Here's everything you need to know about Social Media Marketing, from the basics to platform specific marketing strategies. This presentation is made and published under the name Viratel.

1. A paradigm shift in
marketing
SOCIAL
MEDIA
MARKETING

2. TABLEOFCONTENTS
02
05
03
STRATEGIESABOUT SMM
01
Best Social Media Platforms for
Marketing
04
SMM PLATFORMS
METRICS

3. ABOUT SMM01
Social media marketing, or SMM, is a form of internet
marketing that involves creating and sharing content
on social media networks in order to achieve your
marketing and branding goals. Social media marketing
includes activities like posting text and image updates,
videos, and other content that drives audience
engagement, as well as paid social media advertising.

4. SMM
PLATFORMS
More than three billion
people are active on the
internet now on various
platforms
02

5. AUDIENCEDEMOGRAPHICS
Share of Populationusing Facebook
12.4
13.8
22.9
30.8
39.5
51.8
52.2
62.1
0 10 20 30 40 50 60 70
Africa
Asia
Worldwide
Middle East
Europe
Oceania/Australia
Latic America/Caribbean
North America

6. TOP SOCIALNETWORKINGSITES
90%70% 40%

7. In some ways, Facebook is a country of its own. It’s larger than any other
country in the world, and one could even argue that it’s more connected.
And that’s just Facebook. We haven’t even taken into account the usership
on all the other platforms. By the end of that analysis, we’d likely have
trouble keeping count. And people are using these platforms every single
day. And they use them not just once per day, but multiple times.

8. STRATEGIES03

9. STRATEGY
STEP2
Research your audience
STEP 3
Establish your most important metrics
STEP5
Create and curate
enaging social content
STEP 4
Dig into what your competitors
are doing
STEP 1
Set Goals that address your
biggest challenges.
STEP6
Make timeliness your top priority
STEP 7
Assess what’s working, what isn’t
and how you can improve

10. BEST SOCIAL MEDIA
MARKETING PLATFORMS 04
Different social media marketing sites require
different approaches, so develop a unique
strategy tailored for each platform.

11. FACEBOOK
Facebook’s casual, friendly environment requires an active social media
marketing strategy. Start by creating a Facebook Business Fan Page. You
will want to pay careful attention to layout, as the visual component is a key
aspect of the Facebook experience.
Facebook is a place people go to relax and chat with friends, so keep your
tone light and friendly. And remember, organic reach on Facebook can be
extremely limited, so consider a cost-effective Facebook ad strategy, which
can have a big impact on your organic Facebook presence as well!

12. TWITTER
Twitter is the social media marketing tool that lets you broadcast your
updates across the web. Follow tweeters in your industry or related fields,
and you should gain a steady stream of followers in return.
Mix up your official tweets about specials, discounts, and news with fun,
brand-building tweets . Be sure to retweet when a customer has something
nice to say about you, and don’t forget to answer people’s questions when
possible. Using Twitter as a social media marketing tool revolves around
dialog and communication, so be sure to interact as much as possible to
nurture and build your following.

13. YOUTUBE
YouTube is the number one place for creating and sharing video content,
and it can also be an incredibly powerful social media marketing tool. Many
businesses try to create video content with the aim of having their video “go
viral,” but in reality those chances are pretty slim. Instead, focus on creating
useful, instructive “how-to” videos. These how-to videos also have the
added benefit of ranking on the video search results of Google, so don't
under-estimate the power of video content!

14. CONTENTSHARING PLAN
ON PUBLISH
SAMEDAY AS POST
DAYAFTERPOST
WEEKAFTERPOST
MONTHAFTERPOST
CUSTOMDATE

15. METRICS05
Assess what’s working, what isn’t and
how you can improve

16. METRICS
WEB SITE REPORTS
This involves tracking the volume of visits, leads, and
customers to a website from the individual social channel.
Google Analytics is a free tool that shows the behavior and
other information, such as demographics and device type
used, of website visitors from social networks. This and other
commercial offers can aid marketers in choosing the most
effective social networks and social media marketing
activities.
RETURNON INVESTMENTDATA
The end goal of any marketing effort is to generate sales.
Although social media is a useful marketing tool, it is often
difficult to quantify to what extent it is contributing to profit.
ROI can be measured by comparing marketing analytic value
to contact database or CRM and connect marketing efforts
directly to sales activity.
CUSTROMER RESPONSE RATES
Several customers are turning towards social media to
express their appreciation or frustration with brands, product
or services. Therefore, marketers can measure the frequency
of which customers are discussing their brand and judge how
effective their SMM strategies are. In recent studies, 72% of
people surveyed expressed that they expected a response to
their complaints on Twitter within an hour.
REACH AND VIRALITY
Popular social media such as Facebook, Twitter, LinkedIn,
and other social networks can provide marketers with a hard
number of how large their audience is nevertheless a large
audience may not always translate into a large sales volumes.
Therefore, an effective SMM cannot be measured by a large
audience but rather by vigorous audience activity such as
social shares, re-tweets etc.

17. THANKS
Does anyone have any questions?
ishantdahiya@gmail.com
Viratel.in