2. Que separa la prehistoria de la historia
Que ha servido de memoria de casi toda la humanidad
Que supera las barreras de tiempo y espacio para
comunicarnos entre seres humanos
Que se la inventó el ser humano; no es innata; no viene
dentro del código genético
Cada vez que alguien nace, tiene que comprender para
qué sirve la escritura, y volver a “inventársela” para sí
mismo
No es una impronta al nacer; es una convención que
aprendemos*
Sabía usted que la escritura es
tan importante…
2
3. Sólo los grandes escritores pueden escribir
Solamente son textos los que están impresos
Esto de la escritura es un talento nato. No todo el mundo
tiene ni la inspiración, ni la necesidad de escribir
Bastan los acuerdos de palabra para convivir y pactar
normas
La palabra oral basta para hacerse entender de todo el
mundo: si hablamos el mismo idioma
Se puede vivir en el mundo contemporáneo sin escribir
Cosas equivocadas que la gente
cree sobre la escritura
3
4. Sirve para parecidos propósitos a los de la lectura:
Para la afirmación del sujeto íntimo (construirse con
lenguaje, afirmarse como persona, registrar memoria,
pensamiento individual, historia propia)
Como herramienta para aprender (y para dejar
consignación de lo aprendido, de las comprensiones
del mundo, de nuevos conocimientos producidos)
Para insertarse socialmente (dejar huella, participar,
funcionar en el mundo del trabajo, dejar un registro
del propio rol en el quehacer social)
¿Para qué sirve la escritura?
4
5. La escritura es el resultado de un proceso que cada sujeto de lenguaje
desarrolla durante toda su vida (y no solamente sucede en la escuela)
Muchas competencias comunicativas se usan durante la
producción textual. No es solamente la producción de grafías
El texto mismo es el resultado de un proceso de concepción y revisión;
no un producto único del trabajo de escritura
La producción de textos debe evidenciar el proceso de pensamiento
del emisor: planear, elaborar, ordenar, redactar, revisar, etc.
El texto producido debe tener un contexto significativo de
comunicación para quien redacta (escribir para sí mismo, para los
demás, para aprender, para expresarse como individuo, para insertarse
socialmente, para ejercer la ciudadanía plena, etc.)
Qué es la producción de textos para el PNLE
5
6. Repeticiones (orales, o escritas) de textos
memorizados, sin re-elaboración de las ideas
Transcribir grafías: planas, copias del tablero, dictados,
llenar guías con datos que requieran repetir lo que el
texto dice
Textos que son el resultado de copiar y pegar, por
cualquier medio, sin criterio
Textos que se hacen sin contexto comunicativo real,
materiales que no sean “auténtica” escritura
El objetivo pedagógico en la producción textual del
PNLE no es lograr una muestra de escritura “correcta” de
un solo golpe, sino despertar el proceso consciente de
crearla, en muchas etapas
Qué NO es la producción de textos,
para el PNLE
6
7. Ofrecer muchas y muy diversas actividades que
involucren escritura en todas sus formas y funciones
Usar juegos de escritura individuales y colectivos
Partir de disparadores creativos interesantes y
retadores, para “soltar” el deseo de escribir
Hacer (ante otros, con ellos y luego ellos solitos)
numerosos procesos de revisión, organización,
corrección, ajuste y mejoramiento
Al redactar, demostrar intencionada y conscientemente
distintos procesos, de forma gradual, para acercarse cada
vez más al texto que el que escribe desea presentar, con
una intención predeterminada
¿Qué hay que hacer, entonces?
7
8. Desarrollar proyectos de escritura en contextos familiares
y socialmente relevantes, usando diversidad discursiva:
Chats, Correos electrónicos, listas, grafitti, afiches,
anuncios radiales, discursos, volantes, plegables, libretos,
crónica local, mitos urbanos, tradición oral, etc
Por ejemplo
8
9. Desarrollar proyectos de escritura en contextos
personalmente relevantes, usando diversidad
discursiva: coplas, chistes, chismes, cartas,
tarjetas, diarios, escriturarios, etc
O, por ejemplo:
9
10. Desarrollar proyectos de escritura en contextos que
permitan identificación grupal o de jóvenes de la misma
edad, usando distintos tipos de texto:
canciones en rap, rock, canción de protesta
artículos sobre cine, moda, deporte
crónicas sobre problemáticas locales
sentidas por los jóvenes: droga, violencia,
soledad, grupos juveniles, etc
O también…
10
11. Estrategias para facilitar el proceso personal
de conectar, aprender y comprender:
Mapas conceptuales, matrices, diagramas,
redes, líneas de tiempo, esquemas,
flujogramas, etc
O usar, para variar:
11
12. Son la oportunidad para conocer muchas formas de
escribir, organizar y presentar un texto
Sirven como disparadores creativos de formas de
escribir: géneros, estilos, perspectivas, puntos de
vista, tonos, voces
Dan ejemplos excelentes de propósitos de escritura:
informar, convencer, conmover, seducir, asustar,
hacer reír, etc
Son una forma divertida de conocer los tipos de
discursos que mejor funcionan, para lograr lo que el
autor se propone
Y, ¿qué tienen que ver los libros de la Colección
Semilla, en todo esto?
12
13. Los mejores escritores han sido siempre buenos
lectores. Lo que han leído los ha inspirado; les ha hecho
sentir ganas de escribir, sin copiar, sino a su manera. Por
ejemplo:
Escribir a la manera de…
Escribir sobre el tema de…
Usar una estructura de cuento (teatro, tira cómica,
copla, etc.) parecida a…
Inspirarse para escribir poemas, canciones, adivinanzas,
chismes, etc., a partir de un texto conocido
Usar los textos de los libros de verdad
para escribir…
13
14. Son ejercicios divertidos, interesantes y que NO son
los de sola repetición
A veces se centran más en pensar y organizar el
lenguaje que en redactar de un solo golpe
A veces son juegos con el lenguaje, para explorar
lo fascinantes que son las palabras y cómo funcionan
en el uso
Estos puntos de partida de la escritura
se llaman activadores creativos:
14
15. El Cadáver exquisito
La adivinanzas de los libros (101 fichas
de adivinanzas para los títulos de la
Colección Semilla)
Los activadores creativos que hemos usado en
los talleres del PNLE hasta ahora son:
15
16. Es un libro. Lane Smith. México:Océano, 2011.
(como radio-teatro de tres personajes)
Un puñado de semillas. Monica Hughes. Caracas:
Ekaré, 2007. (las láminas de un cuento triste, para
construir la noción de compartir, sembrar y
cultivar)
Voces en el parque. Anthony Browne. México: FCE,
1999. (el mismo cuento se puede narrar desde
distintas perspectivas)
También se pueden conectar las creaciones
escritas con las lecturas en voz alta.
Es decir, a partir de leer un libro, escribir.
16
17. Veamos qué se le puede sacar
a las prácticas que ya conocemos:
No hay que ser un genio
para inventarse un activador creativo
17
18. Es una técnica inventada por los surrealistas*
para crear un texto colectivo de inspiraciones
aleatorias
Consiste en escribir un trozo de texto sobre
cualquier tema y en cualquier discurso (solo
un par de renglones) y luego doblar el papel
para cubrir lo que se ha redactado y pasarlo a
otra persona, que también escribe, sobre lo
que se le ocurra. Todos los miembros del
grupo escriben por turnos, sin mirar los textos
ocultos. Al final de la hoja, se abre y se lee.
Los resultados son hilarantes
*http://es.wikipedia.org/wiki/Cadaver_exquisito
El Cadáver exquisito
18
19. Se dicta el comienzo y/o final de cada
intervención. Por ejemplo: “Y, por el
contrario…”, …“nunca más.”
Se incluye una palabra que DEBE estar en
cada línea. Por ejemplo: requisito
No puede haber más que UN renglón en lo
que se escribe
El cadáver total no puede tener más de
nueve líneas. Cada nueve líneas se
recomienza
Variaciones del cadáver exquisito
19
20. Una adivinanza es un poema de cuatro versos que
describe un elemento sin nombrarlo
La adivinanza combina una pista fáctica (verdad) y una
figura literaria (comparación, metáfora, simil, etc.)
Cada adivinanza de los libros tiene pistas fácticas que se
refieren al título, a la portada, o a la clase de libro que es
Los jugadores tratan de emparejar las adivinanzas con los l
ibros de la Colección Semilla
Una vez se forman las parejas, ubicar en la adivinanza
donde están las pistas
Escribir otra adivinanza sobre el mismo libro, parecida,
pero sin dar la respuesta
La adivinanza sobre un libro
20
21. Veamos unos ejemplos:
Libro que guarda mil nombres
que el lector echa a volar:
Mariposas amarillas
cien años pueden durar.
---- ---- -- -------
Cuida ovejas, nuestro héroe
Cuenta cuentos, bien le va.
Todos creen, engañados
Mas le espera mal final.
-- ---------- --------
Un rey y su gran palacio.
Una princesa de cuento
Recortando lo que quiere:
Poema del firmamento.
---------
Gamin de ciudad agreste
De su época un fresco.
Piensa en robar lo que pueda
Y en descalabrar a un ciego.
-- --------- -- ------
21
22. Se escriben cuatro opciones (de títulos) como
posibles respuestas, para despistar al contrario (esto
lo obliga a él a buscar en la colección y a los
estudiantes a redactar o buscar buenas alternativas)
Se escriben pistas para ayudar, acerca la respuesta,
(pero el contrario que recibe cada pista pierde
puntos, como en Compre la Orquesta)
Se redactan los cuatro versos de la adivinanza, sin
necesidad de que rimen
Se da la respuesta en “ahorcado
Variaciones sobre las adivinanzas
22
23. Escribir en UNA sola oración:
Qué dice el ratón sobre el asno
Que piensa el asno sobre el gorila
Qué opina el gorila cuando termina la historia
Qué le dice el asno al ratón cuando el gorila ya se ha ido
El título de un libro que el Gorila sacaría de la biblioteca
O, más complicado:
Dos columnas: ventajas del libro, problemas del computador que
nos presenta la autora
Después de leer ¡Es un libro!
23
24. Escribir
Lo que dirían unos globitos en las escenas: ¿qué
dice (o piensa) cada personaje en ese momento?
Un final triste para el cuento en tres oraciones
Un final feliz para el cuento en tres oraciones
En dos columnas: parecidos y diferencias con los
desplazados, en Colombia
Después de leer
Un puñado de semillas
24
25. Escribir
Una moraleja para cada personaje
Un proverbio para una escena
Un título para cada capítulo
Lista de objetos curiosos para buscar en las
páginas e imágenes del libro
Después de leer
Voces en el parque
25
26. El ajedrez de cuentos*
En un ajedrez de siete por siete casillas, con
esquinas blancas, escribir una palabra que
esté relacionada con un tema en cada casilla
blanca. Por ejemplo; piratas, miedo, etc.
Entrando por una esquina, y moviéndose
como alfil, escribir un texto. No se puede
pasar a la siguiente casilla si no se ha usado la
palabra en el texto
*Zulema Moret. El Juego laberinto de las palabras. Barcelona: Labor,1987.
Otros activadores de textos
(más fáciles y más difíciles)
26
27. Escribir un cuento que tenga efectos de sonido
Marcar los puntos de colaboración del público
Por ejemplo:
“Era una noche de tormenta (*). Sonaba el viento
desbocado (*) y los truenos más espantosos (*). La casa
crujía toda (*). Una puerta se cerró de golpe (*) y se
escuchó un aullido (*) como de lobo hambriento.”
* Luis María Pescetti. Juegos de lectura en voz alta. Buenos Aires: Novedades
educativas, 1999.
El relato interactivo*
27
28. Escribir para publicar en el aire*
Me gusta Carolina
Con su pelo cortado
Parece una paloma
De esas que van volando.
Me gusta _________
Con su _______ _____ado.
Parece una _________
De esas que van _______ando.
*Federico Martín Nebras. ReCrear la escuela. Madrid:
Alameda, 1992.
Allá arriba en aquel alto
Hay una mata de maíz
Cada vez que yo la veo
Siempre me pongo feliz.
Allá a____ en aquel ____.
Hay una ______ de _____.
Cada vez que yo ________.
______________________.
28
29. ¿Dónde está Carolina, que no la veo?*
Reclamando unas cartas en el correo.
¿Dónde estarán Juanchito y Niña María?
Buscando quién les compre la lotería.
¿Por qué estará Panchita tan demorada?
Por jugar con piedritas en la quebrada.
*Dónde estarán Tan tan. Jorge Velosa. En: Lero lero
candelero. Bogotá: MTM Music, 2003.
Escribir versos adicionales a una canción
29
30. Palabras que tiene otras palabras adentro:
Ventana/ Ana
Apuesta/ esta
Empato / pato
¡Palabras que tienen groserías adentro!
Picas y famas de palabras de cuatro letras, con un tema
Inventar juegos de palabras
30
31. Y a ustedes
¿qué se les ocurre?
¡Hay que despertar
El deseo de escribir!
31
Notas del editor
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA.
But remember; Today is a New Day!!
Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day!
And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services.
And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them…
But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme.
By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA.
But remember; Today is a New Day!!
Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day!
And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services.
And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them…
But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme.
By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA.
But remember; Today is a New Day!!
Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day!
And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services.
And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them…
But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme.
By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA.
But remember; Today is a New Day!!
Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day!
And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services.
And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them…
But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme.
By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA.
But remember; Today is a New Day!!
Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day!
And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services.
And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them…
But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme.
By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA.
But remember; Today is a New Day!!
Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day!
And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services.
And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them…
But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme.
By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA.
But remember; Today is a New Day!!
Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day!
And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services.
And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them…
But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme.
By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA.
But remember; Today is a New Day!!
Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day!
And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services.
And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them…
But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme.
By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA.
But remember; Today is a New Day!!
Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day!
And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services.
And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them…
But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme.
By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA.
But remember; Today is a New Day!!
Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day!
And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services.
And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them…
But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme.
By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA.
But remember; Today is a New Day!!
Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day!
And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services.
And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them…
But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme.
By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA.
But remember; Today is a New Day!!
Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day!
And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services.
And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them…
But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme.
By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA.
But remember; Today is a New Day!!
Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day!
And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services.
And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them…
But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme.
By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA.
But remember; Today is a New Day!!
Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day!
And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services.
And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them…
But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme.
By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA.
But remember; Today is a New Day!!
Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day!
And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services.
And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them…
But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme.
By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA.
But remember; Today is a New Day!!
Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day!
And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services.
And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them…
But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme.
By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA.
But remember; Today is a New Day!!
Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day!
And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services.
And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them…
But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme.
By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA.
But remember; Today is a New Day!!
Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day!
And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services.
And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them…
But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme.
By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA.
But remember; Today is a New Day!!
Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day!
And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services.
And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them…
But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme.
By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA.
But remember; Today is a New Day!!
Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day!
And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services.
And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them…
But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme.
By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA.
But remember; Today is a New Day!!
Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day!
And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services.
And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them…
But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme.
By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA.
But remember; Today is a New Day!!
Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day!
And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services.
And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them…
But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme.
By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA.
But remember; Today is a New Day!!
Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day!
And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services.
And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them…
But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme.
By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA.
But remember; Today is a New Day!!
Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day!
And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services.
And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them…
But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme.
By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA.
But remember; Today is a New Day!!
Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day!
And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services.
And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them…
But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme.
By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA.
But remember; Today is a New Day!!
Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day!
And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services.
And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them…
But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme.
By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…
Igor: Most marketers shout at consumers. Via one way mass communications. Marketers have learned to do this since the industrial revolution. It’s in their DNA.
But remember; Today is a New Day!!
Due to interactive media, consumers started to interact with brands. Consumers suddenly talked back! Marketers we’re freaked out and scared. They did not know what to do. For almost 100 years, marketers were the ones talking and shouting at consumers. Consumers just listened. But, It’s a New Day!
And it even went further! Consumers started conversations about brands within blogs, forums and social networks. At YouTube consumers started to criticize brands, their ads, their products, their services.
And the worst part of it all; brands were not even aware of these conversations amongst peers. Marketers did not even know what was being said about them…
But Obama had seen the mistakes brands make. He tapped into online conversations with an extended conversational tracking program. Mapping where the conversations took place, who were the social influencers per topic/theme.
By listening to peer conversations within the social space, Obama gained great insights about consumers behaviour and emotions. And he tapped into these conversations in a very smart way…