This presentation is a revision of an earlier presentation here on Slideshare. It includes an updated social meme graph and current member information about The 2.0 Adoption Council.
5. McAfee
Case Study
DrKW: Investment Bank, 2005
• blogs, wikis, messaging
• e20 technologies: blank SLATES*
• let knowledge work “emerge”
• unstructured, egalitarian
*SLATES: Search, Links, Authoring, Tags, Extensions, Signals
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6. What is an e20 State of Mind?
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7. TRANSPARENCY
COLLABORATION/SHARING
TRUST
AUTHENTICITY
The Pillars of 2.0 Zen
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8. Are e20 & “Social Media”
Synonymous?
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9. No.
E2.0 happens behind the
firewall (and for good reason).
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10. News Flash: Enterprises Have Secrets!
CUSTOMER DATA
PATENTS
STRATEGY
EMPLOYEE DATA
M&A PLANS
PRODUCT DESIGN
COMPETITIVE DATA
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14. The Enterprise is Social
Beyond the Firewall
• Inside the firewall: Collaboration
• 2-way conversation at the edge
‣ Porous boundary to market
‣ Focuses roles/concentration
• All market/biz data returns to Enterprise for processing/action
• Increases competitiveness with timely decision-making
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15. The 2.0 Adoption Council
• A collection of Market Leading early Adopters
• Currently 161 members; 95 active on Jive
‣ Large Enterprise (10K+ employees)
‣ “Internal Evangelists”
• Sharing best practices/experiences
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17. Obstacles for Early Adopters
• Awareness and/or Confusion
• Culture, Culture, Culture
‣ Moving from silos to “flat enterprise”
‣ Rewarding sharing, vs. hoarding
• Making the Business Case
• Ease of Use
• Misjudging the Importance of Community
Management
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18. Who’s Driving Enterprise 2.0?
HR
Sales 14% Innovation
IT
5% 9%
42% LOB
58% R&D
9% Knowledge Management
Procurement 14%
5%
Program Management
9%
Operations
5% Marketing
32%
2009 MEMBER SURVEY
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19. Early Case Studies
• Investment Bank:
‣ Flattened organization, created visibility for
Audit and Compliance group resulting in more
accurate reporting to Federal regulators
• Leading F500 Manufacturer:
‣ IT Organization wanted to change its image
from “IT sux” to “IT rox.” Factory Managers
singing IT praises now.
• Global Leader in Business Solutions and Services:
‣ Where Expertise is billable, dramatic
improvement in time-to-market deliverables.
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20. Where to find more info...
• Andrew McAfee’s original MIT Sloan article.
‣ http://andrewmcafee.org/2007/09/enterprise_20_is_now_free/
• Dion Hinchcliffe’s expansion of the SLATES mnemonic.
‣ http://blogs.zdnet.com/Hinchcliffe/?p=143
• The 2.0 Adoption Council
‣ http://www.20adoptioncouncil.com
• @ITSinsider on Twitter
‣ http://www.twitter.com/itsinsider
• ITSinsider blog
‣ http://www.itsinsider.com
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