2. About me
● CS, Southampton UK
● 15 years experience in SEO & WordPress
● 50+ sites for testing SEO
● Exit due to SEO project
● Co-organiser of HK WordPress Meetup
● Lead organiser of HK WordCamp
● WordPress agency firm
● Online course / Corp training / Consultant service for SEO & digital
marketing
3.
4.
5. Today’s topics
● SEO Basics
● Google Algorithm
● Keyword Research / Search Volume
● Content Strategy for SEO
● Google Analytics
● Google Search Console
● CTR Checking Tool
● Bonus tips: YouTube SEO (request by rudi gor)
6. ● 3-4 people per group
● 3-4 minutes
● Introduce yourself and state
your current SEO problem
19. Meta keywords
Google
Google saw the meta keywords tag being abused. They officially confirmed
in 2009 that they didn’t use them. In that blog, they also stated they already
started disregarding the meta keywords many years before 2009.
Yahoo
In October of that same year, 2009, at SMX East, Yahoo! announced they no
longer use the meta keywords tag anymore either. This turned out to be not
entirely true, as they do index them, but they won’t help you one bit.
20. Meta keywords
Bing
Bing also stated in 2014:
“Today, it’s pretty clear the meta keyword tag is dead in terms of SEO value.
Sure, it might have value for contextual ad systems or serve as a signal to
bots plying the web looking for topics to target, but as far as search goes, that
tag flat lined years ago as a booster.”
Earlier, they even implied that using them – the wrong way – could work
against you, because it’s rather seen as a spam signal than a ranking
signal.
35. How do we perform a keyword research
exercise?
36. ● On your self
● 3-4 minutes
● Do a keyword research for your
business (google suggest, LSI,
competitor research)
● Find 1 keyword which surprise
you
37. How do we know the search volume for
particular keyword so I could target those
higher traffic keywords?
42. How to write a long form content?
● Table of content (it is useful as sitelink in google)
● Same keyword set content should write / amend on the
same post instead of new page
● Google mostly is showing 1 of your web page as search
result rather than multiple web page