Fiona Low, of I Spy Marketing, explains why Conversion Optimisation is crucial to any E Commerce businesses success highlighting the top 10 most common mistakes that can be performed.

1. 10 Common Mistakes Retailers make in Ecommercetweet @ispymarketing#ispywebinar

3. An award winning digital agency

4. Uptimisation – always going beyond and delivering industry leading results

5. A truly integrated approach to digital marketing

6. Hugely experienced retail team

11. Turn visitors into customers There are easily avoidable but common mistakes that can have a hugely negative effect on conversion rate

12. 1. Not Understanding the Difference Between Online and Offline Shoppers Vs Supermarket Psychology whitepaper available to today’s attendees. Tweet us @ispymarketing

13. 2. Having a Confusing Navigation A site’s navigation needs to be logical and intuitive People can’t buy things they can’t find!

14. One of the UK’s leading retailers

15. 3. Lack of Clear Product Information Online shoppers can’t touch and feel products

16. How long is a piece of string?

17. Showing customers what they are buying

18. 4. Having poor availability Tactics can be employed to minimize frustration from a lack of fulfillment

19. No stock, why bother?

20. Get in touch

21. 5. Unclear delivery & returns policies Unclear or hard to find delivery and returns policies are one of the biggest barriers to conversion

22. 6. Not having a guest checkout According to Forrester Research: “more than 23% of online shoppers will immediately abandon their basket if they have to register on a website to buy”

23. 7. Poor checkout process 40-60% of visitors abandon their online shopping basket

24. Confusing forms

25. 8. Ignoring online trust issues Some visitors will always have a doubt in their minds that buying online isn’t safe

26. 9. Poor multichannel integration

27. 10. Not getting the best use out of analytics Having a firm grasp on your site’s analytics lets you identify your visitors’ conversion barriers

28. In summary… Identifying and removing roadblocks in your customers’ journey can significantly improve your conversion rate Avoid making these common ECommerce mistakes and turn visitors to your site into customers

30. Questions? Join on @ispymarketing for our twinterview NOW! #ispywebinar Feel free to get in touch Fiona@ispymarketing.com Want a copy of today’s session? Go to I Spy’s slideshare.