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Performance-based Advertising Matt Bateman viva9
PubCamp 2008  Matt Bateman
Performance-based advertising  How to make it work for you
US Online market turns to performance   ,[object Object],[object Object],[object Object],Source – IAB Internet advertising revenue report May 2008  Category 2008 2007 CPM or Impression 45% ($9,492) 48%($8,102) Performance Deals 51% ($10,817) 47% ($7,933) Hybrid 4% ($897) 5% ($844)
Market Changes in Australia   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
First things first – what the hell am I talking about?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Performance Marketing Tracking – how it works
Publisher Perspective  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Principles ,[object Object],[object Object],[object Object]
Affiliate Network
Case Studies
ANZ Cards–  Lead Generation Open ended lead generation campaigns for the whole ANZ Credit Card range. Campaigns employ a c ombination of  targeted eDM, using quality opt- in databases, and banner placement, through s elected affiliates. Campaign Examples
Strawberrynet – Sales Campaign Objective –   To drive sales of women’s cosmetics and men’s grooming products Delivery Channel –  C ombination of targeted eDM, banner placement and search, through s elected affiliates within  the Viva9 network.   Affiliates were paid on a Commission basis based on sales. Results –  Achieved in excess of $1 million in sales on a monthly basis Campaign Examples
Coke Database build
[object Object]
 

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PubCamp 08 - Matt Bateman - Performance Based Advertising