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What is virtual reality?

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What is virtual reality?

  1. 1. WHAT VIRTUAL IS REALITY?
  2. 2. HOW DOES VR WORK? CONTROLLERS HEADSET TRACKING SENSORS A SOURCE OF COMPUTING POWER The main technical components include Depending on the system, it may also include HOW DOES VR WORK? HOW DOES VR WORK?
  3. 3. VR uses stereoscopy, a method that creates the illusion of three-dimensional depth by using two-dimensional image feeds. But what actually creates the “immersive” feel of VR is what experts call “presence.” PRESENCE The feeling of actually being in the virtual world; Much of presence is determined by the technology; high resolution images, accurate tracking sensors, and computing power that is capable of high image refresh rates all contribute to presence in the VR experience. X Y Z VIEW DIRECTION L R HOW DOES VR WORK? HOW DOES VR WORK? HOW DOES VR WORK?
  4. 4. The three major types are: V R irtual eality A R ugmented eality M R ixed eality While the hype around virtual experiences tends to revolve around virtual reality, it’s important to understand the differences between the types of virtual experiences in order to properly utilize the technology that will be most beneficial to your industry. (andrecently,abitofaugmentedreality,thankstoPokémonGo), All of these experiences involve some level of computer simulation. HOWISVR DIFFERENT FROMOTHER VIRTUAL EXPERIENCES? HOWISVR DIFFERENT FROMOTHER VIRTUAL EXPERIENCES? HOWISVR DIFFERENT FROMOTHER VIRTUAL EXPERIENCES?
  5. 5. VR replaces reality. Unlike augmented reality (AR) and mixed reality (MR), VR does not involve any elements from the real world because users “exist” in the virtual world. V R irtual eality HOWISVR DIFFERENT FROMOTHER VIRTUAL EXPERIENCES? HOWISVR DIFFERENT FROMOTHER VIRTUAL EXPERIENCES? HOWISVR DIFFERENT FROMOTHER VIRTUAL EXPERIENCES?
  6. 6. AR enhances reality. By incorporating virtual objects into the user’s view of reality, AR overlays information to augment the real world. Many AR experiences focus on utility: think the navigation cues of Google Glass. A R ugmented eality HOWISVR DIFFERENT FROMOTHER VIRTUAL EXPERIENCES? HOWISVR DIFFERENT FROMOTHER VIRTUAL EXPERIENCES? HOWISVR DIFFERENT FROMOTHER VIRTUAL EXPERIENCES?
  7. 7. MR combines reality with interactive virtual elements. Unlike AR, the virtual objects coexist with the physical ones and are anchored to a point in real space. Rather than simply providing additional information about the real environment, MR users are actually able to interact with virtual objects as if they are real. M R ixed eality HOWISVR DIFFERENT FROMOTHER VIRTUAL EXPERIENCES? HOWISVR DIFFERENT FROMOTHER VIRTUAL EXPERIENCES? HOWISVR DIFFERENT FROMOTHER VIRTUAL EXPERIENCES?
  8. 8. WHYISVR IMPORTANT FOR BUSINESSES? WHYISVR IMPORTANT FOR BUSINESSES? WHYISVR IMPORTANT FOR BUSINESSES? Based on a study done by the Knight Foundation on the virtual reality industry. The industry breakdown in 2016 is: 20%education & gaming 25.5%hardware-focused 54.5%real-world applications (AR, retail, tourism, training, simulations, navigation systems, walk-throughs) (wearables, healthcare, eyewear display, content for VR) VR isn’t just fun and games; businesses are seriously considering VR and treating it as a viable means of interacting with their customers.
  9. 9. Already, brands are experimenting with VR as a marketing tool Patrón Spirits Company’s distillery in Mexico LINK with Mountain Dew’s Dew VR Skate for Oculus Rift LINK CONSUMERS CAN NOW Virtually visit Skateboard with Topshop’s fashion show experience LINK Strut down the catwalk WHYISVR IMPORTANT FOR BUSINESSES? WHYISVR IMPORTANT FOR BUSINESSES? WHYISVR IMPORTANT FOR BUSINESSES?
  10. 10. transforming industry processes While interactive advertising campaigns have proven fruitful for many companies, VR is also capable of In the architecture industry, virtual explorations of structures are helping firms present to their clients, who can better understand designs by observing and navigating virtual spaces. LINK WHYISVR IMPORTANT FOR BUSINESSES? WHYISVR IMPORTANT FOR BUSINESSES? WHYISVR IMPORTANT FOR BUSINESSES?
  11. 11. As VR continues to develop as a means of interaction and media, businesses will need to embrace and adopt strategies for reaching audiences, as well as explore ways in which VR can improve user experiences. Whether through hiring new talent or bringing in strategic partners with expertise, it will be important to invest in VR sooner rather than later in order to successfully integrate virtual technologies into existing business strategies and processes. WHYISVR IMPORTANT FOR BUSINESSES? WHYISVR IMPORTANT FOR BUSINESSES? WHYISVR IMPORTANT FOR BUSINESSES?
  12. 12. WANTTO KNOW MORE? WANTTO KNOW MORE? WANTTO KNOW MORE? check out our COMPLETE GUIDE TO VIRTUAL REALITY

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