1. BUSINESS PLAN
A typical business plan comprises of the following things
 Formal statement of a set of business goals.
 Reasons why they are believed attainable.
 Plan for reaching those goals.
DEFINITION
 A business plan is a formal statement of a set of business goals, the
reasons why they are believed attainable, and the plan for reaching those
goals. It also contain background information about the organization or team
attempting to reach those goals.
 The business goals being attempted may be for- profit or non-profit. For-
profit business plans typically focus on financial goals. Non-profit and
government agency business plans tend to focus on service goals, although
non-profits may also focus on maximizing profit. Business plans may also
target changes in perception and branding by the customer, client, tax-
payer, or larger community.
 If you do decide to seek a business loan for your small business, the first
thing you will need is a business plan. You will not get outside funding
without a good business plan. It will give the people who loan you money
the assurance that you have considered your venture thoroughly and will be
able to pay back the loan.
 Your business plan should include a brief introduction, including a description
of the service or product you intend to provide. Also tell what experience
you have in the world of commerce and in this particular type of business.
A business Plan performs three functions
1. Action Plan
A business plan can help to move you to action. A business plan will help
you to pull apart the pieces of starting a business and examine each piece
by itself. Writing a business plan can help to move you to action by
breaking down a seemingly insurmountable task (starting a business) into
many smaller, less intimidating tasks.
2. Road Map
A business plan can also serve to help others to understand your vision, including suppliers,
customers, employees, friends, and family. A business plan can also serve to help others to
understand your vision, including suppliers, customers, employees, friends, and family.

2. 3. Sales Tool
A business plan can serve as a sales tool. A well-written business plan can serve to sell people close
to you on the benefits of proceeding with your concept.

3. Elements of a Successful Business Plan
Executive Summary (1 page)
Company Overview (~1 page)
• Introduction
• Mission Statement
• History and Current Status
• Objectives
Product and Service (~1 page)
• Features
• Benefits
• Proprietary Rights
• Stage of Development
Market and Industry Analysis (~3pages)
• Market Size and Growth
• Trends
• Target Market
• Industry Structure
• Competitive Environment
• Competition
• Opportunity
Marketing Plan (~4 pages)
• Target Market Strategy
• Channel
• Positioning
• Product/Service Strategy
• Pricing Strategy
• E-commerce
• Communication Strategy
• Sales Strategy
• Revenue Model
Operations Plan (~2 pages)
• Operations Strategy
• Scope of Operations
• Ongoing Operations
Development Plan (~1 page)
• Development Strategy
Management (~1 page)
• Company Organization
• Management Team
Competitive Advantage (1 page)

4. Financial Plan (~3 pages)
• Financial Projections
• Key Assumptions
• Sources and Uses of Funds
• Business Risks
Funding (1 page)
• Funding Requirements
• Funding Strategies
• Sources and Uses of Funds Statement
• Offering
Appendices (15 pages max)
Required
• Key financial assumptions
• 5 year Income Statement
• 5 year Balance Sheet
• 5 year Cash Flow
• Monthly & Quarterly Cash Flow Statements
• Financial Comps
• Resumes of founders and principals
Optional
• Customer surveys and results
• Operations layout
• Sample menus, web pages, adverts, etc.
• Anything else that will help to illuminate and/or sell your plan
These elements of a good business plan will take you a long way
toward establishing a successful business. Whether or not you
plan to seek outside financial assistance, having thought through
and planned these aspects of your business will help you succeed
in your new business venture. I hope this helps you in preparing
your own unique business plan.
So, you know you need a business plan, but what about business
plan software? For business planning, there are really three
alternatives:
1. crafting your own business plan from scratch
2. hiring a business plan writer or business planning
consultant; or

5. 3. using business plan software to write your own
business plan. Each of these alternatives are their own
advantages and disadvantages
Executive Summary
The Executive Summary of a Business Plan is a one-page distillation of your entire plan, and often is
the last section to be written. Despite the title, it is not written for executives, nor is it a summary of
the plan. Its objective is to capture the reader’s interest, so that they want to read the entire plan;
even better to call you to arrange a meeting. It should be considered a chance to “sell” the reader
on the business opportunity.

6. Business Plan
What does it mean?
 A business plan is a formal statement of a set of business goals, the
reasons why they are believed attainable, and the plan for reaching
those goals.
 The primary value of a business plan will be to create a written outline
that evaluates all aspects of the economic viability of a business
venture including a description and analysis of a business prospects.
Business Plan Format
 A Vision Statement
 The People
 Your Business Profile
 Economic Assessment
 Cash flow assessment
6 steps to a great business plan!
 Basic business concept
 Feasibility and specifics
 Focus and refine concept
 Outline the specifics of your business
 Put your plan into a compelling form
 Review sample plans
How to formulate your business plan
 Be flexible early in the process and keep it fluid. Don't commit too
early. Expect your first plan to be provisional and subject to revision.
 Ask yourself if your experience or expertise gives you the right to an
opinion on your specific opportunity.
 Identify your potential deal killers: variables that are likely to prove
fatal to the venture.
 Clearly identify what you see as the key drivers of success. What are
you betting on here?
 Raise money only in sufficient amount to finance the experiment or
evaluation you next envision, with a cushion for contingencies.
 Delay hiring key managers until initial rounds of experimentation have
produced a stable business model.
 At some point, take the plunge and test your product or service on a
small scale.
 Test and refine your business model before expanding your
operations.

7. Innovation And Business plan
Innovations and entrepreneurship
 Innovation and entrepreneurship are considered in European Union as
increasing economics vector, competitiveness and rural development.
 The successful entrepreneurial is usually based on a significant
innovation.
 Innovation activities are one of the important reactions to the
challenges.
Innovation behavior of the firm
 External factors
- market environment characteristics
- regional institutional characteristics
- policy institutions
 Internal factors
- organizational
- personal
Entrepreneurship development
 Entrepreneurship can be defined as the process of using private
initiative to transform a business concept into a new venture or to
grow and diversify an existing venture or enterprise with high growth
potential.
 Entrepreneurs identify an innovation to seize an opportunity,
mobilize money and management skills, and take calculated risks to
open markets for new products, processes and services.

8. Innovation Life Cycle Process
 Ideation
 Concept development
 Evaluation (business and technical)
 Commercialization
 Improvement innovation
Business plan based on
 Entrepreneurship
 The business idea
 Business areas
For preparing a Business Plan we must answer a following
questions:
1. WHAT is a Business Plan?
2. WHO needs a Business Plan?
3. HOW to prepare a Business Plan?

9. 1. What is a business plan?
• Business planning is about results.
• A business plan is any plan that works for a business to look
ahead, allocate resources, focus on key points, and prepare for
problems and opportunities.
• Businesses need plans to optimize growth and development
according to priorities.
• A business plan is like a map and a compass for a business.
The Different Types of Business Plans
Business plans are also called:
- strategic plans
- investment plans
- expansion plans
- operational plans
- annual plans
- internal plans
- growth plans
- product plans
- feasibility plans and many other names.

10. 1. Who needs a business plan?
You need a business plan if you’re running a business;
You need a business plan if you’re applying for a business loan;
You need a business plan if you’re looking for business investment, new
products or new services;
You need a business plan to communicate with a management team.
Planning is a Process, Not Just a Plan
Preparing a business plan
 Define and fix objectives, and programs to achieve those objectives.
 Create regular business review and course correction.
 Define a new business.
 Support a loan application.
 Define agreements between partners.
 Set a value on a business for sale or legal purposes.
 Evaluate a new product line, promotion, or expansion.
Every business need an innovation engine to generate the great
ideas that will propel the business forward into the future.