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Company Overview
Founded September 2015
MVP As of February 2016 over 2,100 customers
Team Iris Shoor, Nevo Elmalem, Alon S...
Co-founder
Product Line Manager
Co-founder
Blogging
VP Product and Marketing
Led the product to 10M users.
VP Product and ...
Vision
Make data accessible to All businesses
Give every businesses the same advantage enterprise
companies have today.
Oribi builds the largest data source of customer trends
and costs.
Oribi enables companies to get custom and advanced
anal...
Bring Enterprise Capabilities to Middle Markets
Payments
Stripe
Messaging
Slack
Helpdesk
ZenDesk
HR and Benefits
ZenPayrol...
The Opportunity
700,000 companies spend over $100K per year on online marketing.
Current solutions serve less than 5% of t...
The Challenges
Collecting data.
Mid-size companies don’t have an existing data set for BI.
The main questions keep changin...
What is BI /Acquisition Analytics for the Mid-
Market?
Creating a personal data set from existing sources.
Auto-tracking o...
Main Data Types Tracked
Business and
Product Events
On-Site
Changes
Referral Traffic Organic Traffic Paid
Acquisition
Cont...
Demo
MVP
A simple tool for Facebook Audience and campaign settings’ analysis.
Released – Feb, 2016
Insights Gained Since Launch of MVP
We attracted our target audience.
2,100 companies total.
Of them,
-120 companies have ...
The collected data is meaningful.
-Over 2M results collected.
-Total spend on Facebook ads of all accounts is $290M.
-Tren...
Verticals
Retail
Brands
Events Entertainment
Medical
Finance
Software/
Online Services
Education
Current Users
Sample users, last 3 days
Online car insurance
Smart helmets for
cycling
Console games
Printing for businesses
Software fo...
Competitive Matrix
HighIntegration
/Enterprise
Automatic
Partial Data Comprehensive Data
Oribi
Domo
Datorama
Origami
MixPa...
Ecosystem
Looker
Birst
Chartio
Domo
Good data
Datorama
MixPanel
Intercom.io
Mobile
Amplitude
Tableau Pentaho
SiSense
Pendo...
Market Size
“the marketing budget for analytics is growing. It now comprises 34% of respondents' budgets,
up sharply from ...
Customer Goal
Q2, 2017 - 1,000 paying customers. 100K companies
Q2, 2019 - 20,000 paying customers. 400K companies
2016 20...
Business Model
Subscription Options:
-By number of events/ data
-By analysis level
3 subscription packages based on the am...
Milestones 2016 – 2017
Thank You
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Oribi deck

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Oribi deck

  1. 1. Company Overview Founded September 2015 MVP As of February 2016 over 2,100 customers Team Iris Shoor, Nevo Elmalem, Alon Shoshani
  2. 2. Co-founder Product Line Manager Co-founder Blogging VP Product and Marketing Led the product to 10M users. VP Product and Marketing. Managed the Israeli site. Marketing blog – 10K – 50K unique visitors/ month. Startup culture (Hebrew) – 5K – 10K unique visitors/ month Iris Shoor
  3. 3. Vision Make data accessible to All businesses Give every businesses the same advantage enterprise companies have today.
  4. 4. Oribi builds the largest data source of customer trends and costs. Oribi enables companies to get custom and advanced analytics without relying on developers. What We Do
  5. 5. Bring Enterprise Capabilities to Middle Markets Payments Stripe Messaging Slack Helpdesk ZenDesk HR and Benefits ZenPayroll BI and Analytics Oribi Initial target market: Companies with an annual online marketing budget of over $100K. Buyer: Marketing departments. Create a ‘must-have’, easy to use tool with minimal time to ROI
  6. 6. The Opportunity 700,000 companies spend over $100K per year on online marketing. Current solutions serve less than 5% of them. Over 665,000 of them don’t have data to answer the most basic questions. Companies don’t understand how to leverage their sales funnel, increase user engagement and profitably run their marketing efforts. Budgets for BI, analytics and visualization software for the enterprise have grown by 10X over the last 5 years. Over 28M Google Analytics users worldwide.
  7. 7. The Challenges Collecting data. Mid-size companies don’t have an existing data set for BI. The main questions keep changing. Continuous updates to sites and products, as well as changes to the top of the funnel (Facebook, Google, Social) requires tools to be dynamic. Attribution and research for non-developers. Current solutions require developers for the setup and ongoing use.
  8. 8. What is BI /Acquisition Analytics for the Mid- Market? Creating a personal data set from existing sources. Auto-tracking of business objectives and correlating it with the collected data. Providing data on global events and trends for benchmarks and strategies
  9. 9. Main Data Types Tracked Business and Product Events On-Site Changes Referral Traffic Organic Traffic Paid Acquisition Content Ranking by Source/ Entry Page User Engagement
  10. 10. Demo
  11. 11. MVP A simple tool for Facebook Audience and campaign settings’ analysis. Released – Feb, 2016
  12. 12. Insights Gained Since Launch of MVP We attracted our target audience. 2,100 companies total. Of them, -120 companies have an annual spend of - >$1M -350 companies have an annual spend of >$200K -65% are US based Low acquisition cost, high virality = ability to scale fast. -Average acquisition cost is $2 per company -60% of companies started using Oribi based on a colleague’s recommendation.
  13. 13. The collected data is meaningful. -Over 2M results collected. -Total spend on Facebook ads of all accounts is $290M. -Trends and patterns are identifiable (still manually). -Less than 5% of users had concerns about sharing their data. Main feedback – companies have a huge need for more data. -Over 120 feedback-based emails received. -Over 90% were very positive. -The main value was the reduction of cost per lead (‘CPL’). -The majority of requests were for additional types of statistics. - More data is more important than insights or optimization. Good engagement -50% signed up for weekly reports. -30% returning users. Insights Gained Since Launch of MVP
  14. 14. Verticals Retail Brands Events Entertainment Medical Finance Software/ Online Services Education
  15. 15. Current Users
  16. 16. Sample users, last 3 days Online car insurance Smart helmets for cycling Console games Printing for businesses Software for real estate agents Online master classes Health products Online tickets for events Travel Airline miles exchange Retail
  17. 17. Competitive Matrix HighIntegration /Enterprise Automatic Partial Data Comprehensive Data Oribi Domo Datorama Origami MixPanel Pendo Heap Analytics Intercom Google Analytics Amplitud e Adobe
  18. 18. Ecosystem Looker Birst Chartio Domo Good data Datorama MixPanel Intercom.io Mobile Amplitude Tableau Pentaho SiSense Pendo Adjust AppAnnie JaspersoftQlik Zoho reports BI/ Visualization – Enterprise Thoughtspot BI/ Visualization – Mid-Market/ Open Source In-Product Analytics KissMetrics Heap Analytics Localytics Origami Logic Site Analytics Google Analytics Microsoft Flurry Appsflye r Tune Adobe marketing cloud
  19. 19. Market Size “the marketing budget for analytics is growing. It now comprises 34% of respondents' budgets, up sharply from 21% two years earlier… It is also being used to obtain marketing analytics software, which commands a rising 17% of analytics budgets.” Gartner, 2015 Initial Market Analytics for companies with an online marketing budget of over $100K/ year $7.8B Industry Benchmarks $6.2B
  20. 20. Customer Goal Q2, 2017 - 1,000 paying customers. 100K companies Q2, 2019 - 20,000 paying customers. 400K companies 2016 2017 2018 2019 Active companies Paying customers 58,000 600 161,000 5,300 335,000 15,300 522,000 26,800
  21. 21. Business Model Subscription Options: -By number of events/ data -By analysis level 3 subscription packages based on the amount of data (per month) $150/m $500/ m $1,500/m *Free version: Data and archive will be time limited
  22. 22. Milestones 2016 – 2017
  23. 23. Thank You

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