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the rise and decline of
   the web agency
    Jann de Waal | february 19, 2009
1994 strategy & design exploding website
Amsterdam effective online services PIBN

Jann de Waal managing director
 web dev...
act 1
the web agency as master of the
        online universe
20 years ago life was
       simple
there was nothing in
      between
   marketing & IT
and then came the
     Internet
successful web agencies do
  not originate from the
    traditional agencies
they differ in the
embedded multi-
   displinarity
mixing creative and
  analytical skills
act 2
the client is an online
  professional too
everyone is creating
    online stuff
web agencies start to
    differentiate
online advertising
 agencies have to deal
with 2 minute branding
online service
companies have to deal
 with old bureaucracy
so we have to focus
our old enemies again
act 3
the dissolvement of the
   traditional media
Reconsidering the Ad
 Industry Alan Thys & Stefan Kolle
the traditional agency
model will dramatically
       change
a strategic partnership
     with the client
act 4
a new breed of web agencyweb
the future is all about
        people
the homo interacticus
orchestrating the
interactive landscape
online services breathe
 context and flourish
 with interactive use
compare the
architectural world
an architect can realize
 his vision by bridging
    different worlds
the homo interacticus
     should claim
 an architect position
the creative agency of
the future is the base for
 the homo interacticus
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Future of Creative Agencies

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Presentation given by Jann de Waal of Info.nl at teh Club of Amsterdam session on the future of Creative Agencies. February 19, 2009 in Platform 21, Amsterdam

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Future of Creative Agencies

  1. 1. the rise and decline of the web agency Jann de Waal | february 19, 2009
  2. 2. 1994 strategy & design exploding website Amsterdam effective online services PIBN Jann de Waal managing director web development realtime online company virtuele warmte managed hosting
  3. 3. act 1 the web agency as master of the online universe
  4. 4. 20 years ago life was simple
  5. 5. there was nothing in between marketing & IT
  6. 6. and then came the Internet
  7. 7. successful web agencies do not originate from the traditional agencies
  8. 8. they differ in the embedded multi- displinarity
  9. 9. mixing creative and analytical skills
  10. 10. act 2 the client is an online professional too
  11. 11. everyone is creating online stuff
  12. 12. web agencies start to differentiate
  13. 13. online advertising agencies have to deal with 2 minute branding
  14. 14. online service companies have to deal with old bureaucracy
  15. 15. so we have to focus our old enemies again
  16. 16. act 3 the dissolvement of the traditional media
  17. 17. Reconsidering the Ad Industry Alan Thys & Stefan Kolle
  18. 18. the traditional agency model will dramatically change
  19. 19. a strategic partnership with the client
  20. 20. act 4 a new breed of web agencyweb
  21. 21. the future is all about people
  22. 22. the homo interacticus
  23. 23. orchestrating the interactive landscape
  24. 24. online services breathe context and flourish with interactive use
  25. 25. compare the architectural world
  26. 26. an architect can realize his vision by bridging different worlds
  27. 27. the homo interacticus should claim an architect position
  28. 28. the creative agency of the future is the base for the homo interacticus

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