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"The European Football Club" Report *18th edition* | #SportInsight

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IQUII Sport updates its analysis on the football digital scenario, with the 18th edition of #TEFCReport.

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"The European Football Club" Report *18th edition* | #SportInsight

  1. 1. “THE EUROPEAN FOOTBALL CLUB” REPORT A Data-Driven Digital Analysis focused on Football @2019 IQUII SRL. THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 1 / 24
  2. 2. IQUII was born in 2011 and founded by two partners, Mirko and Fabio. The initial activity was focused on IT and security services. Its business model was reorganized in 2012, focusing on new mobile/web technologies. In 2013 IQUII integrated Digital Marketing and consultancy services in its commercial offer. In 2013 the company started a Wearable-IoT lab in order to position itself in Italy as the development leader of embedded software, mobile software, wearable technologies and User Experience. Today IQUII is a company which is strongly growing and quickly expanding abroad. From 2016 IQUII is part of the group "Be", a multinational company which is quoted on the Italian stock exchange. We focus on the key areas of digital projects in order to enable new business models and new opportunities through technologies. We realize creative communication strategies, enhanced by method and experience. We deeply explore trends and opportunities merging knowledge, research and extended vision. We lead our clients through innovative paths to connect people and brands, combining listening skills, engagement and experimentation. We are Digital Enablers THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #TEFCReport @2019 IQUII SRL. THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 2 / 24
  3. 3. IQUII SPORT 4 FANIZE: THE FAN ENGAGEMENT & LOYALTY PLATFORM 6 SPORTXP: THE SPORT PLATFORM FOR CLUBS 7 PLAYERXP: THE SPORT PLATFORM FOR ATHLETES 8 DUGOUT 10 EUROPE 11 EUROPE GROWN UP 22 ENGLAND 32 PREMIER LEAGUE 34 CHAMPIONSHIP 43 FRANCE 52 LIGUE 1 54 LIGUE 2 63 GERMANY 72 1.BUNDESLIGA 74 2.BUNDESLIGA 83 ITALY 92 SERIE A 94 LEGA B 103 PORTUGAL 112 PRIMEIRA LIGA 114 SEGUNDA LIGA 123 SPAIN 132 LALIGA 134 LALIGA2 143 OFFICIAL APPS 152 LEAGUES 159 SOCIAL GROWN UP 172 PLAYERS 173 PLAYERS EUROPE 174 PLAYERS PREMIER LEAGUE 179 PLAYERS LIGUE 1 184 PLAYERS 1.BUNDESLIGA 189 PLAYERS SERIE A 194 PLAYERS PRIMEIRA LIGA 199 PLAYERS LALIGA 204 THE EFC (R)EVOLUTION 209 Summary THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #TEFCReport @2019 IQUII SRL. THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 3 / 24
  4. 4. SPORT MARKETING & FAN ENGAGEMENT Understanding main stakeholders' strategies and anticipating Sport Industry trends, to engage the fan inside and outside the venue with membership, loyalty, proximity and sport retail strategies. INNOVATION TECHNOLOGY & SPORT PLATFORMS Outlining the relationship between sport and new technologies, deepening CRM and membership platform development studying technologies for clubs, associations and sports events. DATA MONETIZATION Developing data-driven strategies to support stakeholders, aiming to create value from data both directly and indirectly, and integrating online and offline touchpoints. INSIGHTS & REPORTS Collecting and analysing data, producing reports and infographics about clubs, players, events and the new eSports scenario. In August 2017 IQUII Sport has been launched, the Business Unit designed to study and deepen four Sport Industry areas: THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #TEFCReport @2019 IQUII SRL. THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 4 / 24
  5. 5. Nowadays, the implementation of a strategy needs to be planned with a data-driven approach. With this in mind, our two reports were born: "The European Football Club" Report for football and "The Basketball League" Report for basketball. These studies deal with the presence of the main stakeholders of the related sports on social media, highlighting variations and overtakes on a monthly basis. The aim of IQUII Sport is to realize and to offer tools supporting clubs, brands and athletes in the acquisition, engagement, loyalty and monetization of their own fanbases. OUR CLIENTS THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #TEFCReport @2019 IQUII SRL. THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 5 / 24
  6. 6. FOLLOW US ONFOLLOW US ON WHO CHOSE US FIR - FEDERAZIONE ITALIANA RUGBY FROSINONE CALCIO CONTACT US INFO@IQUII.COM Thefanengagementandloyaltyplatform based on gamification and rewarding dynamics, able to engage the user in the transactional phase (after the purchase) and in the pre-transactional one. The tool to centralize the authentication and the building of users’ records, aggregatingdata,profilingandacquiring relevant info to create a structured database. The touchpoint, based on an own algorithm, to activate new revenue models, realizing targeted campaigns and even more solid and effective loyalty & membership strategies. CONTACT US INFO@IQUII.COM OR GO TO FANIZE.ITC O N T A C T U S ENGAGE FANS MONETIZE THEM THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #TEFCReport @2019 IQUII SRL. THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 6 / 24
  7. 7. CONTACT US INFO@IQUII.COM FOLLOW US ON The sport platform designed to offer a complete fan experience able to transform the fan from just a user to an active part of the community. The new frontier of fan engagement where supporters will experience personalised features dedicated to the world of their club. The software born to acquire a constant flow of data and to optimise the acquisition, membership and monetization processes. FROSINONE CALCIO VENEZIA FC VIRTUS ROMA WHO CHOSE US OR GO TO SPORTXP.NETC O N T A C T U S OUR HUB YOUR STRATEGY THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #TEFCReport @2019 IQUII SRL. THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 7 / 24
  8. 8. CONTACT US INFO@IQUII.COM FOLLOW US ON The web and mobile platform designed to make the athlete a real brand, turning him into a strategic asset for the business world. The innovative digital space to get in touch with the fanbase in a new and deeper way, for a closer and more interactive relationship. The sport platform aimed at optimising the fans’ data gathering process and improving their engagement. CONTACT US INFO@IQUII.COM FOLLOW US ON GIORGIO CHIELLINI WHO CHOSE US GIANLUIGI BUFFON OR GO TO PLAYERXP.ITC O N T A C T U S WE ASSIST YOU SCORE THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #TEFCReport @2019 IQUII SRL. THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 8 / 24
  9. 9. E N G L A N D G E R M A N Y E U R O P E E N G L A N D F R A N C E G E R M A N Y I T A LY P O R T U G A L S PA I N 2 L E A G U E S 4 4 C L U B S 2 L E A G U E S 3 6 C L U B S I T A L Y 2 L E A G U E S 3 9 C L U B S S P A I N 2 L E A G U E S 4 2 C L U B S P O R T U G A L 2 L E A G U E S 3 6 C L U B S F R A N C E 2 L E A G U E S 4 0 C L U B S Countries included in the clubs' analysis THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #TEFCReport @2019 IQUII SRL. THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 9 / 24
  10. 10. I T A L Y G E R M A N Y E N G L A N D F R A N C E S P A I N P O R T U G A L EUROPE Dugout Overview of the presence on Dugout of the 237 football clubs analyzed. THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #TEFCReport @2019 IQUII SRL. THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 10 / 24
  11. 11. EUROPE SnapShot / General 6 COUNTRIES 237 CLUBS 40 BRANDS 1.4 B+ 1.41%* FANS Total Countries analyzed: England, France, Germany, Italy, Portugal, Spain. Total Football Clubs analyzed in Premier League, Ligue 1, 1.Bundesliga, Serie A, Primeira Liga, LaLiga, Championship, Ligue 2, 2.Bundesliga, Lega B, Segunda Liga, and LaLiga2. Total Tech Brands on jerseys analyzed in Premier League, Ligue 1, 1.Bundesliga, Serie A, Primeira Liga, LaLiga, Championship, Ligue 2, 2.Bundesliga, Lega B, Segunda Liga, and LaLiga2. Total Facebook, Twitter, Instagram, YouTube Fans of the Football Clubs analyzed. THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #TEFCReport *[from May 15, 2019 to June 14, 2019] @2019 IQUII SRL. THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 11 / 24
  12. 12. 0 27.5 M 55.0 M 82.5 M 110.0 M 137.5 M 110.0 M 103.1 M 73.4 M 50.0 M 48.0 M 38.5 M 37.9 M 37.8 M 37.8 M 34.4 M CLUBS FANS % VAR* 01 REAL MADRID CF 110.0 M +0.38 02 FC BARCELONA 103.1 M -0.03 03 MANCHESTER UNITED 73.4 M -0.06 04 FC BAYERN MÜNCHEN 50.0 M -0.06 05 CHELSEA FC 48.0 M +0.16 06 JUVENTUS FC 38.5 M +0.68 07 MANCHESTER CITY 37.9 M -0.16 08 FC ARSENAL 37.8 M -0.02 09 PSG 37.8 M +0.55 10 FC LIVERPOOL 34.4 M +1.68 11 AC MILAN 24.7 M -0.09 12 BORUSSIA DORTMUND 15.1 M -0.09 +113 FC INTERNAZIONALE 14.2 M +7.19 -114 ATLÉTICO DE MADRID 13.7 M -0.06 15 TOTTENHAM HOTSPUR 11.6 M +8.40 16 AS ROMA 9.5 M +0.36 17 LEICESTER CITY 6.6 M -0.18 18 AS MONACO 5.3 M +0.34 19 OLYMPIQUE DE M. 5.2 M +0.31 20 SSC NAPOLI 4.2 M +0.32 775.6 M TOTAL FANBASE EUROPE Facebook Ranking of the TOP 20 most followed European football clubs on Facebook. THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #TEFCReport *[from May 15, 2019 to June 14, 2019] @2019 IQUII SRL. THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 12 / 24
  13. 13. 0 8.0 M 16.0 M 24.0 M 32.0 M 40.0 M 32.2 M 29.9 M 19.5 M 14.5 M 12.8 M 11.9 M 7.0 M 7.0 M 6.9 M 6.8 M CLUBS FANS % VAR* 01 REAL MADRID CF 32.2 M +0.74 02 FC BARCELONA 29.9 M +0.80 03 MANCHESTER UNITED 19.5 M +1.19 04 FC ARSENAL 14.5 M +0.81 05 CHELSEA FC 12.8 M +1.13 06 FC LIVERPOOL 11.9 M +2.39 +207 MANCHESTER CITY 7.0 M +1.36 08 PSG 7.0 M +1.11 -209 AC MILAN 6.9 M +0.41 10 JUVENTUS FC 6.8 M +1.42 11 FC BAYERN MÜNCHEN 4.6 M +0.62 12 ATLÉTICO DE MADRID 4.3 M +1.13 13 TOTTENHAM HOTSPUR 3.5 M +2.35 14 BORUSSIA DORTMUND 3.3 M +0.82 15 OLYMPIQUE DE M. 3.1 M +0.89 16 AS MONACO 2.1 M +0.28 17 FC EVERTON 1.8 M +1.35 18 AS ROMA 1.8 M +0.63 19 FC INTERNAZIONALE 1.7 M +0.71 20 OLYMPIQUE LYONNAIS 1.6 M +1.03 231.8 M TOTAL FANBASE EUROPE Twitter Ranking of the TOP 20 most followed European football clubs on Twitter. THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #TEFCReport *[from May 15, 2019 to June 14, 2019] @2019 IQUII SRL. THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 13 / 24
  14. 14. 0 13.5 M 27.0 M 40.5 M 54.0 M 67.5 M 54.1 M 52.3 M 21.8 M 15.9 M 14.6 M 13.7 M 9.0 M 8.8 M 7.7 M 7.0 M CLUBS FANS % VAR* 01 FC BARCELONA 54.1 M +0.77 02 REAL MADRID CF 52.3 M +0.79 03 MANCHESTER UNITED 21.8 M +1.16 04 CHELSEA FC 15.9 M +0.95 05 FC ARSENAL 14.6 M +0.81 06 FC LIVERPOOL 13.7 M +2.47 07 JUVENTUS FC 9.0 M +1.68 08 PSG 8.8 M +1.13 09 MANCHESTER CITY 7.7 M +1.37 10 AC MILAN 7.0 M +0.41 11 FC BAYERN MÜNCHEN 6.7 M +0.87 12 ATLÉTICO DE MADRID 4.8 M +1.15 13 TOTTENHAM HOTSPUR 3.7 M +2.41 14 BORUSSIA DORTMUND 3.5 M +1.18 15 OLYMPIQUE DE M. 3.2 M +0.99 16 AS ROMA 2.6 M +1.22 17 AS MONACO 2.3 M +0.41 18 FC INTERNAZIONALE 2.1 M +1.19 19 FC EVERTON 1.8 M +1.35 20 OLYMPIQUE LYONNAIS 1.7 M +1.08 293.6 M TOTAL FANBASE Twitter local Twitter international EUROPE Twitter global Ranking of the TOP 20 most followed European football clubs on Twitter, considering both local and international accounts. THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #TEFCReport *[from May 15, 2019 to June 14, 2019] @2019 IQUII SRL. THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 14 / 24
  15. 15. 0 18.5 M 37.0 M 55.5 M 74.0 M 73.2 M 72.1 M 29.2 M 27.4 M 22.0 M 17.1 M 16.8 M 16.8 M 14.5 M 13.0 M CLUBS FANS % VAR* 01 REAL MADRID CF 73.2 M +2.03 02 FC BARCELONA 72.1 M +2.64 03 MANCHESTER UNITED 29.2 M +2.53 04 JUVENTUS FC 27.4 M +4.96 05 PSG 22.0 M +3.38 06 CHELSEA FC 17.1 M +4.13 07 FC BAYERN MÜNCHEN 16.8 M +2.70 08 FC LIVERPOOL 16.8 M +9.55 09 FC ARSENAL 14.5 M +2.33 10 MANCHESTER CITY 13.0 M +5.49 11 BORUSSIA DORTMUND 7.6 M +2.94 12 ATLÉTICO DE MADRID 7.3 M +3.02 13 AC MILAN 6.0 M +2.00 14 TOTTENHAM HOTSPUR 5.0 M +9.01 +115 FC INTERNAZIONALE 3.0 M +4.66 -116 LEICESTER CITY 3.0 M +2.71 17 AS ROMA 2.6 M +3.63 18 SSC NAPOLI 1.5 M +2.68 19 AS MONACO 1.3 M +0.61 20 SL BENFICA 1.2 M +5.28 369.4 M TOTAL FANBASE EUROPE Instagram Ranking of the TOP 20 most followed European football clubs on Instagram. THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #TEFCReport *[from May 15, 2019 to June 14, 2019] @2019 IQUII SRL. THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 15 / 24
  16. 16. 0 2.0 M 4.0 M 6.0 M 8.0 M 7.0 M 4.7 M 2.6 M 2.0 M 1.8 M 1.8 M 1.7 M 1.3 M 1.2 M 1.2 M CLUBS FANS % VAR* 01 FC BARCELONA 7.0 M +1.69 02 REAL MADRID CF 4.7 M +5.09 03 FC LIVERPOOL 2.6 M +9.03 04 JUVENTUS FC 2.0 M +2.12 +105 MANCHESTER CITY 1.8 M +2.89 -106 PSG 1.8 M +0.50 07 MANCHESTER UNITED 1.7 M +2.76 08 FC ARSENAL 1.3 M +2.06 09 CHELSEA FC 1.2 M +2.63 10 FC BAYERN MÜNCHEN 1.2 M +8.06 11 TOTTENHAM HOTSPUR 597.6 K +5.38 12 AC MILAN 513.0 K +0.81 13 BORUSSIA DORTMUND 444.0 K +3.15 14 FC INTERNAZIONALE 431.5 K +2.86 15 AS ROMA 306.6 K +1.48 16 REAL BETIS BALOMPIÉ 286.0 K +0.89 17 OLYMPIQUE DE M. 255.1 K +2.06 18 ATLÉTICO DE MADRID 211.6 K +19.56 +319 SL BENFICA 140.3 K +13.59 -120 SSC NAPOLI 132.2 K +0.98 32.1 M TOTAL FANBASE EUROPE YouTube Ranking of the TOP 20 most followed European football clubs on YouTube. THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #TEFCReport *[from May 15, 2019 to June 14, 2019] @2019 IQUII SRL. THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 16 / 24
  17. 17. 0 27.5 M 55.0 M 82.5 M 110.0 M 137.5 M 220.2 M 212.1 M 123.8 M 79.1 M 74.8 M 72.6 M 68.6 M 68.1 M 65.7 M 59.7 M CLUBS FANS % VAR* 01 REAL MADRID CF 220.2 M +1.07 02 FC BARCELONA 212.1 M +1.04 03 MANCHESTER UNITED 123.8 M +0.77 04 CHELSEA FC 79.1 M +1.18 05 JUVENTUS FC 74.8 M +2.32 06 FC BAYERN MÜNCHEN 72.6 M +0.74 +107 PSG 68.6 M +1.50 -108 FC ARSENAL 68.1 M +0.69 09 FC LIVERPOOL 65.7 M +4.00 10 MANCHESTER CITY 59.7 M +1.29 11 AC MILAN 38.1 M +0.33 12 BORUSSIA DORTMUND 26.5 M +0.93 13 ATLÉTICO DE MADRID 25.5 M +1.14 14 TOTTENHAM HOTSPUR 20.7 M +7.38 15 FC INTERNAZIONALE 19.3 M +6.10 16 AS ROMA 14.2 M +1.00 17 LEICESTER CITY 11.0 M +0.80 18 OLYMPIQUE DE M. 9.7 M +0.83 19 AS MONACO 8.9 M +0.37 20 SSC NAPOLI 7.3 M +0.85 1.4 B TOTAL FANBASE EUROPE Social Ranking of the TOP 20 most followed European football clubs based on the aggregate Facebook, Twitter, Instagram, YouTube fanbases. THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #TEFCReport *[from May 15, 2019 to June 14, 2019] @2019 IQUII SRL. THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 17 / 24
  18. 18. 0 27.5 M 55.0 M 82.5 M 110.0 M 137.5 M 240.2 M 236.3 M 126.1 M 82.1 M 77.0 M 74.6 M 70.4 M 68.3 M 67.5 M 60.4 M CLUBS FANS % VAR* 01 REAL MADRID CF 240.2 M +1.06 02 FC BARCELONA 236.3 M +1.01 03 MANCHESTER UNITED 126.1 M +0.78 04 CHELSEA FC 82.1 M +1.15 05 JUVENTUS FC 77.0 M +2.32 06 FC BAYERN MÜNCHEN 74.6 M +0.76 07 PSG 70.4 M +1.49 08 FC ARSENAL 68.3 M +0.69 09 FC LIVERPOOL 67.5 M +3.97 10 MANCHESTER CITY 60.4 M +1.30 11 AC MILAN 38.1 M +0.33 12 BORUSSIA DORTMUND 26.6 M +0.97 13 ATLÉTICO DE MADRID 26.0 M +1.15 14 TOTTENHAM HOTSPUR 20.9 M +7.35 15 FC INTERNAZIONALE 19.7 M +6.04 16 AS ROMA 15.0 M +1.09 17 LEICESTER CITY 11.0 M +0.80 18 OLYMPIQUE DE M. 9.8 M +0.87 19 AS MONACO 9.0 M +0.40 20 SSC NAPOLI 7.5 M +0.89 1.5 B TOTAL FANBASE Twitter local Twitter international EUROPE Social (Twitter global) Ranking of the TOP 20 most followed European football clubs based on the aggregate Facebook, Twitter Global, Instagram, YouTube fanbases. THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #TEFCReport *[from May 15, 2019 to June 14, 2019] @2019 IQUII SRL. THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 18 / 24
  19. 19. 35% 10% 25% 15% 15% ENGLAND GERMANY ITALY FRANCE SPAIN EUROPE Clubs 457.7 M [ TOTAL FANS ] 428.1 M [ TOTAL FANS ] 99.1 M [ TOTAL FANS ] 87.2 M [ TOTAL FANS ] 153.7 M [ TOTAL FANS ] CLUBS 20 COUNTRIES 6 Social Media coverage of the 6 countries based on the presence of their related football clubs in the "European TOP 20 most followed teams" chart. THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #TEFCReport *[from May 15, 2019 to June 14, 2019] @2019 IQUII SRL. THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 19 / 24
  20. 20. 0 133.5 M 267.0 M 400.5 M 534.0 M 534.0 M 524.4 M 160.2 M 77.4 M 24.2 M 20.6 M 15.3 M 8.2 M 5.7 M 5.1 M SPONSORS FANS % VAR* 01 ADIDAS 534.0 M +1.25 02 NIKE 524.4 M +1.57 03 PUMA 160.2 M +0.69 04 NEW BALANCE 77.4 M +3.52 05 UMBRO 24.2 M +1.17 06 MACRON 20.6 M +1.02 07 KAPPA 15.3 M +1.07 08 JOMA 8.2 M +1.27 09 UNDER ARMOUR 5.7 M +0.67 10 LE COQ SPORTIF 5.1 M +0.50 +111 ERREA 4.5 M +1.12 -112 JAKO 4.5 M +0.65 13 LUKE SPORT 4.2 M +1.80 14 HUMMEL 3.8 M +1.03 15 KELME 2.9 M +0.97 16 LOTTO 2.9 M +1.17 17 UHLSPORT 2.4 M +0.54 18 LACATONI 1.2 M +1.02 19 ACERBIS 1.1 M +0.52 20 LEGEA 857.1 K +0.88 1.4 B TOTAL FANBASE EUROPE Social Brands Potential Social Media exposition of the Tech Brands on jerseys in relation to the total fanbase of the 237 sponsored European football clubs. The brands considered refer to the 2018/19 season. THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #TEFCReport *[from May 15, 2019 to June 14, 2019] @2019 IQUII SRL. THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 20 / 24
  21. 21. 8.86% 15.61% 10.97% 9.7% 5.91% 5.49% 5.49% 5.06% 4.64% 4.22% 2.53% 2.95% 2.53% 2.11% 1.69% 1.27% 1.27% 1.27% 0.84% 0.84% 0.84% 0.84% 0.84% 0.84% 0.84% 1.69% 0.42% 0.42% 0.42% 0.42% 0.42% 0.42% 0.42% 0.42% 0.42% 0.42% 0.42% 0.42% 0.42% 0.84% 0.42% EUROPE Tech Brands CLUBS 237 Tech Brands 40 Tech Brands on jerseys coverage in relation to the 237 sponsored European football clubs. The brands considered refer to the 2018/19 season. THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #TEFCReport @2019 IQUII SRL. THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 21 / 24
  22. 22. Thank you for reading Download the full Report for a full in-depth analysis of the top 6 European countries: England, France, Germany, Italy, Portugal, Spain. You will find data and rankings related to Nations, Football Clubs, Players, Social (Facebook, Twitter, Instagram and YouTube) and Tech Brands on jerseys of the first and second divisions. OR GO TO SPORT.IQUII.COM CONTACT US INFO@IQUII.COM FOLLOW US ON REPORT PREVIEW THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #TEFCReport @2019 IQUII SRL. THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 22 / 24
  23. 23. The European Football Club (R)evolution SEE YOU IN SEPTEMBER 19th Edition Keep following us to discover it! 1st Edition - September 2017 First Divisions of the main 5 European Leagues 2nd Edition - October 2017 NEW ENTRY Second Divisions of the main 5 European Leagues 3rd Edition - November 2017 NEW ENTRY TOP 20 European Players 4th Edition - December 2017 NEW ENTRY Social Media growth 5th Edition - February 2018 NEW ENTRY Transfer window effect on social media Dugout data 6th Edition - March 2018 NEW ENTRY YouTube data 7th Edition - April 2018 NEW ENTRY Twitter Global Primeira Liga 8th Edition - May 2018 NEW ENTRY Segunda Liga 9th Edition - June 2018 NEW ENTRY Players grown up 10th Edition - September 2018 NEW ENTRY TOP 20 Premier League Players TOP 20 Ligue 1 Players 11th Edition - October 2018 NEW ENTRY TOP 20 1.Bundesliga Players TOP 20 Serie A Players 12th Edition - November 2018 NEW ENTRY TOP 20 Primeira Liga TOP 20 LaLiga 13th Edition - December 2018 NEW ENTRY Social media analysis about the Leagues 14th Edition - February 2019 NEW ENTRY Football Clubs' Official Apps 15th Edition - March 2019 UPDATE Updated data and monthly variations 16th Edition - April 2019 UPDATE Updated data and monthly variations 17th Edition - May 2019 UPDATE Updated data and monthly variations 18th Edition - June 2019 UPDATE Updated data and monthly variations THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #TEFCReport @2019 IQUII SRL. THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 23 / 24
  24. 24. Edition 18 Version 1.0 - 19.06.19 [first release] Methodology and Specs Data are collected through proprietary tools and concern European football clubs participating in the first and second national divisions in England, France, Germany, Italy, Portugal and Spain. Logos and all rights are reserved to their respective owners. The collection of the data has been carried out on June 14, 2019. The report update will be done on a monthly basis. The data refers to the Facebook, Twitter, Instagram, YouTube accounts. Logos and all rights are reserved to their respective owners. Although we are committed to providing accurate and timely information, there can be no guarantee that such information will be accurate at the time of publication or will continue to be in the future. Texts and designs are made by the IQUII team. The IQUII name and logo are registered trademarks of IQUII. ©2019 IQUII s.r.l. All rights reserved. THE EUROPEAN FOOTBALL CLUB SPORT.IQUII.COM #TEFCReport @2019 IQUII SRL. THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 24 / 24

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