When it comes to lead generation, landing pages are a must-have. Find out how you can evolve your landing pages to increase lead generation and provide a meaningful user experience with the use of micro-interactions and interactivity. In this presentation, ion interactive spotlights our top 5 ways to up-level landing pages, provide more value to users and get results. LEARN HOW TO: - Utilize interactivity to provide value to users and encourage conversions - Leverage digital storytelling as a landing page conversion driver - Create Sales-ready leads through thoughtful engagement - Use gamification within your forms to drive users through the conversion funnel - And more!

1. How to Increase Conversions & Engagement with
Next Generation Landing Pages

2. What We Will Cover
•Microinteractions
•Utility
•Personalization
•Show, Don’t Tell
•Gamification

3. What is a Landing Page?

4. a web page, typically offer-specific
and featuring a clear call to action,
that a user lands on after clicking a
hyperlink from an advertisement such
as social, search, or display
noun
Land•ing Page

5. The Landing Page
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6. The Landing Page
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7. Traditional Landing Page
User Lands on Page Completes Form Downloads Asset
Starts to Read Gets Distracted Less Likely to
Become a Customer

8. What’s Next?

9. What’s Next?
In today’s interactive age, it’s hard to
argue that the best you can do is
throw a form on a page and make
your customer fill it out to get a PDF.
Next-gen landing pages are much
more engaging, often multi-step
and usually highly interactive.

10. Microinteractions

11. interactivity points that allow for
meaningful engagement through the
use of animations, quiz questions, and
other design elements that allow users
to further explore content found within
a landing experience
noun
mi•cro•in•ter•ac•tion

12. Customer engagement efforts
are much more effective when
marketers can anticipate what
visitors are searching for, where
they want to go next, what
problems they are trying to solve,
and what promotions will be
of value to them.
– Jeff Fuhriman
”
“

13. Quiz Questions
https://veracode.postclickmarketing.com/developerinfographic/example

14. Tool Tips
www.virginiasriverrealm.com

15. Infographic Teasers
https://uberflip.postclickmarketing.com/infographic/example

16. Reveal
nationallife.postclickmarketing.com/InteractiveInfographic/Example

17. Inform
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18. Be Useful

19. an experience that helps your
audience learn something, makes their
lives easier, provides personalized
information or entertains them
noun
u•til•i•ty

20. If you sell something, you
make a customer today; if you
help someone, you make a
customer for life.
– Jay Baer
”
“

21. Solution Finder

22. FAQ
www.designhill.com/interactive-guide/how-to-use-facebook/

23. Sneak Peek

24. Solution Finder
apps.ioninteractive.com/site/solution-finder/interactive-content

25. Put It to the test
CONTENT
CONNECTS
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Content Marketing Strategy
STRATEGY
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your audience.
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Lead Gen
Awareness
Retention
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CONTENT
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34% 60% 85%
Engagement Lead Gen Opportunity

26. Show, Don’t Tell

27. a technique that aims to showcase the
value of a product or service though
the use of video, product tours, and
other multi-media rather than simply
listing out benefits and features in text
form
noun
show, don’t tell

28. 91% of buyers agreed
that they prefer more
interactive/visual content
that can be accessed on
demand.*
* DemandGen’s 2015 Content Preferences Survey
91%

29. Animations

30. Animations

31. Video

32. Video Testimonials

33. Product Tour
https://www.hubspot.com/marketing/product-tour

34. Product Tour
https://salesforce.postclickmarketing.com/producttour/example

35. Put It to the Test
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PRODUCT TOUR
TIP
Get insight into your
monthly content
performance.

36. Personalization

37. a means of meeting the customer's
needs more effectively and efficiently,
making interactions faster and easier
and, consequently, increasing
customer satisfaction and the
likelihood of repeat visits
noun
per•son•al•iz•a•tion

38. 56% of customers
are more likely to buy
with a personalized
experience.*
* DemandGen’s 2015 Content Preferences Survey
56%

39. 78% of consumers
will trust your brand
if you create more
customized content.*
* DemandGen’s 2015 Content Preferences Survey

40. Personalized Assets
symantec.postclickmarketing.com/example/resource-library

41. Segmentation
cmi.postclickmarketing.com/Assessment/Example

42. Choose Your Own Story
https://crossme.jp

43. Choose Your Own Story
https://crossme.jp

44. Personalization Through Calculation
www.vige.co/portfolio/interactive-infographics/tesla-models-interactive-infographic/

45. Put It to the Test
Your Customized Services
Based off your selections
Analytics
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Demographic studies, customer segmentation, conjoint analysis and other techniques
allow marketers to use large amounts of consumer purchase, survey and panel data
to understand and communicate marketing strategy.
Optimization
The performance of the web page can be improved through techniques such as
multi-layered cache, light weight design of presentation layer components and
asynchronous communication with server side components.
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We’ll create a roadmap or
a strategic approach.
We’ll increase visibility of
your page in search engines.
Increase visitor retention and
loyalty and user satisfaction.
We’ll help companies measure
traffic and popularity trends.

46. Gamification

47. the process of turning a static landing
experience or form into a game or
something resembling a game
noun
gam•ifi•cation

48. https://unbounce.com/
Reducing the number
of form fields from
11 to 4 can result in a
120increase in conversions
%

49. Visual Choice Sets
cmi.postclickmarketing.com/Assessment/Example

50. Visual Choice Sets
www.prowesscorptest.com/Intel_SAP_HANA/

51. Fun with Forms

52. Ratings

53. Mad Libs Forms
https://www.panthera.org

54. Put It to the Test

55. Bonus Trend
Meaningful Thank You Page

56. Add Value With Your Thank You Page
http://apps.ioninteractive.com/site/solution-finder/interactive-content

57. Recap
•Microinteractions
•Utility
•Personalization
•Show, Don’t Tell
•Gamification

58. info@ioninteractive.com
twitter: @ioninteractive
Thank You