BRANDING, THE IN-BRANDS WAY Interics IN-BRANDS is a leading interdisciplinary Design Consultancy offering holistic and intergrated solutions, for strong and sustainable Brand Building. A top Advertising agency and brand identity creation agency, offering brand positioning strategy, retail brand identity and brand positioning services.

1. 1. FAILING TO UNDERSTAND 'BRANDING'
2. NOT DEFINING YOUR BRAND STRATEGY
3. NOT CONNECTING WITH THE RIGHT AUDIENCE
Your brand is the set of perceptions people have
about your company. But branding is the set of
actions you take to cultivate that brand.
- Deanna deBara
Branding is not be confused
with marketing or logo
Branding is defining who
or what your brand is
Branding is more conceptual
and comprehensive
Best developed when
client, strategist and
designer work as
partners.
Brand strategy helps define
business objectives, under-
standing the landscape,
customer, competition and
their strategic positions,
and then defining your
own brand.
Begins with identifying and
understanding your target
audience.
A brand guideline manual helps to
maintain consistency across
channels and collaterals.
Ensures everything issued by your enterprise -
from business cards and ads to uniforms,
marketing collateral and social media
accounts - are all on-track and on-brand.
Develop a buyer persona,
then personalise design and
communication accordingly.
4. NOT BEING CONSISTENT
5. MAKING PROMISES YOU CAN'T KEEP
The brand experience
must align with
the brand promise.
With social media, customers
are quick to share their feelings,
both positive and negative.
Essential to follow through
with your brand promise
to build a strong, effective brand.
6. FAILING TO DIFFERENTIATE YOUR BRAND
You need positioning, good design
and messaging that makes you
stand out, not blend in.
Always think of hiring
a professional team that works
in sync to design and develop
effective branding.
Branding is more complex
and multi-dimensional than
it may seem.
Brand experience is not only
about product but also packaging
design, website experience,
in-store experience,
interaction with your
staff, etc.
A negative brand
experience will repel
customers, and through word
of mouth, keep others away too.
Strategy based on extensive competitor
research and consumer understanding
will help you find a niche or unique proposition.
7. FAILING TO PROVIDE GREAT BRAND EXPERIENCE
8. AVOIDING PROFESSIONAL HELP
intericsdesigns.com
BRANDING, THE IN-BRANDS WAY
IntericsIN-BRANDS is a leading Interdisciplinary Design Consultancy offering holistic and
integrated solutions, for strong and Sustainable Brand Building. A top advertising agency
and brand identity creation agency, offering brand positioning strategy, retail brand identity
and brand positioning services.
BRANDING
MISTAKES
YOU CAN’T
AFFORD
TO MAKE