24. Structure to aim for
1) Brief summary
2) Find out about them
3) Talk about things they are
interested in
25. To beat the Curse of Knowledge
1) What is the essence of the need?
2) What is not obvious about the
need?
3) What story / example / analogy
helps us understand the need?
4) What reasons (including stories) do
we have to think our solution
works?
5) Briefly explain our solution.
26. To beat the Curse of Knowledge
1) What is the essence of the need
(for our service)?
2) What is not obvious about the
need (for our service)?
3) What story / example / analogy
helps us understand the need?
4) What reasons (including stories) do
we have to think our solution works
5) Briefly explain our solution /
service.
35. Children in the care system
1) The Need – they are moved around too
much
2) Not Obvious - more changes = less
stability and more harm
3) Story - eg one boy had 19 placements by
age of 10
4) Impact – same outcomes as children not
in care
5) Solution - New Orleans model – Speed. If
doesn’t work, permanent placement.
37. To beat the Curse of Knowledge
1) What is the essence of the need?
2) What is not obvious about the
need?
3) What story / example / analogy
helps us understand the need?
4) What reasons (including stories) do
we have to think our solution works
5) Briefly explain our solution.
38. Structure of persuasive conversation
(Your intention)
Build rapport
Give a short summary (if necessary)
Ask questions. Understand them
Match. (Talk about what interests them)
Confirm
Ask for something
39. Structure of persuasive conversation
(Your intention)
Build rapport
Give a short summary (if necessary)
Ask questions. Understand them
Match. (Talk about what interests them)
Confirm
Ask for something
40. Structure of persuasive conversation
(Your intention)
Build rapport
Give a short summary (if necessary)
Ask questions. Understand them
Match. (Talk about what interests them)
Confirm
Ask for something
41. Structure of persuasive conversation
(Your intention)
Build rapport
Give a short summary (if necessary)
Ask questions. Understand them
Match. (Talk about what interests them)
Confirm
Ask for something
42. Structure of persuasive conversation
(Your intention)
Build rapport
Give a short summary (if necessary)
Ask questions. Understand them
Match. (Talk about what interests them)
Confirm
Ask for something
43. Structure of persuasive conversation
(Your intention)
Build rapport
Give a short summary (if necessary)
Ask questions. Understand them
Match. (Talk about what interests them)
Confirm
Ask for something
44. Structure of persuasive conversation
(Your intention)
Build rapport
Give a short summary (if necessary)
Ask questions. Understand them
Match. (Talk about what interests them)
Confirm
Ask for something
45. Structure of persuasive conversation
(Your intention)
Build rapport
Give a short summary (if necessary)
Ask questions. Understand them
Match. (Talk about what interests them)
Confirm
Ask for something
46. What could you go and do?
1) Talk to a colleague
2) Try out the five questions to find
persuasive things to say
47.
48.
49. Please stay in touch
www.woodsconsultancy.co.uk
Twitter – woods_rob
Editor's Notes
Explain that as a major gift fundraiser I struggled a great deal initially. My poor results were not down to poor effort. I worked hard!! But I was focussing my energy on the wrong things. I noticed results are not equal. Some people were getting way better results. I wanted to know why.
It causes you to say too much and say the wrong things
It causes you to say too much and say the wrong things
Eg Nahi; eg ChildLine schools service – teacher endorsements;
Eg Nahi; eg ChildLine schools service – teacher endorsements;
Eg Nahi; eg ChildLine schools service – teacher endorsements;