Many manufactures are offering, besides their main portfolio, additional products like: services, software packages and spare parts. Items related to one or several products. In this brief post I am showing some results and advantages when you disclose your SAP data and knowledge base in hybris. Online Variant Configuration in hybris brings:

1. Variant Configuration in SAP hybris
Door Mark van den Berk

2. Increase your revenue, decrease sales costs and optimize margin
I was preparing an internal “know-how web session” on Variant Configuration and SAP integration
in hybris, when I realized that my sheets probably also would be valuable for a SlideShare. So
here it is…
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3. Online Variant Configuration in hybris
Many manufactures are offering, besides their main portfolio, additional products like: services,
software packages and spare parts. Items related to one or several products. In this brief post I
am showing some results and advantages when you disclose your SAP data and knowledge base in
hybris. Online Variant Configuration in hybris brings:
 An uplift on revenue
 Decrease of sales costs
 Improvement of margin
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4. An uplift on revenue
Online Variant Configuration in hybris brings an uplift on revenue. How?
 By offering an extra sales channel
 For multiple users : customers – agents – sales team
 24/7 available, on any device
 More quotes
 More accurate quotes
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5. Decrease of sales costs
Online Variant Configuration in hybris brings decrease of sales costs. How?
 Cost saving in inside sales
 No need for engineers to support (costly and with limited time)
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6. Improvement of margin
Online Variant Configuration in hybris brings improvement of margin. How?
 By offering extra, high margin products like: service contracts, parts, software, updates,
hardware.
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7. Efficient integration and flexible architecture
SAP and hybris have invested heavily in an efficient integration and flexible architecture. As
showed in the picture hereafter, you can export your SAP ERP knowledge database to the hybris
server (grey box) asynchronously. The SSC module manages the data load and orchestrates the
data to be used in hybris. Data and logic are picked-up by hybris front-end. Your customers, sales
team or agents now are able to create accurate quotes by themselves!
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9. Information ‘at your finger tips’
One of the most attractive end-to-end processes might be this one: a customer creates a quote in
hybris. This quote automatically results in a lead in CRM; visible in your pipeline and regular
reports. Your sales team is working on this lead in SAP’s CRM application Cloud4Sales, having all
customer data and information ‘at their finger tips’ to win this deal. After the customer accepts the
quote, the order is send to SAP ERP. The customer can track and trace the order via hybris.
If you are interested in a demo or more detailed information, please contact itelligence. We are
happy to inspire you!
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