1. Second Life and Virtual Worlds 21 Oct. 2009, Week 7 IS20090 (Web 2.0 and Social Media: An Introduction) Cathal McCauley University Librarian NUI Maynooth

11. Second Life – The PR dividend

12. Second Life and the Hype Cycle 2003 Launch Summer 2006 Anshe Chung & Business Week Autumn 2008 Reuters withdraws from Second Life

13. Avatars happy to play but not to pay? Source: http://taterunino.net/

15. “ Our evidence so far suggests that virtual worlds have great potential…it is not clear that Second Life …is the optimal environment” Dr Peter Twining, Head of Dept of Education, Open University ( Source: A Spring 2008 “snaphot” of UK Higher and Further Education Developments in Second Life) Second Life is “not the only fruit”

17. Worth the wait?

19. Go raibh maith agaibh Cathal McCauley [email_address]