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Blog4 Emergent

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My talk at Unversity of Califonia, Berkley , 2004/4

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Blog4 Emergent

  1. 1. Weblog, and Emergent Social Evolution 2004/4 Isaac Mao SocialBrain.org
  2. 2. The Syndrome in China <ul><li>Unliterary people (Education) </li></ul><ul><li>Information control (Media) </li></ul><ul><li>No reflection mechanism (Management) </li></ul><ul><li>Few NPO/NGO (Diversity) </li></ul><ul><li>Centralized and single-point failure (Technical) </li></ul><ul><li>Social trust crisis (Ethical) </li></ul>
  3. 3. Waiting For Godot? <ul><li>Vladimir: Well, shall we go? </li></ul><ul><li>Estragon: Yes, let's go. </li></ul><ul><li>They do not move. </li></ul>
  4. 4. Innovative Technologies Work <ul><li>Ubiquitous </li></ul><ul><li>From grassroots </li></ul><ul><li>Revolution by evolution </li></ul><ul><li>Changing without high risk </li></ul><ul><li>Emergent but powerful </li></ul><ul><li>E-speed </li></ul><ul><li>Low learning curve </li></ul>       
  5. 5. Weblog --- the Godot ? <ul><li>2002, CNBlog.org </li></ul><ul><li>Dummy publishing </li></ul><ul><li>Meme and non-formal voice </li></ul><ul><li>Ecosystem with linkage and reflection echoes </li></ul><ul><li>From mental to behavior change </li></ul><ul><li>Everyday fresh content </li></ul><ul><li>Lifelong learning </li></ul><ul><li>Collective intelligence </li></ul>
  6. 6. Distributed but aggregatable <ul><li>The more distributed, the more powerful </li></ul><ul><li>The more diversified, the more balanced </li></ul><ul><li>The more micro-content, the more emergent </li></ul>
  7. 7. From Hierarchy to Peer In/Out
  8. 8. New Media Rules (Case Study) <ul><li>A meme’s route from a blogger to the world </li></ul><ul><ul><li>2004/3/11, blogbus.com was ordered to shut down </li></ul></ul>BB IM PG WXJ BC DW ZYS JL LC CH JI CNBlog CB
  9. 9. Open but Tacit Voice <ul><li>Dimming boundary </li></ul><ul><li>From sensitive to undetermined </li></ul><ul><li>From explicit to tacit knowledge, more reflections </li></ul><ul><ul><li>“ Today, I found a web site can’t be accessed, the web site…..” </li></ul></ul><ul><ul><li>“ Oh my, …..” </li></ul></ul><ul><ul><li>“ Who can save us?” </li></ul></ul><ul><li>More powerful than positive media report !! </li></ul>
  10. 10. Data Fact on Chinese Blogsphere Datasource: cnblog.org
  11. 11. Data Facts on Chinese Blogsphere (cont.) <ul><li>Content features: posts in Chinese blogsphere (from 8000+ blog samples) </li></ul><ul><ul><li>Lifestyle, 40% </li></ul></ul><ul><ul><li>Tech, 20% </li></ul></ul><ul><ul><li>Workspace, 10% </li></ul></ul><ul><ul><li>Political & society, 6% </li></ul></ul><ul><ul><li>Others, 24% </li></ul></ul>Datasource: cnblog.org/grassland
  12. 12. Some Incidents <ul><li>Blogspot.com blocked, 2003/1/20 </li></ul><ul><li>Some oversea’s Chinese blog was blocked, 2004/3/10 </li></ul><ul><li>Blogbus.com, blogcn.com ordered to shutting down, 2004/3/11 </li></ul><ul><li>Blogbus, blogcn, blogdirver compromised to self-police on their site, 2003/4 </li></ul><ul><li>Typepad.com banned, 2004/3/25 </li></ul><ul><li>What’s next? </li></ul>
  13. 13. Another Problem <ul><li>One-way world </li></ul>English Blogsphere Chinese Blogsphere
  14. 14. Actions: Blog-based COP <ul><li>Community of Practice based on trust </li></ul><ul><li>Creative Commons </li></ul><ul><li>Smiling Library Project </li></ul><ul><ul><li>Blogger Bidding Party </li></ul></ul><ul><ul><li>Blogger donation and book collection </li></ul></ul><ul><li>Flash and Smart Mobs </li></ul><ul><li>“ Free Culture” Translation Project </li></ul><ul><li>Etc. </li></ul>
  15. 15. Future: We Media <ul><li>The Tipping Point </li></ul><ul><ul><li>Millions of bloggers in China, 2006 </li></ul></ul><ul><ul><li>Media cooked by audience </li></ul></ul><ul><li>Diversified topics in blogshpere </li></ul><ul><li>Distributed and decentralized </li></ul><ul><li>Affecting mass media heavily </li></ul>
  16. 16. SocialBrain.org <ul><li>Pre-NPO </li></ul><ul><li>Projects </li></ul><ul><ul><li>cnblog.org(2002, IsaacMao & Yunshen Zheng) </li></ul></ul><ul><ul><li>creativecommons.cn(2003) </li></ul></ul><ul><ul><li>oedu.org(2004) </li></ul></ul><ul><li>Social Software research and practise </li></ul><ul><li>Social activity supporting and enabling </li></ul>
  17. 17. Thanks! Me@isaacmao.com

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