevant work This module examines the different aspects of experience. and views on the process of globalisation in general policy analysis, strategic public diplomacy; and and puts emphasis on future developments. It international relations theory. Applicants may be exempt from attending certain Other subjects will include the impact of modules (up to 40 credits) if they qualify under either the will teach you to look from different angles at the Accreditation of Prior Learning or Accreditation of Prior process of globalisation. This module will also focus certain domestic and global issues, such as the Experiential Learning scheme. on the dynamics of the international environment, environment, defence, nuclear proliferation, trade, English language requirements especially the emerging markets including the aid, terrorism, narcotics, ethnic and territorial IELTS 6.5 or equivalent BRIC-countries. It also provides you with tools disputes and the issue of human rights, on external relations. Tuition fee to translate developments in the international 2011 – 2012 environment into your daily practice as a manager Furthermore, the module will cover the areas • Home/EU/Accredited Diplomats: £7,560 (full-time) or entrepreneur. It also deals with trends and of decision-making and patterns of influence in • Home/EU/Accredited Diplomats: £3,780 per year developments in trade and direct investments; international and regional organisations. (part-time) the monetary world referring to exchange rates, • International students: £11,200 (full-time) exchange rate systems, the role of the International Research Methodology (10 credits) 2012 – 2013 Monetary Fund and the balance of payments; and Critical thinking is the central intellectual skill • Home/EU/Accredited Diplomats: £9,000 (full-time) the financial world referring to developments in that LAD seeks to develop in students. You are • Home/EU/Accredited Diplomats: £4,500 per year encouraged to demonstrate independent research (part-time) the financial markets and to financial instruments. • International students: £11,700 (full-time) Emphasis will be given to the process of integration involving critical analysis and evaluation of data with regard to international trade and FDI’s. This from a wide range of sources. Understanding For further information please contact your education part of the course deals extensively with the issue the argument in a text and awareness of bias are agent or email the Manager at the London Academy of of globalisation versus regionalism and the present additional important skills. You need to develop Diplomacy at diplomacy@uea.ac.uk interrelationship between countries and trade. your ideas clearly and logically and acquire the The module also focuses on developments in necessary skills to meet the academic rigour of the international environment and discusses from preparing, structuring and writing your dissertation. a managerial perspective which way they could This involves the judicious use of the internet and affect strategic choices. It will elaborate on the shift other sources as well as an understanding of the of balance of power and competitiveness between key research methods available. MA International Business and Diplomacy CoMPulSoRy MoDulES oPTIoNAl MoDulES (you WIll STuDy THREE oPTIoNAl MoDulES FRoM THE lIST BEloW) • Dynamics oF inTernaTional business (20 creDiTs) • european inTernaTional markeT/policy • economic global governance (20 creDiTs) • Diplomacy: Theory anD pracTice (40 creDiTs) (20 creDiTs) • meDia communicaTion sTraTegies (20 creDiTs) • research meThoDology (10 creDiTs) • managemenT (20 creDiTs) • science Technology anD inTernaTional policy (20 creDiTs) • DisserTaTion (50 creDiTs) • culTural awareness (20 creDiTs) • a choice oF any oTher moDule oFFereD • economic Diplomacy (20 creDiTs) by The acaDemy (20 creDiTs) 11
  • 12. MA International Business and Diplomacy MA International Business and Diplomacy continued Dissertation (50 credits) Management (20 credits) Economic Diplomacy (20 credits) The Dissertation is the culmination of your This module deals with the skills of management of This module addresses the developments in experience on the MA and evidence of the benefit government and corporate institutions. It will offer economic diplomacy which is increasingly linked from the programme with its various modules and a new insight into the subject by focusing on the to international business. This type of diplomacy, distinctive blend of theory and application. It requirements of an increasingly multi-national and also referred to as economic diplomacy, aims to is a detailed and substantive evidence of a relatively multi-cultural work force. increase total welfare among others by stimulating long process of study and research aided by In the specific area of Diplomacy, participants free trade and a favourable investment climate supervision at various stages. will be given the tools to comprehend, appreciate inside and outside a country’s borders. Towards and carry out such tasks as starting a new the end of the last century, countries’ role in Optional modules embassy: legal, administrative and documentary international relations was challenged by the rise procedures; solving problems of integrating of multinational companies. Furthermore, due You are to choose three optional modules into, and establishing and maintaining effective to the emergence of new economic powers, (60 credits) from the following: relationships with the diplomatic community; and governments play an increasingly important role managing relations between home-based staff and in the development of the national economies and European International Market/Policy locally-recruited staff. the world economy. For example, by providing (20 credits) The module highlights the application of governmental support to open markets abroad, This module deals with the emergence of trading information technology within diplomatic missions, leads to an increase in economic diplomacy. and the way international operating firms are government departments and businesses with responding to these new developments and design, selection and implementation as part of Economic Global Governance (20 credits) opportunities. This module also deals with topics the syllabus. This forward-looking module will The purpose of the module is to assess the extent such as the further enlargement of the European encourage debate about issues of e-government, of the validity of the economic factor in international Union (EU) and its impact on the internal market. e-commerce and the security of information. affairs and gain an understanding of the It will focus on how the developments within the EU development and dynamics of the global economy impact the business community and where relevant Cultural Awareness (20 credits) and its global governance. Specifically it is directed translate them into corporate strategies. Understanding the culture of the host country at what is global governance – how it works and Furthermore, the module will deal with the and acquiring an appreciation of the cultural what are the issues and challenges. fact that the business environment is strongly sensitivity of other nations are essential assets The world’s financial and economic system affected by international forces not in the least by for professionals operating in any cosmopolitan is increasingly complex and reflects substantial competition and anti-trust issues. It elaborates on environment. The module examines the various and growing interdependence. Public policy and the basics of competition and anti-trust matters theories of culture and intercultural communication, corporate actions must reflect an understanding of and deepens your knowledge on all major issues primarily within the framework of global diplomacy this system. that play a key role in this particular field of and business. international business. During this module the latest information and developments regarding the future of deal-making in the EU will be discussed. The module will also examine the international role of the European External Action Service (EEAS). Professor Edward Acton, Vice-Chancellor of the University of East Anglia addressing guests and members of staff at the UEA London launch reception 12
  • 13. London Academy of Diplomacy The IMF, the BIS and the Basel Accords, the FSB and the G20 must all be understood in terms of their respective contributions to global economic governance. Bank rates, SDRs, determinants of exchange rates, liquidity and solvency, minimum reserves, and leverage are parts of the bigger picture. The interweaving of public and private, international and national, demand of practitioners not only an ability to understand, but also influence is addressed Media Communication Strategies (20 credits) The module deals with the various facets of Media Communication Strategies. It identifies and critiques the major theoretical approaches to the media, and how they relate to the broader themes of diplomacy, security and business. It demonstrates understanding and evaluation of contemporary journalistic practices, the way our perceptions of the world and its affairs are constructed and depicted by the news media, and the issue of media objectivity. The module also lends itself to a thorough analysis of the impact of ‘New Media’ on diplomacy, security, business, and communication. Science Technology and International Policy (20 credits) This module will examine the various ways of bridging the gap between scholars and practitioners by exploring the place and role of science and technology (S&T) in international policy and relations. Premiums are placed on interaction, innovation, insight and initiative. The module examines a range of issues and some critical examples currently in play and evaluate national and multilateral responses as well as contributing high quality assessments and recommendations for consideration by decision- makers and opinion-leaders. It demonstrates how to conduct innovative, policy-relevant research and analysis. 13
  • 14. MA International Security and Diplomacy MA International Security and Diplomacy LAD staff conducting a simulation exercise on Nuclear Diplomacy- Prospects and Challenge which was led by Dr Sameh Aboul-Enein, Minister Plenipotentiary, Deputy Chief of Mission, Egyptian Embassy. On his right are: Professor Daryl Copeland, Senior Adviser, Strategic Planning and Policy, Foreign Affairs Canada; Professor Nabil Ayad, Director, London Academy of Diplomacy. On his left are: Brian Hurn, Module Leader, Research Methodology and Dr Riad Nourallah, Director of Research. At the UEA London launch, April 2011. From left to right: Ms J Joria, Press Office, US Embassy in London; Professor Nabil Ayad, Director, London Academy of Diplomacy and Ms Susan Wedlake, Cultural Affairs Office, US Embassy in London 14
  • 15. London Academy of Diplomacy The MA in International Security and Diplomacy which deals with the Key course facts emerging trends in international security and their impact on global peace Start dates Start dates and the dilemmas of reconciling universal values such as humanitarian October and January September and January intervention and the responsibility to protect with national interests. Course dates 2011 – 2012 Mon 03 Oct 2011 – Fri 28 Sep 2012 Compulsory modules Finally policy recommendations, policy lessons, Mon 09 Jan 2012 – Fri 31 Jan 2013 and implementation issues that policy makers 2012 – 2013 You will be required to attend the following and diplomats in both developed and developing Mon 01 Oct 2012 – Mon 30 Sep 2013 compulsory modules: worlds have to consider within the context of a Mon 28 Jan 2013 – Fri 31 Jan 2014 transitional and changing global structure are Programme length International Security (20 credits) considered and debated. 1 year or approximately 12 months (full-time) National and International Security issues and 2 years or approximately 24 months (part-time) problems are important for one very good reason Diplomacy: Theory and Practice (40 credits) Academic entry requirements above all others: their human consequences are This module covers the essentials of modern Applicants should possess one of the following: immense. In addition, national and international diplomatic needs and practice, the qualities and • a degree from a recognised UK or overseas institution skills required for the formation of the international • a postgraduate degree or professional qualification in a security issues will be momentous policy and relevant discipline diplomatic issues for the foreseeable future. diplomat, diplomatic practice and the concept • knowledge and skills at a university degree standard, The module considers the relationship between of policy capability. Areas studied within this normally obtained through five years’ relevant work strategic and security studies, international political module include diplomatic and consular law and experience. economy, international relations and diplomacy, practice, diplomatic missions and the media, Applicants may be exempt from attending certain and considers the full range of factors and actors diplomatic practice in the information age, foreign modules (up to 40 credits) if they qualify under either the that can affect the prospects for security. It takes a policy analysis, strategic public diplomacy, and Accreditation of Prior Learning or Accreditation of Prior systematic and in-depth examination of the concept international relations theory. Experiential Learning scheme. of security, the implications of the security dilemma, Other subjects include the impact of certain English language requirements and the three differing kinds of security problems in domestic and global issues, such as the IELTS 6.5 or equivalent temporal terms, distinguishing between the sets of environment, defence, nuclear proliferation, trade, Tuition fee problems: continuing, changing and emerging. aid, terrorism, narcotics, ethnic and territorial 2011 – 2012 The central issue of the security agenda, disputes and the issue of human rights, on external • Home/EU/Accredited Diplomats: £7,560 (full-time) relations. Furthermore, the module will cover the • Home/EU/Accredited Diplomats: £3,780 per year the problem of violent conflict and attempts to (part-time) understand the military and now military factors areas of decision-making and patterns of influence in • International students: £11,200 (full-time) can contribute to the causes of violent conflicts international and regional organisations. 2012 – 2013 is examined as are all the issues associated with • Home/EU/Accredited Diplomats: £9,000 (full-time) the conduct of violent conflicts. War termination Research Methodology (10 credits) • Home/EU/Accredited Diplomats: £4,500 per year and the critical issues and challenges of conflict Critical thinking is the central intellectual skill (part-time) avoidance, and control involving efforts at the that LAD seeks to develop in students. You are • International students: £11,700 (full-time) conflict settlement, management, resolution and encouraged to demonstrate independent research involving critical analysis and evaluation of data For further information please contact your education peacemaking are considered, and evaluated. agent or email the Manager at the London Academy of The syllabus distinguishes between military and from a wide range of sources. Understanding the Diplomacy at diplomacy@uea.ac.uk non-military challenges to security problems on the argument in a text and awareness of bias are one hand and interstate, intrastate and transnational additional important skills. You need to develop on the other – bearing in mind many security your ideas clearly and logically and acquire problems overlap the categories that are considered. the necessary skills to meet the academic rigour of preparing, structuring and writing your dissertation. This involves judicious use of sources as well as an understanding of the key research methods available. MA International Security and Diplomacy CoMPulSoRy MoDulES oPTIoNAl MoDulES (you WIll STuDy THREE oPTIoNAl MoDulES FRoM THE lIST BEloW) • inTernaTional securiTy (20 creDiTs) • inTelligence sTuDies (20 creDiTs) • meDia communicaTion sTraTegies (20 creDiTs) • Diplomacy: Theory anD pracTice (40 creDiTs) • culTural awareness (20 creDiTs) • science Technology anD inTernaTional policy (20 creDiTs) • research meThoDology (10 creDiTs) • public inTernaTional law (20 creDiTs) • religion, Diplomacy anD securiTy (20 creDiTs) • DisserTaTion (50 creDiTs) • sTraTegic DeFence Diplomacy (20 creDiTs) • a choice oF any oTher moDule oFFereD by The acaDemy (20 creDiTs) 15
  • 16. MA International Security and Diplomacy MA International Security and Diplomacy continued Dissertation (50 credits) Cultural Awareness (20 credits) Strategic Defence Diplomacy (20 credits) The Dissertation is the culmination of your Understanding the culture of the host country In the transformed international security experience on the MA and evidence of the benefit and acquiring an appreciation of the cultural environment of the 21st century, it is no longer from the programme with its various modules and sensitivity of other nations are essential elements primarily about armies and states, but also distinctive blend of theory and application. It is a for professionals operating in any cosmopolitan about dealing with irregular forces and a new detailed and substantive evidence of a relatively environment. The module examines the various constellation of asymmetrical threats as a result long process of study and research aided by theories of culture and intercultural communication, of the declining credibility of deterrence and the supervision at the various stages. primarily within the framework of global diplomacy limits of coercive diplomacy. and business. The module design is framed around the post- Optional modules Cold War strategic requirements that have Public International law (20 credits) confronted the role of the armed forces. In addition You are to choose three optional modules (60 This module examines major areas of International to defending their home nation and national credits); at least two from the following and one Law and Diplomacy such as diplomatic privileges interests, armed forces are increasingly being from a range of modules offered by the Academy: and immunities, environmental law, international regarded and used as a tool which could contribute conventions and treaties and Institutions of to conflict prevention and containment. The concept Intelligence Studies (20 credits) International Diplomacy. More particularly it looks at of defence diplomacy has thus emerged to illustrate Understanding the nature of intelligence is essential the following areas: the growing centrality of conflict prevention and for a rounded view of the policy and operational • sovereignty peacetime diplomacy as defence priorities. options available to governments. In this module, • recognition in general, both de jure and de facto Defence diplomacy encompasses several you will study the nature of intelligence and its role in recognition; legal effects of recognition; recognition issues which pose a challenge to the traditional policy formulation; its advantages and shortcomings of insurgency and belligerency non-recognition understanding and modus operandi of national and how different systems of government, historical • the principles of State responsibility: Nature and armed forces. It raises questions regarding the context, the changing nature of societies and kinds of State responsibility; responsibility for role of the military in peacetime operations; how technological change will affect intelligence. breach of treaty; contractual obligations; soldiers should interact with a foreign culture The syllabus addresses how intelligence is expropriation of property; responsibility for to win ‘hearts and minds’ and not merely to obtained and the different forms of intelligence; international acquisitions and claims establish security cordons; how strategic and how intelligence has evolved; and how it continues • the State and the Individual: Nationality; rights and operational military concerns are impacted by the to adapt to changing needs and requirements. It duties of States with regard to aliens; extradition, role of private contractors; and how the armed examines the expectations placed on intelligence rendition and asylum; human rights and forces and security organisations can be used to and the extent to which these are realistic. fundamental freedoms build confidence measures as opposed to being The module examines: the advantages and • war, armed conflicts and other hostile relations presented as an outright threat. disadvantages of intelligence; so-called intelligence • the procedures for seeking remedies in the event failures; the skills required to be an informed user of of any breach of the principles of public intelligence; the relationships between intelligence international law. producers and users; threat analysis and horizon scanning; intelligence assessment, tasking intelligence services and evaluating their performance. The challenges of secrecy will also be covered, with particular attention to the scrutiny and oversight of security and intelligence services and how they are held to account. The module will also addresses the moral and ethical dimensions of intelligence work. HE Mrs Frances Guy, British Ambassador to Lebanon (centre front row), Professor Nabil Ayad, Director, London Academy of Diplomacy, Professor Daryl Copeland, Senior Adviser, Strategic Planning and Policy, Foreign Affairs Canada (right) and a group of candidates on the Diplomacy programme. Ambassador Guy gave a talk on the Role of Diplomacy in Science and Technology’. 09 April 2011 16
  • 17. London Academy of Diplomacy Media Communication Strategies (20 credits) Religion, Diplomacy and Security (20 credits) The data and insights provided, critiqued, and The module covers the various facets of Media Given the increasing role or visibility of religion in communicated are designed to equip you with Communication Strategies. It identifies and critiques world affairs, the need to examine and understand knowledge, perspectives and methods aimed the major theoretical approaches to the media, its links with and impact on the various strands and at enhancing your critical awareness and skills and how they relate to the broader themes of agents of international and global interactions is vital. in areas such as intercultural communication diplomacy, security and business. It will demonstrate Religion, described by Johnston and Sampson as and cooperation, interfaith dialogue, negotiation, understanding and evaluation of contemporary the ‘missing dimension of statecraft’ as it seemed mediation, problem solving, and policy capability. journalistic practices, the way our perceptions of the to be during much of the twentieth century, saw world and its affairs are constructed and depicted by a remarkable resurgence in the latter days of the the news media, and the issue of media objectivity. cold war and the period following. The spiritual and The module also lends itself to a thorough other often complex roots of that resurgence will be analysis of the impact of ‘New Media’ on explored at some length in the module. Also, the diplomacy, security, business, and communication. doctrinal extremism and violent and terrorist activities which came to be associated with some religious Science Technology and International Policy movements, along with State and international (20 credits) responses to them, will be subjected to scrutiny and This module examines the various ways of bridging assessment. the gap between scholars and practitioners Paradoxically, while the above activities brought by exploring the place and role of science and a variety of threats and harm to the international technology (S&T) in international policy and relations. system, they have also created opportunities Premiums are placed on interaction, innovation, in both the diplomatic and security spheres. A insight and initiative. The module examines a range number of case studies will illustrate how new of issues and some critical examples currently in forms of international cooperation and inventive play and evaluate national and multilateral responses types and tracks of diplomacy by States and as well as contributing high quality assessments non-State actors have emerged. At a conceptual and recommendations for consideration by decision- and intellectual level, postulates such as the makers and opinion-leaders. It demonstrates how Clash of Civilisations and the various responses to conduct innovative, policy-relevant research to it, including the role of the United Nations in and analysis. promoting the Alliance of Civilisations movement, will also be examined. Dr Richard Harvey, Director of Admissions, University of East Anglia and Dean London Campus; Mr Martin Halsall, Chief Operations Officer, INTO UEA London (back row); Professor Nabil Ayad, Rector, London Academy of Diplomacy; Mr Roger McNally, Course Leader MA International Security and Diplomacy (second row centre); Miss Angel Fu, Consultant and Interpreter with a group of 22 Chinese officials who are attending a training programme in Environmental Tax Policy and Legislation at the London Academy of Diplomacy, University of East Anglia. The group are sponsored by the National Development and Reform Commission, People’s Republic of China. August 2011. 17
  • 18. MA International Communication and Diplomacy MA International Communication and Diplomacy From left to right: Professor Dr Joseph Mifsud, President of the Euro-Mediterranean University (EMUNI) and former Chief of Cabinet to the Foreign Minister of Malta; Professor Nabil Ayad, Director, London Academy of Diplomacy; HE Dr Michael Frendo MP, Speaker of the Maltese Parliament and Former Foreign Minister of Malta. 18
  • 19. London Academy of Diplomacy This is the only course of its kind offered in the world. The MA Key course facts in International Communication and Diplomacy course focuses on Start dates applied languages and their relevance to effective communication, October and January diplomacy, international liaison, mediation and advocacy. Course dates 2011 – 2012 Mon 03 Oct 2011 – Fri 28 Sep 2012 Compulsory modules Other subjects will include the impact of certain Mon 09 Jan 2012 – Fri 31 Jan 2013 domestic and global issues, such as the 2012 – 2013 You will be required to attend the following environment, defence, nuclear proliferation, trade, Mon 01 Oct 2012 – Mon 30 Sep 2013 compulsory modules: aid, terrorism, narcotics, ethnic and territorial Mon 28 Jan 2013 – Fri 31 Jan 2014 disputes and the issue of human rights, on external Programme length International Communication: Concepts and relations. Furthermore, the module will cover the 1 year or approximately 12 months (full-time) Strategies (20 credits) areas of decision-making and patterns of influence 2 years or approximately 24 months (part-time) The process of globalisation, the increasing in international and regional organisations. Academic entry requirements mobility of individuals and businesses, the growing Applicants should possess one of the following: role of multinational and global corporations Research Methodology (10 credits) • a degree from a recognised UK or overseas institution Critical thinking is the central intellectual skill • a postgraduate degree or professional qualification in a have highlighted the interdisciplinary nature of relevant discipline international communication. that LAD seeks to develop in students. You are • knowledge and skills at a university degree standard, This module offers good grounding in the key encouraged to demonstrate independent research normally obtained through five years’ relevant work concepts relevant to this field including public involving critical analysis and evaluation of data experience. diplomacy and international broadcasting. It from a wide range of sources. Understanding Applicants may be exempt from attending certain focuses on the skills, competencies and strategies the argument in a text and awareness of bias are modules (up to 40 credits) if they qualify under either the required to achieve successful communication in additional important skills. You need to develop Accreditation of Prior Learning or Accreditation of Prior international and global contexts. This combination your ideas clearly and logically and acquire the Experiential Learning scheme. of theory and practice approach is enhanced necessary skills to meet the academic rigour of English language requirements by the opportunity given to you to apply your preparing, structuring and writing your dissertation. IELTS 6.5 or equivalent conceptual knowledge and the skills acquired to This involves the judicious use of the internet and In addition to English, students attending this course a research project corresponding to your field of other sources as well as an understanding of the must be fluent in one of the following languages: Arabic, interest and career aspirations. key research methods available. Chinese, French, German, Italian, Japanese, Polish, Romanian, or Spanish. Other languages may be included subject to demand. Diplomacy: Theory and Practice (40 credits) Dissertation (50 credits) This module covers the essentials of modern The Dissertation is the culmination of your Tuition fee experience on the MA and evidence of the benefit 2011 – 2012 diplomatic needs and practice, the qualities and • Home/EU/Accredited Diplomats: £7,560 (full-time) skills required for the formation of the international from the programme with its various modules and • Home/EU/Accredited Diplomats: £3,780 per year diplomat, diplomatic practice and the concept distinctive blend of theory and application. It is a (part-time) of policy capability. Areas studied within this detailed and substantive evidence of a relatively • International students: £11,200 (full-time) module include diplomatic and consular law and long process of study and research aided by 2012 – 2013 practice, diplomatic missions and the media, supervision at the various stages. • Home/EU/Accredited Diplomats: £9,000 (full-time) diplomatic practice in the information age, foreign • Home/EU/Accredited Diplomats: £4,500 per year policy analysis, strategic public diplomacy; and (part-time) • International students: £11,700 (full-time) international relations theory. For further information please contact your education agent or email the Manager at the London Academy of Diplomacy at diplomacy@uea.ac.uk MA International Communication and Diplomacy CoMPulSoRy MoDulES oPTIoNAl MoDulES (you WIll STuDy THREE oPTIoNAl MoDulES FRoM THE lIST BEloW) • inTernaTional communicaTion: concepTs anD • inTernaTional liaison anD public Diplomacy • religion, Diplomacy anD securiTy (20 creDiTs) sTraTegies (20 creDiTs) (20 creDiTs) • economic Diplomacy (20 creDiTs) • Diplomacy: Theory anD pracTice (40 creDiTs) • culTural awareness (20 creDiTs) • a choice oF any oTher moDule oFFereD • research meThoDology (10 creDiTs) • DiplomaTic Discourse by The acaDemy (20 creDiTs) • DisserTaTion (50 creDiTs) • meDia communicaTion sTraTegies (20 creDiTs) 19
  • 20. MA International Communication and Diplomacy MA International Communication and Diplomacy Optional modules You are to choose three optional modules (60 Cultural Awareness (20 credits) Media Communication Strategies (20 credits) credits); at least two from the following and one Understanding the culture of the host country The module deals with the various facets of from a range of modules offered by the Academy: and acquiring an appreciation of the cultural Media Communication Strategies. It identifies sensitivity of other nations are essential elements and critiques the major theoretical approaches International liaison (20 credits) for professionals operating in any cosmopolitan to the media, and how they relate to the broader Global communication, international co-operation environment. The module examines the various themes of diplomacy, security and business. and the expansion of NGOs have increased the theories of culture and intercultural communication, It demonstrates understanding and evaluation need for bilingual professionals who can offer more primarily within the framework of global diplomacy of contemporary journalistic practices, the way than linguistic competence in order to facilitate and business. our perceptions of the world and its affairs are interactions between people who do not share the constructed and depicted by the news media, and same language, culture and procedural practices. Diplomatic Discourse (20 credits) the issue of media objectivity. This module provides a theory-grounded as well This module focuses on the nature and features The module also lends itself to a thorough as a skill-based training in the fast growing field of diplomatic discourse and the conventions and analysis of the impact of ‘New Media’ on of international liaison with a particular focus on protocols of diplomatic exchanges both verbal diplomacy, security, business, and communication. perspectives of bilingual communication in a global and written. context. Mediation, advocacy, conflict resolution It draws on the latest developments in discourse Religion, Diplomacy and Security (20 credits) and peace-building are some of the topics where analysis theories and explores concepts of Given the increasing role or visibility of religion in theory is put into practice through simulation and language and power, international communication, world affairs, the need to examine and understand role plays. It covers various aspects of international bargaining, negotiation and the art of persuasion its links with and impact on the various strands liaison ranging from techniques and strategies and dissuasion in a diplomatic context. It will also and agents of international and global interactions of bilingual communication to intervention and deal with the development of your drafting skills. is vital. Religion, described by Johnston and negotiation skills. It also examines the dynamics The module examines at length the tactful and Sampson as the ‘missing dimension of statecraft’ at play in bilingual interactions specific to political, tactical uses of language in international diplomacy as it seemed to be during much of the twentieth economic, legal and social settings. and the political implications of such linguistic century, saw a remarkable resurgence in the latter choices. Various diplomatic discourses, ranging days of the cold war and the following period. from human rights, to democracy and globalisation The spiritual and other often complex roots of are analysed. that resurgence are explored at some length in the module. Also, the doctrinal extremism and violent and terrorist activities which came to 20
  • 21. London Academy of Diplomacy Far left: Visit to the Foreign and Commonwealth Office, June 2008. From left to right: HE Dr Suad Shalabi, Assistant Minister and Director of the Cairo Diplomatic Institute, Egyptian Ministry for Foreign Affairs; (centre) Ambassador Mustafa Al Remaly (to her left) and Programme Organiser, Professor Nabil Ayad, (to her right) with the group of 22 Egyptian diplomats who attended a training programme on the Dynamics of Diplomacy. left: The 5th World Public Relations Conference and Festival. Members of the panel on Repairing damage – the Role of PR in Public Diplomacy. From left to right: Mr Peter Walker FCIPR, Executive Chairman, Pielle Consulting Group; Mr Lou Capozzi, Chairman, Emeritus Publicis PR and Corporate Communications Group, Chairman ICCO; and Professor Nabil Ayad. The event was organised by the Chartered Institute of Public Relations to celebrate the 60th anniversary of the CIPR Public Relations Centre. Professor Ayad gave a presentation on Public Diplomacy: Image Protection and Reputation Management – Universal Values versus National Interest. be associated with some religious movements, Economic Diplomacy (20 credits) along with State and international responses to This module addresses the developments in them, are subjected to scrutiny and assessment. economic diplomacy, which is increasingly linked Paradoxically, while the above activities brought to international business. This type of diplomacy, a variety of threats and harm to the international also referred to as economic diplomacy, aims to system, they have also created opportunities increase total welfare among others by stimulating in both the diplomatic and security spheres. A free trade and a favourable investment climate number of case studies illustrate how new forms inside and outside countries’ borders. Towards of international cooperation and inventive types the end of the last century, countries’ role in and tracks of diplomacy by States and non-State international relations was challenged by the rise actors have emerged in response. At a conceptual of multinational companies. Furthermore, due and intellectual level, a postulate such as the to the emergence of new economic powers, Clash of Civilisations and the various responses governments play an increasingly important role to it, including the role of the United Nations in in the development of the national economies promoting the Alliance of Civilisations movement, and the world economy, for example by providing are also examined. governmental support to open markets abroad, The data and insights provided, critiqued, and both developments leading to an increase in communicated are designed to equip you with economic diplomacy. The module will also knowledge, perspectives and methods aimed focus on economic diplomacy and its impact at enhancing your critical awareness and skills on international business e.g. with regard to in areas such as intercultural communication companies participating in trade missions and the and cooperation, interfaith dialogue, negotiation, way they incorporate export and FDI policies into mediation, problem solving, and policy capability. their international growth strategies. 21