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New World Technologies:
2020 And Beyond
Errol S. van Engelen
Copyright © 2018 Errol S. van Engelen
All rights reserved worldwide. No part of this book may be scanned, uploaded, reproduced,
distributed, or transmitted in any form or by any means whatsoever without written permission from
the author, except in the case of brief quotations embodied in critical articles and reviews. Thank you
for supporting the author’s rights.
Published 2018.

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Content
Preface
I – Digital Transformation
Think Business Transformation, Not Technology
Digital Transformation Maturity
Why Culture Is Key In Digital Transformation
How To Accelerate Digital Transformation
Core Components In Digital Transformation
Engage Your Audience With Great Content
Boost Your Exposure Using Social Media
Turning Big Data Into Business Insights
Marketing Automation Increases Efficiency
Emerging Technologies Connected With Big Data
Summary
Homework Assignments
II – New World Technologies Part 1
Blockchain
Blockchain Powered by Big Data
What Others Are Doing With Blockchain
Impact of Blockchain in Industries
Summary
Homework Assignments
Internet of Things (IoT)
IoT Powered by Big Data
What Others Are Doing With IoT
Impact of IoT in Industries
Convergence Between Blockchain and IoT
Summary
Homework Assignments
Augmented Reality (AR)
AR Powered by Big Data

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What Others Are Doing With AR
Impact of AR in Industries
Summary
Homework Assignments
Virtual Reality (VR)
VR Powered by Big Data
What Others Are Doing With VR
Impact of VR in Industries
Convergence Between AR and VR
Summary
Homework Assignments
III – New World Technologies Part 2
3D Printing
3D Printing Powered by Big Data
What Others Are Doing With 3D
Impact of 3D Printing in Industries
Summary
Homework Assignments
Artificial Intelligence (AI)
AI Powered by Big Data
What Others Are Doing With AI
Impact of AI in Industries
Summary
Homework Assignments
Drones
Drones Powered by Big Data
What Others Are Doing With Drones
Impact of Drones in Industries
Convergence Between AI and Drones
Summary
Homework Assignments
Robotics
Robotics Powered by Big Data
What Others Are Doing With Robotics

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Impact of Robotics in Industries
Convergence Between AI, Drones and Robotics
Summary
Homework Assignments
IV – Strategic Technology Planning
What Is Strategic Technology Planning
Why You Need A Strategic Technology Plan
Your Technology Plan Should Be Holistic
SOSTAC® – Technology Planning in Six Steps
Step 1 – Situation Analysis
Step 2 – Objectives
Step 3 – Strategy
Step 4 – Tactics
Step 5 – Action
Step 6 - Control
Business Model Canvas (BMC)
Think Business and Revenue, not Technology
BMC Building Blocks
How to Innovate Your Business Model
Summary
Homework Assignments
Index

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Preface
For Students, Managers and Executives in Business and Technology,
interested in Digital Transformation and Emerging Technologies
When I started writing this book, many different ideas crossed my mind. On one hand, it’s
obvious that technology makes our life a lot easier and has therefore a positive impact on
society and business. On the other hand, certain technologies outsmart humanity and
threaten our survival as the leaders on the planet, Scary, but also a feasible scenario. No one
can say right now with total certainty what’s going to happen within the next 30 or 40 years.
But let’s look at technology in a positive way though. You may have heard this phrase about
fast pacing technology “There have been more changes in technology in the past two years
than the previous fifty years”. While it’s clear that changes in our business models don’t
have the same speed. For this reason it’s necessary to select new technology very carefully
to stay in line with your slower changing business models.
Many managers are wondering how to deal with the overload of technologies and are afraid
to select the wrong technology to improve their business. Since they own the technology
budgets, they need to be sure that the money will be spent wisely. But unfortunately
sometimes they overlook difficulties in selecting new technology.
In general, large enterprises are well positioned to adopt innovative, new technologies and
jump into this brave new world. The ecosystems around them such as vendors and partners
are more than willing to support. And even with tight budgets, large companies have
sufficient funding and resources for projects. Whereas small and medium businesses
normally don’t have sufficient resources to hire external experts to advise on the right
technologies. So they are going to try it themselves. And that can lead to disappointment,
because they may lack the required knowledge.
Layout of the Content
I have focused on the most impacting new technologies. The technology area is so big that
it’s fairly impossible to mention them all. That’s why the technologies you will find here are
very likely to have a big impact on business and society. When deciding ‘what technologies
to write about’, I felt most inspired by the ‘Eight Essential Technologies’ written by
Pricewaterhouse Coopers (PwC).
I’ve structured the content in four sections:
Section I is a holistic view of Digital Transformation which is causing many disruptions both
in business and technology. Big Data is at the core of this transformation process, while
Emerging Technologies specialise in specific areas.
In Section II, I focus on Emerging Technologies such as Blockchain, Internet of Things,
Augmented and Virtual Reality. These technologies can be powered by Big Data, converge
with each other and have impact in various industries.

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In Section III, I focus on other Emerging Technologies such as 3D Printing, Artificial
Intelligence, Drones and Robotics. Again, these technologies can be powered by Big Data,
converge with one another and have impact in various industries.
Section IV is about Strategic Technology Planning, which helps to reduce complexity when
starting a digital or technology project. The methodology I find most useful is a mix of
methodologies such as SOSTAC® and Business Model Canvas.
Acknowledgements
I want to thank everyone who helped in the creation of my book. In technology projects,
many in the role of client, employer or colleague helped me directly or indirectly to obtain
the proper image of the impact technology has on business. I would also thank the many
online experts and content publishers who increased my knowledge of technology.
I hope you enjoy reading while improving your technology skills and knowledge with New
World Technologies World: 2020 And Beyond.
Rotterdam, August 2018
Errol S. van Engelen