Social media refers to online technologies that facilitate the sharing of ideas, thoughts, and information through the building of virtual networks and communities. The document defines social media and provides examples of major social media platforms, including blogs, social networks, microblogs, photo sharing, and more. Each platform is described in terms of its functions, most popular sites, and why individuals may want to engage with each type of social media.

1. Social Media

2. Social Media is an umbrella term that defines the
various activities that integrate technology, social
interaction and the construction of words, pictures,
videos and audio.
or we can say that:
Technologies that facilitate connections, discussions and
sharing of information
Social Media

3.  Blogs
 Social Networks
 Micro-Blogs
 Professional Social Networking
 Photo Sharing
 Wikis
 Video
 Podcasts
 Discussion Forums
Types of Social Media

4.  A blog is an easy-to-update website or webpage
where authors write regular entries in a diary-like
format. The most effective and interesting blogs
allow readers to engage in conversations with the
author and other readers.
Blogs

5.  A blog is a type of website with regular entries of
commentary, descriptions of events, or other material such
as graphics or videos. Entries are commonly displayed in
reverse-chronological order.
 77% of active internet users read blogs
 Top 15 best Blogging Sites:
www.ebizmba.com/articles/blogs
Definition of a Blog

6. WordPress vs. Blogger
 Blogger:
 FREE to start
 User friendly
 Fewer server problems
 Automatically adds geotags to posts
 WordPress:
 Increased traffic
 More plugins available
 Complex coding
 Complicated interface
 Many forums and communities for help

7. Social Networks:
Websites created for people (or organizations) who
are connected by friends, family, or common
interest.

8.  Social networking sites are websites that connect
people. In these online communities, people can join
(for free) and at a minimum, establish a page with
their profile.
 The most popular, MySpace and Facebook, also have
groups, which are feature-rich chat boards for
members.
Social Networks

9. Top social media sites
 Three top social media sites:
 Facebook – 400,000,000 active users (2010)
 LinkedIn – 45,000,000 active users, 331,000,000 page views per
month (June 2009)
 Twitter – 22,000,000 users, 50,000,000 tweets per day

10. Facebook
 Developed to connect college students with
other college students (.edu required)
 Broadened user-base and took market share
over MySpace
 Currently most used social media platform
(67% of all online adults)

11. Why do I want a Facebook
account?
• Keep track of friends & family
• Reconnect with old schoolmates,
business partners, coworkers, etc.
• Post pictures from recent trips, family
events, or just to show off your
grandkids
• Follow your favorite businesses and
find coupons or special deals

12.  Micro-blogging is writing extremely short blog
posts, kind of like text messages.
 Micro Blogs (like Twitter) is a social network where
people meet and add friends and read each other’s
updates and discuss them in the public timeline or
privately via direct message.
Micro-Blogs

13. Twitter
 Helps build connections with interesting and
relevant people around the world who are
working and talking about topics related to your
interests.
 Twitter is currently the most popular micro-blog
service and lets users post entries up to 140
characters long. Users can read these messages
online or have them sent as a text message to a
cell phone or other mobile device.

14. Why do I want a Twitter account?
• Find out about breaking news instantly
• Connect with people of similar interests
• Learn about upcoming events happening in your area
• Take advantage of contests and special deals

15. Social Media Platforms:
Not Facebook, But Similar
 Google+
 Allows similar features, but holds smaller user base
 Main utilization is Google+ Hangout, allowing free small
video conferencing
 LinkedIn
 Specific to professionals and professional groups

16. Google+
Why do I want a Google+ account?
• Google+ is similar to Twitter:
- Follow people that interest you
- Keep up with recent news
• and similar to Facebook:
- Post pictures, links, and status updates
• but still unique:
- Google+ allows you to add friends, coworkers, acquaintances,
even celebrities, into specific “circles”
- These circles allow you to publish information publically, to a
whole circle, or privately to just one or two of your friends

17. Professional Social Networking
Allows Students to…
 Build Online Presence and Personal
Brand
 Network with personal and
professional connections
 Job Search
 Access resources and information in
specific career field
 Expand skill set with technology
world

18. LinkedIn
World’s largest professional network with over 100
million members connects you to your trusted
contacts and helps you exchange knowledge, ideas,
and opportunities with a broader network of
professionals.
LinkedIn is a platform of :
60 million professionals
200,000+ organizations
Over 150 industries
2.1 million students
37,000 university groups

19. What LinkedIn is NOT
vs.
What LinkedIn IS
LinkedIn is NOT...
…A place for party photos
…A place to update the status of
your cat
…A traditional job board
LinkedIn IS…
… A Professional Social Networking
Site
…A network that allows you to
make the most out of trusted
professional networks

20.  Photo sharing has become a key part of the social
media landscape, since photos can now be so easily
shared on sites like Flickr, Pinterest and Picasa.
Photo Sharing

21. Kathleen Williams

22. • What is it?
Pinterest is a vision board -styled
social photo sharing website
and app where users can
create and manage theme-
based image collections.
How does it work?
A Pinterest member may
create a board. A board is
a set of pins created on
any given topic. Suggested
boards include: products I
love, favorite places &
spaces, books worth
reading, my style, for the
home, food. Users label
and create theme-based
image boards. Users can
populate their own boards
with media found online
using the Pin It button

23. Pinterest
Why do I want a Pinterest account?
• Connect with people of similar interests
• Maintain a virtual “pin board” of ideas, recipes, and inspirational
thoughts to revisit at any time
• Plan out parties, local events, and house projects in a public
manner where you can get immediate feedback from friends,
family, and community members

24.  A wiki is a collection of web pages that encourages
users to contribute or modify the content. By using a
simple web interface, a community can collaborate on
developing a document or Web page, no matter
where they're located.
Wikis

25.  Short videos are used to communicate all kinds of
information by way of websites and popular online
video-sharing services.
Videos

26.  Podcasting is a way of publishing MP3 audio files on
the web so they can be downloaded onto computers
or portable listening devices, such as iPods or other
MP3 players. Podcasting allows users to subscribe to
a feed of new audio files using "podcatching"
software (a type of aggregator), which periodically
checks for and downloads new audio files
automatically.
Podcasts

27.  Discussion forums are places for online communities
to discuss topics of common interest. Posts are
organized into related threads around questions and
answers, or community discussions.
 These forums work like a bulletin board: you post a
message and return later to see if people have
responded. A forum helps create communities around
shared interests.
Discussion Forums