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Marketing suffers from a crisis of credibility. Executives often feel that marketing exists solely to support sales...or that marketing is an “arts and crafts” function, throwing parties and churning out brightly-colored brochures.
But this is all starting to change.
Thanks to robust new reporting and metrics capabilities, marketers can now confidently track and report on program performance — and confidently answer questions from the C-suite.
To get the metrics that matter most, download The Essential 8 Marketing Reports. Inside you'll find:
The key high level metrics to track as you run reports
When to examine programs over time
Our 8 most essential reports, from top-funnel lead analysis to complex opportunity influence