My presentation at OMMA Social on 5/15/2012.

1. I don’t work for Twitter.
@ischafer

2. Most people follow 6 or more brands.
Number of brands US Twitter users follow
1-5 33%
Number of brands
6 - 20 36%
21- 30 12%
51+ 7%
0% 10% 20% 30% 40%
% of Twitter users
Note: n=500. Source: Lab42 survey as cited in company blog Aug 2011, republished by eMarketer

3. Followers want brands to talk to them.
Reasons to follow a brand on Twitter
discounts & promos 94%
free stuff 88%
fun & entertainment 87%
updates on upcoming sales 79%
access to exclusive content 79%
stay informed on company news 69%
learn about related topics 57%
customer service 56%
0% 25% 50% 75% 100%
% of respondents
Source: Compete, 6/13/11, “Four Things You Might Not Know About Twitter,” http://blog.compete.com/2011/06/13/four-things-you-might-not-know-about-twitter/

4. Followers want brands to talk to them.
Reasons to follow a brand on Twitter
discounts & promos 94%
free stuff 88%
fun & entertainment 87%
updates on upcoming sales 79%
access to exclusive content 79%
stay informed on company news 69%
learn about related topics 57%
customer service 56%
0% 25% 50% 75% 100%
% of respondents
Source: Compete, 6/13/11, “Four Things You Might Not Know About Twitter,” http://blog.compete.com/2011/06/13/four-things-you-might-not-know-about-twitter/

5. When brands talk, it has an impact.
A brand’s followers are more likely to act.
More likely to purchase 56%
More likely to recommend 59%
More likely to visit website 62%
0% 12% 25% 37% 50% 62%
Source: Compete, 6/13/11, “Four Things You Might Not Know About Twitter,” http://blog.compete.com/2011/06/13/four-things-you-might-not-know-about-twitter/

6. Intel @intel
The #UltrabookHunt prizes have been found! Check
back soon for winner announcements and when the
next hunt begins intel.ly/lm4idM
+
Promoted by Intel

7. Intel @intel
The #UltrabookHunt prizes have been found! Check
back soon for winner announcements and when the
next hunt begins intel.ly/lm4idM
Promoted by Intel
Connections are the new impressions.
Amplification is the new frequency.

8. Promoted Tweets are engaging.
1-3% Twitter Average
7-10% with a Promoted Trend
.01-.05% Standard Display Ads

22. 40%
60%
JUST
CREATE
CONSUME

23. 60% 40%
PLATFORM PUBLISHER

24. Tips for #winning Twitter.

25. Be interesting.
Copywriter interesting.

26. Be interesting.
Copywriter interesting.

29. Tweets
Twitter @twitter 1m
For driving transactions.
Bring value.

30. Tweets
Twitter @twitter 1m
For driving transactions.
Bonobos @Bonobos 1m
Sale unlocked! Our awesome fitting Oxfords are only $65 for the
next 24 hours. Get em while you can! bno.bs/oxfordsale
#twixclusive
Bring value.

31. Be exclusive.

32. (to engagement)

33. Don’t build silos.

34. Choose #hashtags wisely.

35. Think mobile.

36. Measure everything.
Do the right research.
No excuses.

38. And it works great with TV.

40. Q&A
@ischafer
@deepfocus