SEO is often thought of as some dark nebulous cloud full of unknown scary things. This presentation will try and make things like fitting SEO into a business strategy, translating those strategies into actionable items, and then measuring those results using real dollar figures not so scary. And most importantly, in real terms that everyone can understand.

4. #1 ASK YOURSELF SOME QUESTIONS

6. STEP #1: ASK YOURSELF SOME QUESTIONS Who is my target user?

8. STEP #1: ASK YOURSELF SOME QUESTIONS With over 100 million websites on the internet How do I avoid being another BLAH ?

9. STEP #1: ASK YOURSELF SOME QUESTIONS Know your niche

10. #2 RESEARCH & STRATEGY

11. STEP #2: RESEARCH & STRATEGY Getting to know your playing field

12. STEP #2: RESEARCH & STRATEGY Keyword Research

13. STEP #2: RESEARCH & STRATEGY Keyword Themes Blank/White T-shirts blank tshirts white tshirts blank t-shirts white t-shirts blank t shirts white tshirt blank shirt blank shirts blank tshirt white t shirt t shirt blank blank tee shirt wholesale blank t shirts cheap blank t shirts plain white tshirts Custom T-shirts custom tshirts custom t-shirts custom t shirt custom made t shirts custom t-shirts toronto custom t shirts calgary custom t-shirts canada custom t shirts ottawa toronto custom t-shirts custom print t shirts custom t shirts cheap custom t shirt custom tshirts toronto custom t-shirts winnipeg cheap custom tshirts T-shirt Printing t shirt printing tshirt printing tee shirt printing custom shirt printing t shirt printing companies online t shirt printing shirt printing shirt screen printing t shirts printed t shirt prints t shirt printing company t shirt printing toronto shirts printing t shirt screen printing t shirt printing machines

15. STEP #2: RESEARCH & STRATEGY Low Hanging Fruit Rank Checker by SEOBook.com Keyword Search Volume Actual Traffic Current Rankings Low Hanging Fruit? t shirt printing 1,900 80 87 No cheap t shirts online 28 10 12 No custom t-shirts canada 320 90 14 Yes shirt printing 170 40 22 No white t shirts 170 80 11 Yes

16. STEP #2: RESEARCH & STRATEGY Who is Ranking?

17. STEP #2: RESEARCH & STRATEGY What are my competitors doing?

18. STEP #2: RESEARCH & STRATEGY What do I want out of all this? KPI ’ S KPI ’ S KPI ’ S

19. STEP #2: RESEARCH & STRATEGY NOT A KPI

21. #3 BUILD!!!

26. STEP # 3: BUILD Title Tags

27. STEP # 3: BUILD Meta descriptions

29. #4 PROMOTE Source: http://www.flickr.com/photos/altterrain-guerilla-marketing-wild-posting-alternative-outdoor-advertising/

34. #5 Measure

35. STEP # 5: MEASURE Google Analytics