2. This presentation will be available
online at:
http://www.slideshare.net/itjil

3. So, What IS
And why should you care?

4. refers to any online technology
that lets people publish, converse
and share content online.
It’s a real time conversation
online.

5. Social Media 101 video
http://youtu.be/7OX0VELWNqA

6. Why
is the best thing since sliced bread:
 It’s easy  We can make new connections
 It’s free (and reconnect with old friends)
 We can track current events  Good for collaboration
 We can gain credibility  We can get answers from experts
 Great for professional development
It’s fun!

7. Keys for success
• Add VALUE
• Be yourself
• Don’t just
broadcast: Listen!

8. possibilities in Higher Ed: recruitment

9. possibilities in Higher Ed: instruction

10. possibilities in Higher Ed: student engagement

11. possibilities in Higher Ed: alumni engagement

13. “Our worlds are colliding”
work life vs. private life
 Easy to be rude or
misunderstood
 It’s a struggle to keep up
 We’re always connected
 Spokeo

14. Comply with college
requirements, policies and
guidelines. This includes,
but is not limited to HIPAA
and FERPA.

15. If you identify yourself as a HCC employee
on social media forums, it is recommended that
a disclaimer is posted on your profile to clarify
that your views do not represent those of your
employer.
Example:
“The views expressed on this [Twitter, Facebook, blog, website]
are my own and do not reflect the views of my employer.”

16. Do not post material that is
disparaging, threatening, abusive, harassing, hateful, def
amatory, or is libelous to another person or entity.
Be respectful of
others.

17. Obtain permission to use or reproduce
copyrighted content & give proper
credit.

18. The internet is not private!
Everything you post
online can most likely be
accessed long after you
decide it’s in your best
interest to delete it.

19. The internet is not private!
Even “private” messages can be
screen captured and live on the
internet .

20. What sort of image
are you projecting?
Are you ok with the
photos you are posting
being seen on a billboard?

21. Don’t react to other’s comments or posts in
anger and post something you’ll regret later.
Use common sense
and your best
judgment.

22. Anonymous posts & comments can be
tracked. You aren’t really anonymous!

23. Be aware of guidelines for HCC logo
use.
Contact Community Relations for more info.

24. Be aware of privacy settings.
Protect your privacy and the privacy of others.
Is it easy for a stranger to find
information that could be used for
identity theft ?
Such as:
 your address
 phone number
 birth date or birth place
 your mother’s maiden name

25. Be aware of privacy settings.
Protect your privacy and the privacy of others.
Do you tell the world when you are going on vacation?
Think
twice!

26. • social media is a powerful way to
communicate. Use it safely & responsibly.
• Use Civility in Cyberspace.
• Privacy settings are important!

27. Resources
Social Media and Higher Education Literature Review
Marquette’s Favorite Tweets
Social Media for Yield, Retention and Graduation
HigherEd Live
CASE Social Media
2011 E-expectations Report: Students & Parents
Rey Junco’s Presentations Social Media in Instruction

28. Questions?
Contact:
Jil Wright
Web Content Manager
Jil.wright@hindscc.edu