Learn how to leverage UGC video content to support your content marketing goals.

1. HOW TO INCREASE
VIDEO CONTENT
THROUGH UGC
Karen Heil

2. STEPS TO
BUILD VIDEO
CONTENT
• Build a Marketing and Content Plan
• Create an Editorial Content Calendar
• Include monthly topics to be supported by
content type and keyword targets
• Define video content needs per social media
platform and goals
• Reach out to customers to generate UGC
• Track performance and metrics
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3. WHY IS VIDEO CONTENT IMPORTANT?
Video yields positive ROI
87% of marketers see an increase on investment
made in video content and promotion
Boosts Lead Generation
86% marketers use video content to boost lead
generation for brands
Education
Increases consumer understanding of products
and services
Engagement
Short videos give customers targeted
information that is useful and easily shared
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Source: https://www.marketingdive.com

4. MEASURING SUCCESS OF VIDEO CONTENT
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Source: https://blog.hubspot.com/marketing/state-of-video-marketing-new-data

5. VIDEO CONTENT SHOULD HAVE A PURPOSE
Define and align content purpose with the editorial calendar:
• Communicate campaigns to
consumers so that they create
content related to the campaign.
• Create challenges or contests
• Provide Hashtags that consumers
can use
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HOW TO BOOST DESIRED UGC
VIDEO:
Source: https://blog.hubspot.com/marketing/state-of-video-marketing-new-data

6. HOW LONG SHOULD SOCIAL MEDIA VIDEOS BE?
Leverage UGC video content with these ideal length times per
platform:
IDEAL
VIDEO
LENGTH
Instagram Facebook TikTok Twitter YouTube
Video 1 min <1 min 7-15 sec 44 sec 2 min
Stories 15 sec/slide <20 sec
Reels 15-60 sec
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Source: https://blog.hootsuite.com/how-long-should-a-social-media-video-be/

7. KEY TAKEAWAYS
FILL THE CONTENT
CONSUMPTION
GAP
Leverage UGC video content
that feels genuine, unique, and
helpful to consumers so that it
builds trust with current and
new customers.
GET UGC
CONTENT YOUR
BRAND NEEDS
Tell Consumers what UGC
content your brand is looking
for. Be clear so that you get the
content type you are looking
for.
ALIGN WITH THE
EDITORIAL
CALENDAR
Report and share UGC content
that aligns with current themes,
topics, and campaigns for
consistency in content.
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8. THANK YOU
Karen Heil
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