More Related Content Similar to Mobilni Internet i oglašavanje (20) More from Ivan Rečević (20) Mobilni Internet i oglašavanje18. Worldwide Handset Data - September 2009
Requests: 10,234,591,394
Top Device Mfrs % of Requests Share Chg % Top Handset Models % of Requests Share Chg % Smartphone Traffic - Worldwide
Apple 25.3% -1.4% Apple iPhone 16.9% 0.3% Smartphone Traffic Share 39.0%
Nokia 22.2% -1.7% Apple iPod Touch 8.4% -1.7% !"#$%&'()* +*,-*.%. /0 12$3 44
Samsung 12.7% 0.3% HTC Dream 2.8% 0.7%
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Motorola 5.9% -0.1% Samsung R450 2.5% -0.3% '#
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SonyEricsson 5.5% -0.3% Palm Pre 2.0% 0.5% ())*+
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HTC 4.3% 1.2% Sony PSP 1.6% 0.3% &&# 123
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LG 3.3% 0.0% Nokia N70 1.6% -0.1% 70*8
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RIM 3.1% 0.3% Motorola RAZR V3 1.5% -0.1%
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Palm 2.4% 0.5% RIM BlackBerry 8300 1.4% 0.1%
Kyocera 1.8% 0.0% Nokia 3110c 1.2% -0.2%
Sony 1.7% 0.3% Nokia N95 1.1% 0.1% !"#$%&'()* +*,-*.%. /0 5!3 44
(1)
Other 11.9% Kyocera S1300 1.1% 0.0% $#
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Nokia 6300 1.0% -0.1% >#
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Samsung R430 0.9% 0.0% %#
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HTC Magic 0.9% 0.5% &=#
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Nokia N80 0.8% 0.0% D+B9@
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Nokia N73 0.8% 0.0% 9:;+<
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Nokia 6120c 0.7% 0.0%
Motorola Z6M 0.6% -0.1%
RIM BlackBerry 8100 0.6% 0.0% Note: Above share % refers only to requests from Smartphones
Total 100.0% Total 48.4%
Handset Capabilities % Capable
Supports Polyphonic Ringtones 65.4%
Supports Streaming Video 63.7%
Statistika distribucije reklama u svetu. Able to Download Video Clips
Supports WAP Push Messages
75.0%
58.6%
MMA Standard Screen Size Share %
Notes Small 17.3%
• Month-over-month share change calculated as percent of current month requests less percent of prior month requests. Medium 17.7%
• New models in Top 20: HTC Magic. Large 19.9%
(1) Includes unclassified impressions and other manufacturers with < 2% share. X-Large 45.1%
19. United Kingdom Handset Data - September 2009
Requests: 343,586,095
Top Device Mfrs % of Requests Share Chg % Top Handset Models % of Requests Share Chg % Smartphone Traffic - UK
Apple 57.4% 5.4% Apple iPhone 38.2% 7.2% Smartphone Traffic Share 53.1%
SonyEricsson 9.1% 0.6% Apple iPod Touch 19.2% -1.8% !"#$%&'()* +*,-*.%. /0 12$3 45
Nokia 9.0% 0.4% HTC Dream 3.2% 0.5% "#
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HTC 6.1% 2.3% Nokia N95 2.0% 0.4%
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Samsung 5.5% 0.6% HTC Magic 1.5% 1.0% &''()
RIM 2.4% 0.4% HTC Hero 1.2% 0.8% "$#
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LG 2.3% 0.3% SonyEricsson K800i 1.1% 0.0% 234
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Sony 1.2% 0.0% Nokia 5800 XpressMusic 1.0% 0.3% !"#
Other (1) 7.1% Sony PSP 0.8% -0.1%
RIM BlackBerry 9000 0.7% 0.1%
SonyEricsson W910i 0.7% 0.0% !"#$%&'()* +*,-*.%. /0 6!3 45
Samsung J700 0.7% 0.0% "# 9"#
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Samsung G600 0.6% 0.0%
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LG KP500 0.6% 0.1% -:7+;) 5<
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RIM BlackBerry 8900 0.6% 0.1% "$# &;@8+-@
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Nokia 6300 0.5% 0.1% A-;@+BC 4+?-() 5<
SonyEricsson W580i 0.5% -0.1% !"#
567)8
SonyEricsson W810i 0.5% 0.0%
Nokia E71 0.5% 0.1%
RIM BlackBerry 8300 0.5% 0.1% Note: Above share % refers only to requests from Smartphones
Total 100.0% Total 74.5%
Handset Capabilities % Capable
Supports Polyphonic Ringtones 77.4%
Statistika distribucije reklama u Britaniji.
Supports Streaming Video 89.1%
Able to Download Video Clips 95.4%
Supports WAP Push Messages 32.3%
MMA Standard Screen Size Share %
Notes Small 3.0%
• Month-over-month share change calculated as percent of current month requests less percent of prior month requests. Medium 3.8%
• New models in Top 20: HTC Hero, Nokia E71, and BlackBerry 8300. Large 19.4%
• (1) Includes unclassified impressions and other manufacturers with < 1% share. X-Large 73.9%
21. ‘Walled Gardens’ Collapsed Nearly Overnight
UK Mobile Users Fleeing From Carrier Portal Sites
Mobile Web Sites’ Share of UK Mobile Internet Users
2007 2008
Carriers
Google 82%
57%
Google 44% BBC 56%
BBC 34% Nokia 56%
Nokia 24% Facebook 40%
Yahoo! 15% Webmails 31%
eBay 11% YouTube 30%
Microsoft 11% Microsoft 28%
Webmails 10% Wikipedia 27%
Amazon.com 7% Yahoo! 25%
Wikipedia 7% Carriers 22%
0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%
Note: Share of users refers to the percent of users who have accessed these sites on a mobile phone during each year; i.e. 82% of UK
mobile Internet users accessed Google in 2008, up from 44% in 2007. Source: Nokia Siemens Networks, Nokia UK Smartphone Study. 46
24. Korišćeni materijali u ovoj prezentaciji su
prikazani prema Creative Commons licenci
na poslednjem slajdu u skladu sa licencom i
njihovim vlasnicima.
Ova prezentacija nikada ne bi nastala bez velikog
strpljenja.
Hvala Dragana.
25. William
shapeshift TechCrunch
Forrester
larksfem Carlo Nicora Stephan
Geyer
nataliej Mr.Beaver
stefan >=> Mãhi Teshneh
pipe Pixel Addict
xeni MarkKelley
Michael Lebowitz shapeshift