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Controlling Your Links: How to Build a Private Network

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Private networks have become an increasingly appealing concept to many players in top competitive verticals. But developing a private network is a science in itself as well as a major investment.
Key takeaways:
- There is no such thing as too much security and risk management when it comes to building a private network;
- This is a long term project and a long term investment;
- Private networks are not for everyone - consider your potential ROI before starting;
- There is no one-size-fits-all recipe - each private network is a unique project;
- How to appear natural without blowing a fortune on it.

#BAC2015 talk

Publicado en: Empresariales
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  • more on private networks: https://www.linkedin.com/pulse/why-build-private-network-irish-wonder https://www.linkedin.com/pulse/how-get-right-domains-private-network-julia-logan-a-k-a-irishwonder
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Controlling Your Links: How to Build a Private Network

  1. 1. How to Build a Private Network BAC, Berlin October 2015
  2. 2. @irishwonder BAC, Berlin October 2015 What is a private network?
  3. 3. @irishwonder BAC, Berlin October 2015 Network site 1 Network site 2 Network site 3 Network site 4 Money site
  4. 4. @irishwonder BAC, Berlin October 2015
  5. 5. @irishwonder BAC, Berlin October 2015
  6. 6. @irishwonder BAC, Berlin October 2015  “Private Blog Network”
  7. 7. @irishwonder BAC, Berlin October 2015  If your idea of “private” is sharing link sources with hundreds of other “paying customers” of PBNs then yes, call them “Private”
  8. 8. @irishwonder BAC, Berlin October 2015  If all your links come from blogs it can be seen as a footprint  It may be enough to prompt digging deeper  While digging deeper, other footprints may be discovered
  9. 9. @irishwonder BAC, Berlin October 2015  Why DA is not a good metric: Compare this…
  10. 10. @irishwonder BAC, Berlin October 2015 ...to this:
  11. 11. @irishwonder BAC, Berlin October 2015
  12. 12. @irishwonder BAC, Berlin October 2015  May be effective short term  You are at the hands of the owner and their network building skills  It’s only a matter of time until they are discovered and penalised
  13. 13. @irishwonder BAC, Berlin October 2015
  14. 14. @irishwonder BAC, Berlin October 2015  Built for one beneficiary only  Everything randomised (more on this later)  Everything is (or appears) natural
  15. 15. @irishwonder BAC, Berlin October 2015  Control over link sources -> minimise Penguin risks  Competitive advantage  Additional sources of traffic  Building long term equity
  16. 16. @irishwonder BAC, Berlin October 2015  Helping the main site rank better  Targeting specific segments of your customer base  Targeting specific geolocations  Showcasing specific products or offers  Reputation management, including preemptive reputation management
  17. 17. @irishwonder BAC, Berlin October 2015  Everything can (and should) be done for more than one purpose!
  18. 18. @irishwonder BAC, Berlin October 2015  Of course they do
  19. 19. @irishwonder BAC, Berlin October 2015  Of course they do
  20. 20. @irishwonder BAC, Berlin October 2015 Short answer: NO
  21. 21. @irishwonder BAC, Berlin October 2015 - Why not? - Mainly, because of the costs involved
  22. 22. @irishwonder BAC, Berlin October 2015  New domain cost: $8-20  Aged domain cost: $8-X,000  You will also need to spend time finding and evaluating suitable domains, hosting them, putting up the sites, etc.
  23. 23. @irishwonder BAC, Berlin October 2015
  24. 24. @irishwonder BAC, Berlin October 2015  Let’s assume average domain cost of $30  Let’s assume average host cost of $60/year  Let’s assume you spend 1 hour finding each domain and your time is worth $100/hour 10 domains x $30 = $300 10 hosts x $60 = $600 10 hours x $100 = $1,000 ----------------------- TOTAL: $1,900
  25. 25. @irishwonder BAC, Berlin October 2015  Before you start, have a strategy  The above estimates do not include the cost of putting up a site  Not all domains you get may be usable  This is a LONG TERM project  There are recurring costs starting from year 2  Randomise everything – no shortcuts!
  26. 26. @irishwonder BAC, Berlin October 2015  You are building something to game Google – make sure you don’t hand it to Google!  Things to avoid: ◦ Gmail ◦ Google Docs/Drive ◦ Google Analytics (multiple sites in the same account) ◦ Google Webmaster Tools/Search Console (multiple sites in the same account) ◦ Chrome
  27. 27. @irishwonder BAC, Berlin October 2015  Domain age  Link profile metrics  Registration dates  Registrars  Whois details  Hosts  Site platforms  Payment methods  Anything else you can think of
  28. 28. @irishwonder BAC, Berlin October 2015 There’s no such thing as being too paranoid when building a private network
  29. 29. @irishwonder BAC, Berlin October 2015
  30. 30. @irishwonder BAC, Berlin October 2015  New domains  Expired domains  Aftermarket  Auctions
  31. 31. @irishwonder BAC, Berlin October 2015  GoDaddy Aftermarket
  32. 32. @irishwonder BAC, Berlin October 2015  The.domain.name
  33. 33. @irishwonder BAC, Berlin October 2015  The.domain.name
  34. 34. @irishwonder BAC, Berlin October 2015  The.domain.name
  35. 35. @irishwonder BAC, Berlin October 2015  irishwonder.com/tdn/
  36. 36. @irishwonder BAC, Berlin October 2015  Freshdrop  RegisterCompass  …  Registrar feeds directly for dropped domains
  37. 37. @irishwonder BAC, Berlin October 2015  Freshdrop
  38. 38. @irishwonder BAC, Berlin October 2015  Freshdrop
  39. 39. @irishwonder BAC, Berlin October 2015  Age  Link profile (strength, relevancy, anchor texts, spammy links)  Previous onsite history  Previous ranking/penalty history
  40. 40. @irishwonder BAC, Berlin October 2015
  41. 41. @irishwonder BAC, Berlin October 2015
  42. 42. @irishwonder BAC, Berlin October 2015
  43. 43. @irishwonder BAC, Berlin October 2015
  44. 44. @irishwonder BAC, Berlin October 2015
  45. 45. @irishwonder BAC, Berlin October 2015
  46. 46. @irishwonder BAC, Berlin October 2015
  47. 47. @irishwonder BAC, Berlin October 2015
  48. 48. @irishwonder BAC, Berlin October 2015
  49. 49. @irishwonder BAC, Berlin October 2015
  50. 50. @irishwonder BAC, Berlin October 2015
  51. 51. @irishwonder BAC, Berlin October 2015  Initial metrics: TF 36 CF 20  After purchase:
  52. 52. @irishwonder BAC, Berlin October 2015  The reason:
  53. 53. @irishwonder BAC, Berlin October 2015  Redirect them  Host them, restore the sites and link to the main site  Host them, develop new sites and link to the main site  Host them, restore the sites and keep developing new content while linking to main site
  54. 54. @irishwonder BAC, Berlin October 2015  Wayback Machine (archive.org)  CommonCrawl  Blekko  … or pull up old content in TDN (free trial link again: irishwonder.com/tdn/ )
  55. 55. @irishwonder BAC, Berlin October 2015 Things to watch for:  Sites uptime  Sites security  Decreasing value  Spam (onsite and offsite)  Renewal dates
  56. 56. @irishwonder BAC, Berlin October 2015
  57. 57. @irishwonder BAC, Berlin October 2015 • info@irishwonder.com • Twitter: @irishwonder • Slideshare: http://www.slideshare.net/irishwonder/ • LinkedIn: linkedin.com/in/irishwonder • Blogs: http://www.irishwonder.com/blog/ - general SEO http://www.irishwonder.syndk8.co.uk/ - darker areas

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