2. Introduction ‘It's amazing that the amount of news that happens in the world every day always just exactly fits the newspaper.’ Jerry Seinfeld
3. Types of Site Blogs Chronologically ordered Semantically structure No sections Open to commenting Part of a community Strongly interlinked Typically 0-5 posts a day News & Magazine Chronologically ordered Semantically structured Multiple sections Closed to commenting Community leading More incoming links 3-many posts a day
4. Key WP UK News & Media Sites Spearhead sites from some large organisations Telegraph Blogs the busiest Telecoms.com most sophisticated? Metro big users of open source, WP project gaining momentum
6. News Blogging Telegraph Blogs biggest in the UK Performance Interconnecting multiple MU blogs WPMU Dev valuable for blog networks But for some requirements, you have to do quite a bit of coding
7. WordPress as a News Platform Think about sheer quantity of data Sections can be by blog (WPMU) Or a single WP site Use categories Or get clever with widgets & categories
8. Effects of WordPress Social plugins Google News Easier Publishing Better Visitor Engagement
9. So You Want A News Site in WP? Plugins Extra Excerpt Social Bookmarking User Photo WP Navigation List Plugin WP Popular Posts WP-Polls Related Articles WP Super-Cache Themes Caribou News Mimbo/Mimbo Pro Fresh News The Journal StudioPress
10. Telecoms.com One of the first full news sites from a major group Up to 50% traffic improvement Four box serving Load balancer, front end cache Two Apache servers One mySQL server Shared with other Informa sites Configurable Content Aggregation Widgets New section page = new widget space
13. Thanks and any Questions? David Coveney http://twitter.com/davecoveney http://www.interconnectit.com http://spectacu.la 0151 709 7977
Editor's Notes
WordPress can be used for both... Don’t linger on bullet points in case you bore people to death...
Express and Star guys are here, and they really broke new ground in the UK by using WP for their entire site.
Google Trends isn’t the be all and end allSearches for news is pretty flat – people already know where they go for it in the mainstream.More people writing newsMore aggregators bringing it all togetherMore relevance to particular marketsFunny how the Financial news picked up a lot lately.Some sectors are dropping in search terms – because people already know where to go for their news – opportunities for new news sites are probably reducing.But still just the same amount of time to read the newsTherefore less time for each news item... What does that mean?
So many things missing from WPMU core – global search, useful cross blog user management.I discovered something – in WPTavern’s forums I made a joke about “retired colonels going apoplectic about the changes, but that was to be expected...” I so didn’t expect a commenter on a Telegraph blog to find it and use it against both ourselves and the team. The suggestion was that we should take a 90% pay cut. Which given the cost of a train fare to London these days would have meant that we’d have been paying to help them!
Hard numbers are commercially sensitive but you can see the trend – graph begins with WP go-live.We’re looking at 30%-50% improvements over the first quarter post implementation on a typical site. Better engagement means visitors return again and again to read comments, see replies to their comments, etc.Chart is actually an amalgam of several news sites over a quarter or so (ie, where we could gather data from Compete, Alexa and server stats)... A few big digg effects.
Extra Excerpt/Title to be released to GPL soon.Caribou News is our own freebie offering for those wishing to set up a WP News site, the others are good too, but ours is the only one (so far as we are aware) that supports sections.
Quote from the editor at Telecoms.com: The previous system was a bespoke Java-based platform developed in house. In short, it was a nightmare - inflexible, inefficient, and clunky. By comparison, Wordpress is a dream, and the best thing is, less technical users find it intuitive and easy to get along with. As a successful blogging platform you can tell a lot of time and effort has been invested in making it a slick and productive tool, and that translates well when using it as a business CMS too.