9. 5
It’s easier than making
a sale in-store.
No overhead.
No staff required.
10. 6
Easily service
customers who
Move away or who live
outside your market.
11. Common objections…
“My customers like coming into the
store
for personal service”.
• Yes, a face-to-face sale is always best.
• Baby boomers may prefer this method, but what
happens when they are gone?
• Many consumers PREFER buying online.
12. Common objections…
“I don’t have time to focus on my
website”.
It takes constant effort to drive existing customers to
your web site AND to find new customers that way. But
the future of your business depends on it!
Know EVERYTHING about your site and manage it just
like another store. It’s not enough to just throw up a site -
you have to drive consumers there!
Appoint a Store Manager for your web site.
13. Not getting many online
sales?
Ask yourself these questions!
Is your site visually appealing to your target?
Is your site easily shopable?
Does the home page frequently get a facelift?
Do you put products on sale online?
Do your e-mails link customers directly to the product?
Do you feature products on Facebook and link them?
14. What does your site say
about you? • Visitors WILL go elsewhere for a more professional
shopping experience.
• Visitors assume your store will look like your web
site. Could be a poor reflection of your company.
EXAMPLE: Just moved to town.
15. What type of site do you
THE FRONT END/HOME PAGES - NOT THE ORDERING ENGINE
have?
• Dakis
• Word Press
• Lucidiom Enterprise
• Other/DIY
16. How often do you updated
it?
• Home page banners/graphics
• 2x/month
• Overall refresh
• 1x/year
