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Loyal watches Marketing

  1. Prof. Raheel farooqi
  2. 1. Introduction. 2. Mission & Vision 3. Goals 4. Marketing Strategy 5. Marketing segmentation 6. Target market 7. Value proposition 8. SWOT analysis 9. Features 10. Customer care 11. Budgeting 12. Questions & Answer session
  3.  Name: Loyal ( smart Watch)  Product: smart Watch  Slogan: Watch the future  Tagline: loyalty is rare if you find it keep it.
  4.  Vision To be the most reliable watch brand/company across the world .  Mission Connecting and contributing with society through reliable product & quality services.
  5.  To be the first who bring advance feature.  We want to make our presence felt.  We promise to our customer for quality services.  Become top seller because of our reliable product & reasonable prices.
  6.  Facebook  Twitter  Instagram.  SMS  Through You tubers  Newspaper  TV
  7.  Geographic  Neighborhoods  Cities (Karachi, Islamabad,& Lahore)  Region  Nation  Demographic  Age (15 to 40)  Gender
  8. Upper Middle class upper Upper class
  9.  Providing reliable smart watch with reasonable prices.
  10.  STRENGTH 1) Smart watch. 2) Reasonable price. 3)Our advance features. 4) Free delivery across the country.  Weaknesses 1) Numbers of competitors in market. new in market
  11. THREATS We are new brand in the market.
  12.  Apple  Samsung  Lucky GOLdstar (LG)  Huawei  KingWear  ASUS  Fossil Sport
  13.  Water resistant & waterproof  Smart sleep alarms  Smart notification  Control music & camera  Temperature meter  6 Months warranty  Control music & camera.
  14.  Free Home delivery across the country.  Customer can order our product through our website. (www.loyal.com)  Helpline 24/7 hours (0215623565)  Customer can submit their complain through mail, contact number and on our website.
  15.  Land & building :22 million  Machinery :16 million  RAW metrial:19.5 million  Office equipment : 5 million  Employee’s salaries : 12.5 million  Advertisement expense 17 million  Other expense 8 million  Total budget 100 million
  16. 22, 22% 19.5, 19% 17, 17% 16, 16% 12.5, 13% 8, 8% 5, 5% Chart Title Land & Building Raw Material Advertisment Machinery Employee's Salary Other expense Office Equipment