1. TVEverywhere. Television Just Isn’t Television Any More....

2. What The Heck Am I Doing Here On A Friday Afternoon ?

4. TVEverywhere. TV Everywhere is a company focused on investment in the future of television We believe that this will increasingly be based on delivery over IP with the development of social television in a very cluttered distribution environment We establish, invest in and develop companies which will support the next generation of media and television companies Our Companies

5. ...Where We’ve Come From Four channels One screen Linear programming

6. Where We’re Going To... From the living room to every room From sociable viewing to individual viewing to social viewing From one screen to two screens

7. Online TV Just Keeps On Growing Homes with Internet TV watch it 32% of the time iPad users spend 3x more time watching video than laptop users Source: ComScore

8. Changing Carriage Analogue Broadcast Digital Broadcast IP carriage – Unicast, Multicast White Space Broadcasting

9. Changing Screens Larger screens Mobile Projectors 3D screens

10. Changing Audiences Any time, any place, any device Two screen consumption Interactive viewing Global tribes An audience of one

11. Changing Experience Live Scheduled Download On Demand Always Available User Generated Short Form Long Form

12. Changing Production User generated Crowdsourced productions Machinima Sponsor driven production

13. Changing Industry Players The New Broadcasters Broadband Providers Hardware Manufacturers Sports Federations Retailers Content Hardware Network

14. Geography Why YouTube Doesn’t Work

15. Clicky pointy is great for web, but bad for TV

16. Global Tribes and why media buying doesn’t work

17. Local Delivery, Local Budgets

18. Becomes Global Delivery, with, er... Local Budgets

19. Behavioural Targeting Lacks Brand Building Impact v.

20. Why Every Client Deserves Their Own Online TV Channel

21. Cost effective – a TV channel for under £10kWidespread reach – 80% of internet users watch video onlineTargeted – can be tailored to specific audiencesRegular contact point – provides multiple message opportunitiesMeasurable – detailed, accountable metricsInteractive – opportunities for call to actionEffective – 8% ecomm video ads v 0.2% for banners

23. Emotional

24. Memorable

25. Flexible

27. Land Rover

29. Bandwidth

30. Content

31. Produce own

32. Buy in

33. Repackage

34. User generated

36. What Doesn’t Work One offs “Build it and they will come” Poor content Lack of ‘social’ aspect

37. Video Campaigns... Video + VZPlugins Online channels Mobile channels Closed circuit channels Video marketing Syndicated video Video Mashups Video SEO

38. Giralda TV One weekend 1.6 m unique viewers 750k Facebook posts 1.2m tweets

39. Jeep + Deal with Professional Windsurfers’ Association Buy guaranteed media Syndicated programme Live web and mobile coverage = plus

40. SonyEricsson Launch of T310 with Tony Hawk game Packaged special skatebaord features Mobile video, longer online video Supported by traditional media buy

41. What The Heck Is Social TV ?

43. TVEverywhere. Television Just Isn’t Television Any More.... Is It ? www.tveverywhere.co.uk