This document discusses strategies for promoting open access repositories at institutions. It recommends establishing repositories that provide long-term preservation of research outputs, usage statistics, and professional profiles for researchers and research managers. Advocacy options include top-down approaches that require deposit mandates and gain high-level support, as well as bottom-up approaches that locate champions and engage students. Targeted advocacy involves identifying publishers that allow self-archiving and working with departments most likely to benefit. Marketing the repository is also important.

1. Promotion of open
access repositories
Iryna Kuchma
Open Access Programme Manager
Open Access and the Evolving Scholarly Communication
Environment workshop, July 10 2012, Makerere University
www.eifl.net Attribution 3.0 Unported

2. Open repository for
researchers
Long term preservation and back-up
Usage statistics
Web-presences – personal profiles, actual CVs,
publication lists
Opportunities
Citations
Collaborative projects
Financing

3. Open repository for
research managers
Information management & Research management
Quality assurance: statistics, web metrics, etc
Web-presences – personal profiles
Marketing
Competitiveness
Print-on-demand
Virtual learning environment

4. Open repository for
managers (2)
Opportunities
Collaborative projects / Financing / Good students

5. Advocacy Options
Top-down
Explore institutional requirement for deposit
(mandates);
Obtain supporting statements from the very
highest level of the institution;
Invite stakeholders to join repository steering
groups to assist in exploring unique
institutional challenges; influencing the
strategic position of the repository;

6. Advocacy Options
Top-down (2)
Keep the Pro-VC for research (or similar) and
key committees informed of developments
and successes. This ensures the repository
is embedded in the organisation
(The Digital Repositories infoKit:
http://www.jiscinfonet.ac.uk/infokits/repositori
es/management-framework/options)

7. Advocacy Options
Bottom-up
Locate repository champions. Enthusiastic
early adopters can act as change agents,
taking your messages out on a peer-to-peer
basis;
Demonstrate how new researchers can
contribute, and gain a flying start to their
careers. Repository usage statistics can
provide powerful encouragement;

8. Advocacy Options
Bottom-up (2)
Engage students, especially graduates, by
promoting the use of OA research material.
In turn they will influence their peers &
mentors;
Inform & involve support staff, ensuring they
understand the importance of the repository
to the institution's strategy
(The Digital Repositories infoKit:
http://www.jiscinfonet.ac.uk/infokits/repositories/management-
framework/options)

9. Advocacy Options
Targeted
Identify so-called 'green' publishers - those
who allow self-archiving in any form - and
then asking the academics who have
published in those journals for permission to
deposit those papers in the institution's
institutional repository. To check the list of
publisher copyright policies on self-archiving,
visit RoMEO.

10. Advocacy Options
Targeted (2)
Work with departments most likely to benefit from
the repository, such as:
- those reviewing research management/reporting
processes;
- subject areas with Funder Mandates;
- those who's academics publish in wide range of
journal publications;
- subject areas with OA services such as PubMed
Central and Arxiv (The Digital Repositories infoKit:
http://www.jiscinfonet.ac.uk/infokits/repositories/management-framework/options)

11. Marketing
Marketing your Institutional Repository:
http://bit.ly/Ky6Bdo

13. Thank you! Questions?
iryna.kuchma@eifl.net