Presentation at Asian Hospital Professional Staff Association meeting. 28 Mar 2017, Asian Hospital and Medical Center Alabang, Muntinlupa City.

1. MANAGING
SOCIAL MEDIA
PRESENCE
IRIS THIELE ISIP TAN MD, MSC
Director, UP Manila Interactive Learning Center
Chief, UP Medical Informatics Unit
Professor, UP College of Medicine
@endocrine_witch

2. Should you have
a social media
presence?
How to establish
positive digital
footprints?
How to protect
your online
reputation?

3. Pei-Li Teh & Marc Yates (2013)
researchpartnership.com

4. Pei-Li Teh & Marc Yates (2013)
researchpartnership.com
Nine in ten (89%) had accessed the internet
looking for healthcare information, with
almost 3/4s having done so in the last month.

5. Pei-Li Teh & Marc Yates (2013)
researchpartnership.com

6. Pei-Li Teh & Marc Yates (2013)
researchpartnership.com

7. www.pwchealth.com
People are looking at health-related consumer
reviews on social media. (US data)

8. 17% of consumers who use social media for
health-related activities post reviews of
doctors. (US data)
www.pwchealth.com

9. Likelihood of sharing health experiences via social
media about a specific doctor, nurse or healthcare
provider: positive (42%) vs negative (35%) [US data]
www.pwchealth.com

10. www.pwchealth.com
Likelihood of information
found via social media
affects decision to
seek second opinion
from another MD: 45%
choose specific doctor:
41% [US data]

11. www.pwchealth.com
Social currency: Doctors have the highest trust

12. Why does self-diagnosis annoy doctors?
http://www.endocrine-witch.net/2015/07/05/why-does-self-diagnosis-annoy-doctors/

13. Social media is a
window through which
we ask people to look.
How big we make the
window is up to us, as
is what we do in front
of the window.
Journal of the American Pharmacists Association Nov/Dec 2013doi: 10.1331/JAPhA.2013.13536

14. To maintain appropriate
professional boundaries
physicians should consider
separating personal
and professional
content online.
“
Photo by Beautiful Revelry
https://flic.kr/p/e2g7oD
“AMA Policy: Professionalism in the Use of Media.”
American Medical Association, 2012 Annual Meeting.
http://www.ama-assn.org/ama/pub/meeting/professionalism-social-media.shtml

15. PERSONAL
FAMILY & FRIENDS ONLY

16. @ENDOCRINE_WITCH
FOR EVERYONE ELSE :)

17. Should you have
a social media
presence?
How to establish
positive digital
footprints?
How to protect
your online
reputation?

18. THE BEST WAY TO CONTROL WHAT KINDS OF
INFORMATION OTHERS WILL FIND ABOUT US
ONLINE IS TO PROVIDE QUALITY CONTENT
AND CREATE WELL-DESIGNED
PROFILES OURSELVES.
“
Bertalan Mesko, Social Media in Clinical Practice

19. www.getreferralmd.com
53% of physician practices in the US
have a Facebook page.

20. WWW.FACEBOOK.COM/ENDOCRINEWITCH

23. FIND YOUR TRIBE.
FOLLOW THEM.
HOPE THEY FOLLOW YOU.
“
Mark Schaefer
The Tao of Twitter

24. #HEALTHXPH TWEET CHAT
Saturdays 9-10 pm
since Jan 2014

25. #HEALTHXPH:
HELLO TELEMEDICINE!
6 Feb 2016
T1
T2
T3
As a physician, nurse or other healthcare provider,
are you willing to hold consults with patients via
video? Why or why not?
Do you agree that telemedicine should be
employed only when a prior in-person relationship
exists between the patient and MD?
Do you agree with remote prescribing via a video
consultation? Why or why not?
http://www.endocrine-witch.net/2016/02/03/hello-telemedicine/
As a patient, are you willing to hold consults with physician,
nurse or other healthcare provider via video? Why or why not?

28. http://www.symplur.com/healthcare-hashtags/healthxph/
SYMPLUR HEALTHCARE HASHTAG PROJECT

29. GET IN THE
HABIT OF
SHARING.
Mark Schaefer, The Tao of Twitter
“

30. #EASD2015

32. DR. CHARLES SEVERANCE
@DRCHUCK
Internet History & Security [Coursera]

33. LIVE ON PERISCOPE
#HealthXPH

34. MARC SMITH
@MARC_SMITH
Chief Social Scientist
Connected Action Consulting GroupNODEXL

38. June 4-5, 2015
PARIS

40. DOK BRU
#ParaSaBayan
www.dokbru.endocrine-witch.net

41. THE ENDOCRINE WITCHBrewing Informatics, Endocrinology & Everything Else
www.endocrine-witch.net

42. SLIDESHARE.NET/ISIPTAN
Creative Commons license
Share Alike, Attribution Required, Noncommercial

43. Should you have
a social media
presence?
How to establish
positive digital
footprints?
How to protect
your online
reputation?

44. SOCIAL MEDIA IS
LIKE A CROWDED
ELEVATOR.
Others can easily
overhear conversations
without the benefit
of context.
Grotty B & Mostaghimi A. Confidentiality
in the Digital Age. BMJ 2014;348:g2943

45. www.healthxph.net/manifesto
I will conduct myself in a
manner worthy of my
profession, even online.
I will not use online
platforms to rant or bash
patients and healthcare
professionals.
#HEALTHXPH

46. www.healthxph.net/manifesto
I will ensure that the
information I post, like or
share is accurate.
#HEALTHXPH

47. www.healthxph.net/manifesto
I will prioritize the
promotion and
advancement of health
rather than of medical
products.
#HEALTHXPH

48. www.healthxph.net/manifesto
I will refrain from posting
information online that
will compromise
patient confidentiality
and privacy.
#HEALTHXPH

49. PATIENT IDENTIFIERS
Names
Geographic information
Dates (eg. birth date, admission date,
discharge date, date of death)
Telephone numbers
Fax numbers
Email addresses
Social security numbers
Medical record numbers
Health plan beneficiary numbers
Account numbers
Certificate/license numbers
Vehicle identifiers & serial numbers,
including license plate numbers
Device identifiers and serial numbers
URLs
IP address numbers
Biometric identifiers (eg. finger and voice prints)
Full-face photographic images & any
comparable images
Other unique identifying numbers,
characteristics or codes
Protected health
information
any medical information
about a specific patient
in combination with any
information that could be
used to identify that patient

50. www.healthxph.net/manifesto
I will value the patient’s
dignity & privacy by not
taking selfies, groufies or
videos during encounters
with patients that include
patients’ body parts,
surgical specimens or that
show patients in the
background without their
consent.
#HEALTHXPH

51. Ensuring public trust while
engaging on social media
platforms
Commitment to
professional responsibilities
Gholami-Kordkheili F, Wild V, Strech D. J Med Internet Res 2013;15(8):e184
Don’t lie. Don’t pry.
Don’t cheat. Can’t delete.
Don’t steal. Don’t reveal.
A 12-word Social Media Policy
Farris Timimi, Mayo Clinic Center for Social Media
If it’s on the Internet, it isn’t private by DonkeyHotey,
https://flic.kr/p/9RYZvc

52. Social Network Response Guide
Vanderbilt University Medical Center
IS THE POST POSITIVE?
Respond using the
considerations below
TRANSPARENCY
Disclose your connection
to UPCM/PGH
TIMELINES
Take time to develop a
thoughtful response.
TONE
Be personable.
SOURCES
Cite official sources
and link.
NO Record and send to
social media team
Is it a complaint about a
negative experience?
YES
Is this your area of
responsibility?
YES
Do you think responding would
be helpful to the poster?
YES
Is the situation resolvable?YES
NO
Contact your manager. Respond.
I am sorry to hear about the situation. I’d like to
help. Email me. Send to social media team.
Respond.
I am sorry to hear about your experience.
We are always looking to improve. Email
details. Send to social media team.
NO Is the post visible to the
general public?
Is the post highly
personal?
YES
YES
Do not respond.
Record.
YES
NO
NO
Are any of the
facts wrong?
YES Record and
monitor.
NO
Is it a rant or on a site
dedicated to
criticisms/complaints?
YES
Is this your area
of expertise?
YES

53. www.pwchealth.com

55. www.google.com/alerts
GOOGLE YOURSELF!

56. www.google.com/alerts

57. www.google.com/alerts

58. IRIS THIELE ISIP TAN MD, MSC
Director, UP Manila Interactive Learning Center
Chief, UP Medical Informatics Unit
Professor, UP College of Medicine
@endocrine_witch