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The Quick Start Guide to Marketing Your Business with Video A presentation by Ivana Taylor from DIYMarketers.com co-sponsored by SBTV.com www.sbtv.com .

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The Quick Start Guide to Marketing Your Business with Video A presentation by Ivana Taylor from DIYMarketers.com co-sponsored by SBTV.com www.sbtv.com .

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What We’ll Cover <ul><li>Why Video? </li></ul><ul><li>Technology </li></ul><ul><ul><li>Cameras </li></ul></ul><ul><ul><li>Editing </li></ul></ul><ul><li>Best Practices </li></ul><ul><ul><li>Content </li></ul></ul><ul><ul><li>Look </li></ul></ul><ul><li>Where to Put Your Videos </li></ul>

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Is Video REALLY That Important? Video = Prospects 13 million Watch Video for more than 3 hours monthly By 2013, 90% of all web traffic will be video

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Video Technology Review Flip Kodak Zi8

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FLIP <ul><li>Easy to upload </li></ul><ul><li>8GB Internal memory </li></ul><ul><li>AA Battery </li></ul><ul><li>$180 </li></ul>

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Kodak Zi8 <ul><li>High Quality HD </li></ul><ul><li>Up to 32GB removable memory </li></ul><ul><li>Rechargeable battery </li></ul>

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Video Editing <ul><li>YouTube Video Editor http://help.youtube.com/support/youtube/bin/answer.py?hl=en&answer=183851 </li></ul><ul><li>JayCut http://jaycut.com </li></ul><ul><li>SpotMixer http://www.spotmixer.com </li></ul><ul><li>Movie Masher http://www.moviemasher.com </li></ul>

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Best Practices Entertain + = Demo Educate

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Demonstrations

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Education

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How-to Demo <ul><li>Make it worthy. </li></ul><ul><li>Do it alone. </li></ul><ul><li>Be prepared. </li></ul><ul><li>Start immediately. </li></ul>

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How-to Demo <ul><li>Begin with the end. </li></ul><ul><li>Speak plainly. </li></ul><ul><li>No questions until end. </li></ul><ul><li>End REALLY BIG. </li></ul>

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Entertain – Have FUN

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Increase Your Entertainment Value <ul><li>Simple </li></ul><ul><li>Unexpected </li></ul><ul><li>Concrete </li></ul><ul><li>Credible </li></ul><ul><li>Emotional </li></ul><ul><li>Stories </li></ul>

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Tips for Successful Recording <ul><li>Rehearse </li></ul><ul><li>Be Concise </li></ul><ul><li>Clean, authentic surroundings </li></ul><ul><li>Wear bright colors </li></ul>

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Ideas for Videos <ul><li>Answer questions. </li></ul><ul><li>How-to video. </li></ul><ul><li>Screencast /Slideshow. </li></ul>

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Ideas for Videos <ul><li>Give a tour </li></ul><ul><li>Interview your customer </li></ul><ul><li>Film an event </li></ul><ul><li>Reviews </li></ul>

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POLL 3

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Promotion: Where Do the Videos Go? <ul><li>Your Web Site/Blog </li></ul><ul><li>SBTV.com Community http://cs.sbtv.com/ </li></ul><ul><li>YouTube Channel </li></ul><ul><li>Tube Mogul </li></ul>

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Promotion: Where Do the Videos Go? <ul><li>Vimeo (http://vimeo.com) </li></ul><ul><li>Facebook Fan Page </li></ul><ul><li>LinkedIn Company Page/Personal </li></ul><ul><li>Google Business Listing (Local) </li></ul>

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Coordinate Your Communities

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Read These for More Info <ul><li>5 Reasons YouTube Should Be a Part of Your Marketing Strategy- http://smallbiztrends.com/2009/05/5-reasons-youtube-social-marketing-strategy.html </li></ul><ul><li>YouTube 101 for Small Business- http://smallbiztrends.com/2009/08/youtube-small-businesses.html </li></ul><ul><li>5 Super Easy Ideas To Promote Your Business With Online Video- https://www.openforum.com/idea-hub/topics/marketing/article/5-super-easy-ways-to-use-video-to-promote-your-business-john-jantsch </li></ul><ul><li>Tips for marketing on YouTube- http://www.searchenginejournal.com/guide-to-video-marketing-on-youtube/6381/ </li></ul>

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e-book Download Quick Start Guide to Using Video to Market Your Business Download at: http://nfib.com/videobook

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For more information about the Small Business Webinar Series visit: http://www.NFIB.com/webinars We want your feedback. If you enjoyed today’s webinar or have suggestions for the future, please fill out the short survey that you will receive via email after this webinar. Did you know… NFIB is on Facebook? Stop By and Leave a Comment http://www.nfib.com/facebook