1. Social Media Trends
Porous Boundaries and Leverage
Adrian Scott, Ph.D.
www.adrianscott.com
Founder/CEO, Ryze
2. Personal Background
Founding investor, Napster (peer-to-peer)
Pioneered Social Networking in 2001 –
Ryze
Major Influence on Friendster
Precursor to Myspace, Facebook
Currently: New Social Media Project
8. Each business interaction as an
API
Application Programming Interface
Customers, Suppliers, Complementors, …
“Employees” / Workers
9. Leveraging Resources
Facebook API
OpenSocial API
Twitter API
Leveraging existing 'social networks'
10. Crowdsourcing
Competitions
Talent 'auditions' / recruitment
Amazon mechanical turk, mturk.com
On-demand labor, unbundling the labor
contract, increasing freedom
Labor process as part of the service /
experience
11. Cloud Computing
Leverage for accelerated development
Google App Engine
Amazon Web Services
17. For Additional Exploration
Raymond Kurzweil
Clayton Christensen
Made to Stick
Four Steps to the Epiphany
Power-law distributions (Scale-free)
My contact info: www.adrianscott.com
Ryze: www.ryze.com