Thesis presentation for my master diploma on "Quality Journalism and New Technologies" (Danube University Krems)

1. “Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models”.
Ira Nikoletopoulou
QJNT3
22/10/2013
Analytic
Project
Int. Advisor: Anastasios Oikonomou
Ext. Advisor: Nikos Mihalitsis (Head of ertopen.com
& Former Technical Director of ERT)
1

2. WEB TV :
Τhe future of information
and entertainment on the internet.
Most important: Νο space and no time limits.
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
2

3. “Internet is the communication medium of the present
and future and this is why most international
companies are heavily investing in it”.
George Liosis
Technical Director of Focus Web TV
"Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
3

4. “Currently in Greece there are
4.9 million internet connections”.
Nick Michalitsis
Head of ertopen.com & Former Technical Director of ERT
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
4

5. “Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
5

6. “Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
6

7. “The new generation has grown up with the internet,
spends more hours in front of a computer
and as result it feels quite familiar
with the concept of Web TV”.
George Tsatsanyfos
Technical director of woop.gr
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
7

8. “Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
8

9. “Web TV is the future of television.
It is certain that in the future
it will sustain its growth by creating
and producing more original material,
improve its quality and gain more independence”.
Helen Kastrinaki, Journalist of entertv.gr
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
9

10. "Web Television is original television content
produced for broadcast via the World Wide Web”.
Definition of Wikipedia
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
10

11. “Internet television (or online television) is the digital
distribution of television content via the internet”.
Definition of Wikipedia
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
11

12. “All audiovisual content distributed and viewed
through web pages and applications,
either by live streaming or available
on video on demand, regardless of how
it can be accessed - desktop, mobile, smart TV”.
Alex Hobson, Internet & New Media Director of SKAI TV
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
12

13. Web TV viewers
03/2010 03/2011 06/2012 06/2013
The last 6 months 3,9%
Usually
0,1%
4,4%
9,7%
14,9%
1,1%
5,6%
9,9%
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
13

14. Men
General Users
The last 6 months
Usually
Women
General Users
14,4%
47,7%
15,3%
52,3%
9,1%
45,1%
10,8%
54,9%
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
14

15. “The interest is huge and growing both domestically
and internationally (meaning Greeks living abroad).
Especially in our country, during the last two years,
the public's interest for Web TV is a first. This is
certainly due to the need for richer content that is no
longer so rich in conventional television”.
Nick Pitsiladis, Head of Digital Media of Alpha TV
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
15

16. In Greece, three types of Web TV :
1) Exclusive Web TV Channels
2) Web TV Channels of TV Stations
3) Web TV Channels of News Sites
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
16

17. Questionnaire to 30 Media Professionals
(13 Web TV Channels) :
1) Managers
2) Technical Directors
3) Journalists
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
17

18. Exclusive
Web TV Channels
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
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19. Focus Web TV
(October 2012)
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
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20. Omnia TV
(September 2011)
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
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21. Cityzen TV
(January 2012)
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
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22. Web TV Channels
of TV Stations
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
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23. ALPHA TV
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
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24. NOVA
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
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25. SKAI TV
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
25

26. STAR
Central Greece
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
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27. Reach of major Greek sites with video content
You Tube 3.800.000
Mega 760.000
Alpha 470.000
Facebook 3.700.000
Ant1 520.000
Star 320.000
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
27

28. Web TV Channels
of News Sites
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
28

29. www.entertv.gr
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
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30. www.woop.gr
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
30

31. www.sport-fm.gr
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
31

32. www.zougla.gr
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
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33. www.contra.gr
www.sport24.gr
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
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34. www.protothema.gr
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
34

35. Most interesting “meeting” points
Technical infrastructure on the web
Job openings
Interactivity & targeted content
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
35

36. Several different types
of Web TV channels abroad
Our examples…
"Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
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37. YouTube
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
37

38. YouTube… some numbers
4 billion video views per day
90 hours of video uploaded every minute
70% of visitors come from outside the US
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
38

39. YouTube… in Greece
No 1 video site in 2012
3,8 million visitors per month
1 billion 300 million video views per month
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
39

40. BLIP
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
40

41. HULU
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
41

42. BBC iPlayer
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
42

43. OWN TV
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
43

44. NY Times
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
44

45. RAI EDU
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
45

46. Advertising Revenues
TV (2013) : 66,35 million dollars (+2,8% USA 2012)
Web TV (2013) : 4,14 million dollars (+41,4% USA 2012)
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
46

47. + 33% video ads on internet globally in 2012
Web TV usage :
USA, United Kingdom, Germany, France, Canada
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
47

48. Prediction for double-digit growth rate
for 2013-2017
in advertising revenue over Web TV
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
48

49. The situation in Greece…
Combination of low prices
& reduced budgets
- Free access -
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
49

50. Conclusively,
Web TV in Greece has great potential
to develop into a very powerful medium
of entertainment and information for the public.
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
50

51. “We want to go forward with a communication medium
that seems to be the communication medium
of the future”
Makis Triantafillopoulos
Owner of zougla.gr
“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
51

52. But in the end,
We are all judged by the result!

“Web TV in Greece :
the most striking (typical) examples and
their corresponding foreign models.”
Ira Nikoletopoulou
QJNT3
52