SlideShare una empresa de Scribd logo
1 de 10
THE MECHANICS OF ENGAGEMENTTHE MECHANICS OF ENGAGEMENT
Bob ThomsonBob Thomson
bob@stormideas.combob@stormideas.com
@movingforwards@movingforwards
LIKE TO REVEALLIKE TO REVEAL
CONTESTCONTEST
CHARITY DRIVECHARITY DRIVE
RECRUITERRECRUITER
CHECK INCHECK IN
GIFTINGGIFTING
PERSONALISED CONTENTPERSONALISED CONTENT
GAMIFICATIONGAMIFICATION
THANK YOUTHANK YOU
Bob ThomsonBob Thomson
FOR MORE INFORMATION CONTACT MEFOR MORE INFORMATION CONTACT ME
bob@stormideas.combob@stormideas.com
+44 (0) 131 561 1250+44 (0) 131 561 1250
@movingforwards@movingforwards

Más contenido relacionado

Más de Interactive Scotland

Interactive Scotland Client Base Infographic
Interactive Scotland Client Base InfographicInteractive Scotland Client Base Infographic
Interactive Scotland Client Base InfographicInteractive Scotland
 
Interactive Scotland Creative Sector Capability
Interactive Scotland Creative Sector CapabilityInteractive Scotland Creative Sector Capability
Interactive Scotland Creative Sector CapabilityInteractive Scotland
 
D14 - Inspiring Digital Business - Fintech Studio Sessions
D14 - Inspiring Digital Business - Fintech Studio Sessions D14 - Inspiring Digital Business - Fintech Studio Sessions
D14 - Inspiring Digital Business - Fintech Studio Sessions Interactive Scotland
 
Chris Rush, Realise (BBC CONNECTED STUDIO)
Chris Rush, Realise (BBC CONNECTED STUDIO)Chris Rush, Realise (BBC CONNECTED STUDIO)
Chris Rush, Realise (BBC CONNECTED STUDIO)Interactive Scotland
 
Grainne Hamilton, Jisc RSC Scotland
Grainne Hamilton, Jisc RSC ScotlandGrainne Hamilton, Jisc RSC Scotland
Grainne Hamilton, Jisc RSC ScotlandInteractive Scotland
 
Justene Ewing, Digital Health Institute (DHI)
Justene Ewing, Digital Health Institute (DHI)Justene Ewing, Digital Health Institute (DHI)
Justene Ewing, Digital Health Institute (DHI)Interactive Scotland
 
Chris Aitken & Pupils, Wick High School
Chris Aitken & Pupils, Wick High SchoolChris Aitken & Pupils, Wick High School
Chris Aitken & Pupils, Wick High SchoolInteractive Scotland
 
Tom Loosemore,Government Digital Service
Tom Loosemore,Government Digital ServiceTom Loosemore,Government Digital Service
Tom Loosemore,Government Digital ServiceInteractive Scotland
 

Más de Interactive Scotland (20)

360Games Insight Session Slides
360Games Insight Session Slides360Games Insight Session Slides
360Games Insight Session Slides
 
Interactive Scotland Client Base Infographic
Interactive Scotland Client Base InfographicInteractive Scotland Client Base Infographic
Interactive Scotland Client Base Infographic
 
Interactive Scotland Creative Sector Capability
Interactive Scotland Creative Sector CapabilityInteractive Scotland Creative Sector Capability
Interactive Scotland Creative Sector Capability
 
D14 - Inspiring Digital Business - Fintech Studio Sessions
D14 - Inspiring Digital Business - Fintech Studio Sessions D14 - Inspiring Digital Business - Fintech Studio Sessions
D14 - Inspiring Digital Business - Fintech Studio Sessions
 
George MacGinnis, PA Consulting
George MacGinnis, PA ConsultingGeorge MacGinnis, PA Consulting
George MacGinnis, PA Consulting
 
Alex Sbardella, Redant
Alex Sbardella, RedantAlex Sbardella, Redant
Alex Sbardella, Redant
 
Alex Ogilvie, Seller Dynamics
Alex Ogilvie, Seller DynamicsAlex Ogilvie, Seller Dynamics
Alex Ogilvie, Seller Dynamics
 
John Andrews, IORMA
John Andrews, IORMAJohn Andrews, IORMA
John Andrews, IORMA
 
Richard Unwin, Backbone IT
Richard Unwin, Backbone ITRichard Unwin, Backbone IT
Richard Unwin, Backbone IT
 
Peter Mowforth, INDEZ
Peter Mowforth, INDEZPeter Mowforth, INDEZ
Peter Mowforth, INDEZ
 
Debbie Forster, Apps for Good
Debbie Forster, Apps for GoodDebbie Forster, Apps for Good
Debbie Forster, Apps for Good
 
Chris Rush, Realise (BBC CONNECTED STUDIO)
Chris Rush, Realise (BBC CONNECTED STUDIO)Chris Rush, Realise (BBC CONNECTED STUDIO)
Chris Rush, Realise (BBC CONNECTED STUDIO)
 
Robin Cramp & Stuart Martin, BBC
Robin Cramp & Stuart Martin, BBCRobin Cramp & Stuart Martin, BBC
Robin Cramp & Stuart Martin, BBC
 
Grainne Hamilton, Jisc RSC Scotland
Grainne Hamilton, Jisc RSC ScotlandGrainne Hamilton, Jisc RSC Scotland
Grainne Hamilton, Jisc RSC Scotland
 
Chris Sizemore & Ian Myatt, BBC
Chris Sizemore & Ian Myatt, BBCChris Sizemore & Ian Myatt, BBC
Chris Sizemore & Ian Myatt, BBC
 
Sarah Drummond, Wearesnook
Sarah Drummond, Wearesnook Sarah Drummond, Wearesnook
Sarah Drummond, Wearesnook
 
Justene Ewing, Digital Health Institute (DHI)
Justene Ewing, Digital Health Institute (DHI)Justene Ewing, Digital Health Institute (DHI)
Justene Ewing, Digital Health Institute (DHI)
 
Chris Aitken & Pupils, Wick High School
Chris Aitken & Pupils, Wick High SchoolChris Aitken & Pupils, Wick High School
Chris Aitken & Pupils, Wick High School
 
Roger De'Ath, Google
Roger De'Ath, Google Roger De'Ath, Google
Roger De'Ath, Google
 
Tom Loosemore,Government Digital Service
Tom Loosemore,Government Digital ServiceTom Loosemore,Government Digital Service
Tom Loosemore,Government Digital Service
 

The Mechanics of Engagement: Boosting Participation Through Gamification and Personalized Content

Notas del editor

  1. Like to play game, like for access to discounts, coupons, comps, open golf
  2. Photo upload, video upload, more complex, bringing people back, golden oldies, invite on entry, post to wall
  3. Team 28