Personal Information
Organización/Lugar de trabajo
Sydney, Australia Australia
Ocupación
National Director, Strategy and Solutions at Starcom
Sector
Advertising / Marketing / PR
Sitio web
www.planningfornetworks.com
Acerca de
I am an analytical, creative and strategic communications planner with experience across Alcohol, Finance, Ecommerce, FMCG and Travel categories. Much of what I do is about inspiring and challenging people to approach familiar problems in different ways, whether clients’ business objectives or internal agency processes. Recently i've been working mostly with media that's made by brands rather than media owners, much of it based on the principle that people change their behaviour through interactions with other people, and where advertising or media has a role it is to create things to talk about.
I have had the word ‘digital’ in some of my job titles and not in others: I prefer to th...
Etiquetas
media
advertising
marketing
social
planning
brands
strategic planning
ideas
digital
future
economics
attention
networks
network
communities
behavioural economics
behaviour change
social strategy
innovation
media planning
agencies
advertising and marketing
p2p
cloud
mobile
agency
interestingness
free
tools
media agency
passion
internet
social media
people
strategy
social business
technology
Ver más
Presentaciones
(9)Documentos
(2)Recomendaciones
(137)Understanding AMAZON.COM: The world's most disruptive company
jbatistich
•
Hace 6 años
An Advertising Design Problem
Craig Adams
•
Hace 7 años
Cultural strategy
Marek Wolski
•
Hace 12 años
To break the rules, you gotta know the rules
Heidi Hackemer
•
Hace 8 años
Display Value - The Psychology of Conspicuous Consumption
Paul Marsden
•
Hace 9 años
no brand is your friend
Michael Paredrakos
•
Hace 10 años
Social, Digital & Mobile Around The World (January 2014)
We Are Social Singapore
•
Hace 10 años
The Evolution of Advertising: How Consumers Won the War for Their Attention
HubSpot
•
Hace 10 años
Sarah harper population_ageing
iMedia UK
•
Hace 13 años
Innovation is a bet not an experiment. (Google Firestarters)
Blonde
•
Hace 11 años
Google Firestarters 8 / Agencies are like the KLF
Glyn Britton
•
Hace 11 años
Edelman Digital 2013 Social Media Trends
Edelman Digital
•
Hace 11 años
The World's Biggest Social Media Team
TourismAustralia
•
Hace 11 años
6 Ways Ecosystems Have Changed Our Roles and the Way We Work
Cindy Chastain
•
Hace 11 años
Southwest Air: Nuts About Online Communications
IABC Houston
•
Hace 12 años
Case Study: OPEN Forum, Scott Roen, VP OPEN Forum
Signal Chicago 2012
•
Hace 13 años
Crispin Porter + Bogusky employee handbook
whatidiscover
•
Hace 17 años
The Future of Advertising 2020
John V Willshire
•
Hace 11 años
Crap. The Content Marketing Deluge.
Velocity Partners
•
Hace 11 años
THE NETWORKED REVOLUTION
Amy Rae
•
Hace 11 años
The End of TV as We Know It & The Birth of Transmedia
Ogilvy
•
Hace 11 años
Social by Design: Design Thinking & Business
David Armano
•
Hace 12 años
Strategy paper: Stories, Numbers & Conversations: Nokia's principles for social media marketing
Antony Mayfield
•
Hace 11 años
Measure What Matters: Measurement & ROI for Hyper Island Master Class
The Difference Engine
•
Hace 11 años
Measurement.ie
Mat Morrison
•
Hace 11 años
Engagement Vs Interruption
engagementvsinterruption
•
Hace 11 años
London 2012.com Olympic and Paralympic Games digital round up 10 September 2012
Alex Balfour
•
Hace 11 años
(Graham Brown) This is NOT #socialmedia
Graham Brown
•
Hace 12 años
PSFK Future of Retail Report 2012
PSFK
•
Hace 11 años
Personal Information
Organización/Lugar de trabajo
Sydney, Australia Australia
Ocupación
National Director, Strategy and Solutions at Starcom
Sector
Advertising / Marketing / PR
Sitio web
www.planningfornetworks.com
Acerca de
I am an analytical, creative and strategic communications planner with experience across Alcohol, Finance, Ecommerce, FMCG and Travel categories. Much of what I do is about inspiring and challenging people to approach familiar problems in different ways, whether clients’ business objectives or internal agency processes. Recently i've been working mostly with media that's made by brands rather than media owners, much of it based on the principle that people change their behaviour through interactions with other people, and where advertising or media has a role it is to create things to talk about.
I have had the word ‘digital’ in some of my job titles and not in others: I prefer to th...
Etiquetas
media
advertising
marketing
social
planning
brands
strategic planning
ideas
digital
future
economics
attention
networks
network
communities
behavioural economics
behaviour change
social strategy
innovation
media planning
agencies
advertising and marketing
p2p
cloud
mobile
agency
interestingness
free
tools
media agency
passion
internet
social media
people
strategy
social business
technology
Ver más