SlideShare a Scribd company logo

Ch8: Distribution Management & The Marketing Mix

•Download as PPT, PDF•
•
I
itsvineeth209
BusinessCareer
1 of 32
Chapter 8 ,[object Object]
Learning Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Players Involved ,[object Object],[object Object],[object Object],[object Object],[object Object],What is distribution management?
Distribution Management ,[object Object],[object Object],A distribution channel…
Distribution Channels Defined ,[object Object],[object Object]
Distribution Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Channels ,[object Object],[object Object],[object Object],Channel members…
Listing of Channel Members ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
C&FAs / C&SAs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Distributors, Dealers, Stockists, Agents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wholesalers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Retailers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Industrial Products Producer Producer Industrial Distributor Industrial Customer Industrial Distributor Industrial Customer Agent/middleman Customers may also direct from company sales force
Consumer Products Producer Producer Producer Customer / consumer Retailer Distributor Distributor Retailer Customer/ Consumer Wholesaler Customer/ Consumer Retailer Retailers may also direct from company sales force
Patterns of Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Distribution Intensity ,[object Object],[object Object],[object Object]
Intensive Distribution ,[object Object],[object Object]
Selective Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object]
Exclusive Distribution ,[object Object],[object Object],[object Object],Channel strategy…
Distribution Channel Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Service Levels ,[object Object],[object Object],[object Object],[object Object]
Distribution Objectives ,[object Object],[object Object],Set of activities….
Set of Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Organization….
Distribution Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],Policy and procedure..
Policy & Procedure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],KPIs….
Key Performance Indicators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Performance Indicators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CSFs…
Critical Success Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Learnings ,[object Object],[object Object],[object Object],[object Object]
Key Learnings ,[object Object],[object Object],[object Object]

Recommended

Selection of channel partners
Selection of channel partnersSelection of channel partners
Selection of channel partnersKritika Ohri
 
Ch7: Controlling the Salesforce
Ch7: Controlling the SalesforceCh7: Controlling the Salesforce
Ch7: Controlling the Salesforceitsvineeth209
 
Distribution Management
Distribution ManagementDistribution Management
Distribution ManagementRavi Lakhani
 
Designing channel systems
Designing channel systemsDesigning channel systems
Designing channel systemsNishant Agrawal
 
Sdm ch9
Sdm ch9Sdm ch9
Sdm ch9Sivaraj Kumar
 
Alternative channels
Alternative channelsAlternative channels
Alternative channelsPranav Kumar Ojha
 
Channel Information Systems
Channel Information SystemsChannel Information Systems
Channel Information SystemsNishant Agrawal
 
Evalauating channel member performance
Evalauating channel member performanceEvalauating channel member performance
Evalauating channel member performanceSougataSarkar11
 

Recommended

Selection of channel partners
Selection of channel partnersSelection of channel partners
Selection of channel partnersKritika Ohri
 
Ch7: Controlling the Salesforce
Ch7: Controlling the SalesforceCh7: Controlling the Salesforce
Ch7: Controlling the Salesforceitsvineeth209
 
Distribution Management
Distribution ManagementDistribution Management
Distribution ManagementRavi Lakhani
 
Designing channel systems
Designing channel systemsDesigning channel systems
Designing channel systemsNishant Agrawal
 
Sdm ch9
Sdm ch9Sdm ch9
Sdm ch9Sivaraj Kumar
 
Alternative channels
Alternative channelsAlternative channels
Alternative channelsPranav Kumar Ojha
 
Channel Information Systems
Channel Information SystemsChannel Information Systems
Channel Information SystemsNishant Agrawal
 
Evalauating channel member performance
Evalauating channel member performanceEvalauating channel member performance
Evalauating channel member performanceSougataSarkar11
 
Selecting the channel members
Selecting the channel membersSelecting the channel members
Selecting the channel membersPooja Gupta
 
Distribution strategy
Distribution strategyDistribution strategy
Distribution strategymidhun chandran
 
Chapter 1 introduction to sales and distribution management
Chapter 1 introduction to sales and distribution managementChapter 1 introduction to sales and distribution management
Chapter 1 introduction to sales and distribution managementNishant Agrawal
 
Distribution Management & Marketing Mix
Distribution Management & Marketing MixDistribution Management & Marketing Mix
Distribution Management & Marketing MixAnuj Sharma
 
DISTRIBUTION CHANNELS
DISTRIBUTION CHANNELSDISTRIBUTION CHANNELS
DISTRIBUTION CHANNELSRajesh kumar
 
Channels and distribution
Channels and distribution Channels and distribution
Channels and distribution ulabnafisa
 
Promotion Mix
Promotion MixPromotion Mix
Promotion MixKing Julian
 
Sales force motivation and compensation
Sales force motivation and compensationSales force motivation and compensation
Sales force motivation and compensationradhannur
 
Marketing channels
Marketing channelsMarketing channels
Marketing channelsNishant Agrawal
 
Planning, Sales Forecasting, and Budgeting
Planning, Sales Forecasting, and BudgetingPlanning, Sales Forecasting, and Budgeting
Planning, Sales Forecasting, and BudgetingSameer Chandrakar
 
Managing Marketing channel
Managing Marketing channelManaging Marketing channel
Managing Marketing channelAnshuman Singh
 
Sales and distribution management
Sales and distribution managementSales and distribution management
Sales and distribution managementshashank shekhar singh
 
Channel institutions Wholesaling
Channel institutions WholesalingChannel institutions Wholesaling
Channel institutions WholesalingNishant Agrawal
 
Distribution management & marketing mix
Distribution management & marketing mixDistribution management & marketing mix
Distribution management & marketing mixScarlett Voughn
 
Distribution strategy ppt
Distribution strategy pptDistribution strategy ppt
Distribution strategy pptShirley Poliquit
 
Distribution Channel Management
Distribution Channel ManagementDistribution Channel Management
Distribution Channel ManagementDr. Parveen Kaur Nagpal
 
Evaluation and Control of Sales Performance
Evaluation and Control of Sales PerformanceEvaluation and Control of Sales Performance
Evaluation and Control of Sales PerformanceDr. Parveen Kaur Nagpal
 
Designing channel systems
Designing channel systemsDesigning channel systems
Designing channel systemsRupam Chakraborty
 
Sales Management
Sales ManagementSales Management
Sales ManagementDr. Shabana Naz Shah
 
sales quotas
sales quotas sales quotas
sales quotasKirti Gupta
 
Distribution Management & Marketing Mix ( PDFDrive )_1-28.pdf
Distribution Management & Marketing Mix ( PDFDrive )_1-28.pdfDistribution Management & Marketing Mix ( PDFDrive )_1-28.pdf
Distribution Management & Marketing Mix ( PDFDrive )_1-28.pdfAsmaRauf5
 
Distrib mgmt lectslides
Distrib mgmt lectslidesDistrib mgmt lectslides
Distrib mgmt lectslidesshrund
 

More Related Content

What's hot

Selecting the channel members
Selecting the channel membersSelecting the channel members
Selecting the channel membersPooja Gupta
 
Chapter 1 introduction to sales and distribution management
Chapter 1 introduction to sales and distribution managementChapter 1 introduction to sales and distribution management
Chapter 1 introduction to sales and distribution managementNishant Agrawal
 
Distribution Management & Marketing Mix
Distribution Management & Marketing MixDistribution Management & Marketing Mix
Distribution Management & Marketing MixAnuj Sharma
 
DISTRIBUTION CHANNELS
DISTRIBUTION CHANNELSDISTRIBUTION CHANNELS
DISTRIBUTION CHANNELSRajesh kumar
 
Channels and distribution
Channels and distribution Channels and distribution
Channels and distribution ulabnafisa
 
Sales force motivation and compensation
Sales force motivation and compensationSales force motivation and compensation
Sales force motivation and compensationradhannur
 
Planning, Sales Forecasting, and Budgeting
Planning, Sales Forecasting, and BudgetingPlanning, Sales Forecasting, and Budgeting
Planning, Sales Forecasting, and BudgetingSameer Chandrakar
 
Managing Marketing channel
Managing Marketing channelManaging Marketing channel
Managing Marketing channelAnshuman Singh
 
Channel institutions Wholesaling
Channel institutions WholesalingChannel institutions Wholesaling
Channel institutions WholesalingNishant Agrawal
 
Distribution management & marketing mix
Distribution management & marketing mixDistribution management & marketing mix
Distribution management & marketing mixScarlett Voughn
 
Evaluation and Control of Sales Performance
Evaluation and Control of Sales PerformanceEvaluation and Control of Sales Performance
Evaluation and Control of Sales PerformanceDr. Parveen Kaur Nagpal
 

What's hot (20)

Selecting the channel members
Selecting the channel membersSelecting the channel members
Selecting the channel members
 
Distribution strategy
Distribution strategyDistribution strategy
Distribution strategy
 
Chapter 1 introduction to sales and distribution management
Chapter 1 introduction to sales and distribution managementChapter 1 introduction to sales and distribution management
Chapter 1 introduction to sales and distribution management
 
Distribution Management & Marketing Mix
Distribution Management & Marketing MixDistribution Management & Marketing Mix
Distribution Management & Marketing Mix
 
DISTRIBUTION CHANNELS
DISTRIBUTION CHANNELSDISTRIBUTION CHANNELS
DISTRIBUTION CHANNELS
 
Channels and distribution
Channels and distribution Channels and distribution
Channels and distribution
 
Promotion Mix
Promotion MixPromotion Mix
Promotion Mix
 
Sales force motivation and compensation
Sales force motivation and compensationSales force motivation and compensation
Sales force motivation and compensation
 
Marketing channels
Marketing channelsMarketing channels
Marketing channels
 
Planning, Sales Forecasting, and Budgeting
Planning, Sales Forecasting, and BudgetingPlanning, Sales Forecasting, and Budgeting
Planning, Sales Forecasting, and Budgeting
 
Managing Marketing channel
Managing Marketing channelManaging Marketing channel
Managing Marketing channel
 
Sales and distribution management
Sales and distribution managementSales and distribution management
Sales and distribution management
 
Channel institutions Wholesaling
Channel institutions WholesalingChannel institutions Wholesaling
Channel institutions Wholesaling
 
Distribution management & marketing mix
Distribution management & marketing mixDistribution management & marketing mix
Distribution management & marketing mix
 
Distribution strategy ppt
Distribution strategy pptDistribution strategy ppt
Distribution strategy ppt
 
Distribution Channel Management
Distribution Channel ManagementDistribution Channel Management
Distribution Channel Management
 
Evaluation and Control of Sales Performance
Evaluation and Control of Sales PerformanceEvaluation and Control of Sales Performance
Evaluation and Control of Sales Performance
 
Designing channel systems
Designing channel systemsDesigning channel systems
Designing channel systems
 
Sales Management
Sales ManagementSales Management
Sales Management
 
sales quotas
sales quotas sales quotas
sales quotas
 

Similar to Ch8: Distribution Management & The Marketing Mix

Distribution Management & Marketing Mix ( PDFDrive )_1-28.pdf
Distribution Management & Marketing Mix ( PDFDrive )_1-28.pdfDistribution Management & Marketing Mix ( PDFDrive )_1-28.pdf
Distribution Management & Marketing Mix ( PDFDrive )_1-28.pdfAsmaRauf5
 
Distrib mgmt lectslides
Distrib mgmt lectslidesDistrib mgmt lectslides
Distrib mgmt lectslidesshrund
 
Lectre 1 distribution_mgmt.
Lectre 1 distribution_mgmt.Lectre 1 distribution_mgmt.
Lectre 1 distribution_mgmt.shashank30
 
Sales and Distribution Management
Sales and Distribution ManagementSales and Distribution Management
Sales and Distribution ManagementVishal Joshi
 
Designing And Managing Integrated Marketing Channels
Designing And Managing Integrated Marketing ChannelsDesigning And Managing Integrated Marketing Channels
Designing And Managing Integrated Marketing ChannelsKhawaja Naveed
 
Unit - III Marketing Channel.pptx
Unit - III Marketing Channel.pptxUnit - III Marketing Channel.pptx
Unit - III Marketing Channel.pptxAarthi393502
 
Marketing Channel unit 2
Marketing Channel unit 2Marketing Channel unit 2
Marketing Channel unit 2Navin Raj Saroj
 
Chap02theroleofimcinthemarketingprocess 1225868282588737-9
Chap02theroleofimcinthemarketingprocess 1225868282588737-9Chap02theroleofimcinthemarketingprocess 1225868282588737-9
Chap02theroleofimcinthemarketingprocess 1225868282588737-9Ahmad Yamin
 
How does distribution add value
How does distribution add valueHow does distribution add value
How does distribution add valueMuzamil Quadir
 
Channels of distribution ppt @ bec doms bagalkot mba marketing
Channels of distribution ppt @ bec doms bagalkot mba marketingChannels of distribution ppt @ bec doms bagalkot mba marketing
Channels of distribution ppt @ bec doms bagalkot mba marketingBabasab Patil
 
Retail and distribution management
Retail and distribution managementRetail and distribution management
Retail and distribution managementZubair Ahmad
 
Winning in Indonesia's Consumer Good Market
Winning in Indonesia's Consumer Good MarketWinning in Indonesia's Consumer Good Market
Winning in Indonesia's Consumer Good MarketGajendra Kumar Yadav
 
Copy Of Channel Of Distribution
Copy Of Channel Of DistributionCopy Of Channel Of Distribution
Copy Of Channel Of DistributionWaqar Viki
 
Sales and distribution management
Sales and distribution managementSales and distribution management
Sales and distribution managementphanquoccuong
 

Similar to Ch8: Distribution Management & The Marketing Mix (20)

Distribution Management & Marketing Mix ( PDFDrive )_1-28.pdf
Distribution Management & Marketing Mix ( PDFDrive )_1-28.pdfDistribution Management & Marketing Mix ( PDFDrive )_1-28.pdf
Distribution Management & Marketing Mix ( PDFDrive )_1-28.pdf
 
Distrib mgmt lectslides
Distrib mgmt lectslidesDistrib mgmt lectslides
Distrib mgmt lectslides
 
Lectre 1 distribution_mgmt.
Lectre 1 distribution_mgmt.Lectre 1 distribution_mgmt.
Lectre 1 distribution_mgmt.
 
Distribution 1
Distribution 1Distribution 1
Distribution 1
 
Sales and Distribution Management
Sales and Distribution ManagementSales and Distribution Management
Sales and Distribution Management
 
Ent300 Module08
Ent300 Module08Ent300 Module08
Ent300 Module08
 
Designing And Managing Integrated Marketing Channels
Designing And Managing Integrated Marketing ChannelsDesigning And Managing Integrated Marketing Channels
Designing And Managing Integrated Marketing Channels
 
Distribution management
Distribution managementDistribution management
Distribution management
 
Delivering value
Delivering valueDelivering value
Delivering value
 
Unit - III Marketing Channel.pptx
Unit - III Marketing Channel.pptxUnit - III Marketing Channel.pptx
Unit - III Marketing Channel.pptx
 
Marketing Channel unit 2
Marketing Channel unit 2Marketing Channel unit 2
Marketing Channel unit 2
 
Chap02theroleofimcinthemarketingprocess 1225868282588737-9
Chap02theroleofimcinthemarketingprocess 1225868282588737-9Chap02theroleofimcinthemarketingprocess 1225868282588737-9
Chap02theroleofimcinthemarketingprocess 1225868282588737-9
 
How does distribution add value
How does distribution add valueHow does distribution add value
How does distribution add value
 
Channels of distribution ppt @ bec doms bagalkot mba marketing
Channels of distribution ppt @ bec doms bagalkot mba marketingChannels of distribution ppt @ bec doms bagalkot mba marketing
Channels of distribution ppt @ bec doms bagalkot mba marketing
 
Mm.13.10
Mm.13.10Mm.13.10
Mm.13.10
 
Retail and distribution management
Retail and distribution managementRetail and distribution management
Retail and distribution management
 
Winning in Indonesia's Consumer Good Market
Winning in Indonesia's Consumer Good MarketWinning in Indonesia's Consumer Good Market
Winning in Indonesia's Consumer Good Market
 
channel management.pptx.ppt
channel management.pptx.pptchannel management.pptx.ppt
channel management.pptx.ppt
 
Copy Of Channel Of Distribution
Copy Of Channel Of DistributionCopy Of Channel Of Distribution
Copy Of Channel Of Distribution
 
Sales and distribution management
Sales and distribution managementSales and distribution management
Sales and distribution management
 

More from itsvineeth209

Evolution,Drivers Of Indian Retail
Evolution,Drivers Of Indian RetailEvolution,Drivers Of Indian Retail
Evolution,Drivers Of Indian Retailitsvineeth209
 
Intro To Tretailing 6.2.09
Intro To Tretailing 6.2.09Intro To Tretailing 6.2.09
Intro To Tretailing 6.2.09itsvineeth209
 
Indian Retail Sector
Indian Retail SectorIndian Retail Sector
Indian Retail Sectoritsvineeth209
 
Rm 10 Report Writing 2
Rm 10 Report Writing 2Rm 10 Report Writing 2
Rm 10 Report Writing 2itsvineeth209
 
Rm 6 Sampling Design
Rm 6 Sampling DesignRm 6 Sampling Design
Rm 6 Sampling Designitsvineeth209
 
Rm 1 Intro Types Research Process
Rm 1 Intro Types Research ProcessRm 1 Intro Types Research Process
Rm 1 Intro Types Research Processitsvineeth209
 
Rm 5 Methods Of Data Collection
Rm 5 Methods Of Data CollectionRm 5 Methods Of Data Collection
Rm 5 Methods Of Data Collectionitsvineeth209
 
Rm 4 Research Design
Rm 4 Research DesignRm 4 Research Design
Rm 4 Research Designitsvineeth209
 
Rm 2 Problem Identification
Rm 2 Problem IdentificationRm 2 Problem Identification
Rm 2 Problem Identificationitsvineeth209
 
Transportation Problem
Transportation ProblemTransportation Problem
Transportation Problemitsvineeth209
 
Transportation Problem
Transportation ProblemTransportation Problem
Transportation Problemitsvineeth209
 
Procedure Of Simplex Method
Procedure Of Simplex MethodProcedure Of Simplex Method
Procedure Of Simplex Methoditsvineeth209
 
North West Corner Rule
North West Corner RuleNorth West Corner Rule
North West Corner Ruleitsvineeth209
 

More from itsvineeth209 (20)

Green Marketing
Green MarketingGreen Marketing
Green Marketing
 
Evolution,Drivers Of Indian Retail
Evolution,Drivers Of Indian RetailEvolution,Drivers Of Indian Retail
Evolution,Drivers Of Indian Retail
 
Intro To Tretailing 6.2.09
Intro To Tretailing 6.2.09Intro To Tretailing 6.2.09
Intro To Tretailing 6.2.09
 
Indian Retail Sector
Indian Retail SectorIndian Retail Sector
Indian Retail Sector
 
Sampling Design
Sampling DesignSampling Design
Sampling Design
 
Sampling Design
Sampling DesignSampling Design
Sampling Design
 
Rm 10 Report Writing 2
Rm 10 Report Writing 2Rm 10 Report Writing 2
Rm 10 Report Writing 2
 
Rm 6 Sampling Design
Rm 6 Sampling DesignRm 6 Sampling Design
Rm 6 Sampling Design
 
Rm 1 Intro Types Research Process
Rm 1 Intro Types Research ProcessRm 1 Intro Types Research Process
Rm 1 Intro Types Research Process
 
Rm 5 Methods Of Data Collection
Rm 5 Methods Of Data CollectionRm 5 Methods Of Data Collection
Rm 5 Methods Of Data Collection
 
Rm 3 Hypothesis
Rm 3 HypothesisRm 3 Hypothesis
Rm 3 Hypothesis
 
Research Design
Research DesignResearch Design
Research Design
 
Rm 4 Research Design
Rm 4 Research DesignRm 4 Research Design
Rm 4 Research Design
 
Rm 2 Problem Identification
Rm 2 Problem IdentificationRm 2 Problem Identification
Rm 2 Problem Identification
 
Vam
VamVam
Vam
 
Transportation Problem
Transportation ProblemTransportation Problem
Transportation Problem
 
Transportation Problem
Transportation ProblemTransportation Problem
Transportation Problem
 
Simplex Method
Simplex MethodSimplex Method
Simplex Method
 
Procedure Of Simplex Method
Procedure Of Simplex MethodProcedure Of Simplex Method
Procedure Of Simplex Method
 
North West Corner Rule
North West Corner RuleNorth West Corner Rule
North West Corner Rule
 

Recently uploaded

The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfCatalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfOrient Homes
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptxSocio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptxtrishalcan8
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...noida100girls
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfCatalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfOrient Homes
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessAggregage
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 

Recently uploaded (20)

The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfCatalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT .pdf
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptxSocio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)
 
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfCatalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for Success
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 

Ch8: Distribution Management & The Marketing Mix

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Industrial Products Producer Producer Industrial Distributor Industrial Customer Industrial Distributor Industrial Customer Agent/middleman Customers may also direct from company sales force
  • 16. Consumer Products Producer Producer Producer Customer / consumer Retailer Distributor Distributor Retailer Customer/ Consumer Wholesaler Customer/ Consumer Retailer Retailers may also direct from company sales force
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.