For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/

1. Leveraging Web Experience Management
Mark Bridger, President International Operations
Abu Dhabi
21st September 2010
Copyright 2010 FatWire Corporation

2. The Interactive Presence Story…
Business and technology trends driving the evolution of the Web
Challenges in excelling in tomorrow’s interactive world
An evolution from “Web Content Management” towards “Web
Experience Management”
Essential ingredients for success
Who is FatWire and What is FatWire doing to help ?
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Copyright 2010 FatWire Corporation

3. Business Trends Driving The Next Generation of
Interactive Web Presence
Businesses need to drive revenue growth through:
Positive and rich customer experience
Enhanced customer loyalty
Timely, contextual and relevant information and offers
Helpful, informative interactions with the organization and with peers
Repeat business through
unmatched customer service
Improve profits through:
Efficient and targeted interaction
Personal touch without the personnel costs
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4. Investment is Shifting to the Interactive Channels
The Web today is the most efficient business channel and is
receiving a growing share of the marketing budget
Timely analytics provides organizations with a tangible ROI
Source: Forrester Interactive Marketing Forecast Online Survey, March 2009
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5. Technology Trends Driving the Next Generation of
Interactive Web Presence
Explosion of rich media
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6. Technology Trends…
Explosion of rich media
Mobile devices
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Copyright 2010 FatWire Corporation

7. Technology Trends…
Explosion of rich media
Mobile devices
Social networks and communities
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Copyright 2010 FatWire Corporation

8. Technology Trends…
Explosion of rich media
Mobile devices
Social networks and communities
Mashups and syndication
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Copyright 2010 FatWire Corporation

9. Technology Trends…
Explosion of rich media
Mobile devices
Social networks and communities
Mashups and syndication
Intelligent recommendations
“Your friends are
reading…”
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Copyright 2010 FatWire Corporation

10. Technology Trends…
Explosion of rich media
Mobile devices
Social networks and communities
Mashups and syndication
Intelligent recommendations
Real-time interaction
“may I help u?”
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Copyright 2010 FatWire Corporation

11. Web Experience Management – A Change in Perspective
WEM
Web Experience Management (WEM) is the process of managing and delivering
an engaging online experience to website visitors. WEM extends WCM to include
segmentation and targeting, analytics, community/UGC, collaboration, and
mobility solutions, thereby enabling organizations to intelligently and effectively
communicate with prospects, customers, and other stakeholders.
WCM
Web Content Management (WCM) is the process of managing and delivering
content for display on an organization’s website. A WCM system facilitates
content creation, content control, editing, and website maintenance functions.
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Copyright 2010 FatWire Corporation

12. The Web Experience Management Process
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13. Market Requirements Are Expanding Along Multiple
Dimensions
Explosion of rich media
User-generated content
Content Content is multi-source
Applications as content
Site authoring becomes collaborative
Mobile channel and mobile device type proliferation
Channels Multi-channel requirement
Location-based services
Social capabilities are critical
Management of social capabilities to enterprise requirements
Interaction
End-user (site visitor) personalization and customization
Leveraging existing social networks and social graphs
Targeting and personalization is required across an environment of
Relevance exponentially increasing complexity
& Analytics, testing, optimization across a complex environment
Optimization Relevance analysis, sentiment analysis, intent, context
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Copyright 2010 FatWire Corporation

14. Next Generation Interactive Presence Challenges…
Entertain, but “enable the transaction” and inform
Provide timely, relevant and contextual information and offers
Enable business agility
Offer personalized interactions – my way
“It’s all about me” !!
Specific to me
When I want it
Where I want it
How I want it
At home, at work, on the move…
 Very high expectations…
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Copyright 2010 FatWire Corporation

15. FatWire Facts
Founded in 1996
Headquartered in Mineola, NY with a strong global presence
Operating profitably since 2005
International operations:
> 70% of overall revenues
550+ enterprise customers
10,000+ websites under management
200+ employees in 11 countries
Dubai Office Opened 2010
 Focused on delivering the leading software platform for
Web Experience Management
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Copyright 2010 FatWire Corporation

16. Web Requirements are Rapidly Becoming More
Sophisticated
User-Generated
Video/ Articles Images Content
Audio Syndication
Mashups Vertical
Applications
You
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17. The WEM Solution
User-Generated
Video/ Articles Images Content
Audio Syndication
Mashups Vertical
Applications
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Copyright 2010 FatWire Corporation

18. FatWire Enables a Comprehensive Web Platform with
FatWire WEM and Customer/Partner Applications
User-Generated
Video/ Articles Images Content
App/Gadget Audio Syndication
Vertical
Mashups Applications
FatWire Partner FatWire Customer FatWire
Module Module Module Module Module
WEM Framework
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Copyright 2010 FatWire Corporation

19. Essential Ingredients for Success…
Consistent management of brand and content globally
Delivery across all channels
Consistent interaction and experience across all channels
Extremely strong personalisation and targeting capabilities
Simplicity (demands least effort by user)
Engagement throughout the process (creating a positive
sentiment)
Relevance providing context-aware, intelligent targeting:
Location
Interests
Customer data
Friends / social networks awareness
…
 ALL tightly integrated with your business applications !
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Copyright 2010 FatWire Corporation

20. The FatWire Advantage: Comprehensive, Enterprise-Class
Comprehensive, Scalable Content Mgmt
Robust product information management
Digital asset management
Enterprise content integration
User-generated content
Gadgets
Multi-channel
Scalable, dynamic web delivery
Mobile delivery / channel aware content management
Print channel integration via DAM
Social and Interactive
User-generated content, enterprise moderation
End-user personalization
Targeted, relevant and personalized
Implicit and explicit targeting
Dynamic delivery for targeted and multilingual content
End-user personalization
Optimized
Built-in granular analytics for optimization
Integration with third-party analytics packages
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Copyright 2010 FatWire Corporation

21. The Analysts Agree on FatWire’s Leadership
Forrester Wave Report 2009 “FatWire is a leader …and remains on the forefront of the
persuasive content experience, offering strong functionality in the
areas of content targeting, multisite management, rich media
capabilities, and social computing.”
Ranks FatWire as a Leader in WCM: “FatWire was one of the first
vendors in the WCM market to transcend a purist emphasis on
technology and instead focus on optimizing the user experience. It
has succeeded in selling to prospects in sales and marketing and as
a result sustains higher growth than the overall WCM market..”
“Rates FatWire Content Server the Best Web Experience
Optimization (WEO) solution on the market: “FatWire provides
best coverage of our list of requirements. This highlights its
maturity and reliability…”
Ranks FatWire the #1 strategic WCM provider on the market
“FatWire is well equipped as a strategic web provider.”
“The Autonomy-Interwoven and Open Text-Vignette acquisitions
leave FatWire as the largest independent WCM vendor”
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Copyright 2010 FatWire Corporation

22. FatWire & EMC a Force in the Middle East…
 Equity investment
 Technology sharing and joint
innovation
 Strong Joint Go-to-Market
 Largest independent WEM vendor
 Rated as a Leader by Analysts Globally
 Worldwide offices and support centers Worldwide Sales Centers (12) Supports Centers (6) Engineering (3)
www.fatwire.com
Copyright 2010 FatWire Corporation

23. FatWire Delivers for Customers Across Industry
Verticals
Manufacturing
Financial Services High Tech
Retail
Government
Media/Publishing EFSA
Metropolitan Police (UK)
Health Protection Agency (UK)
News Corporation Communidad de Madrid
Junta de Castilla y Leon
Healthcare & Pharma.
Travel & Entertainment Consumer Brands
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Copyright 2010 FatWire Corporation

24. The FatWire Strategy
Continue to be successful by making you successful!
Please find out more on STAND 16
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Copyright 2010 FatWire Corporation

25. Leveraging Web Experience Management
Mark Bridger, President International Operations
Abu Dhabi
21st September 2010
Copyright 2010 FatWire Corporation