The document provides tips for researchers on how to effectively get the attention of journalists, such as the author, in today's media landscape. It advises against calling to check if a press release was received, using short embargoes, embargoing already published studies, and sending large email attachments. The document recommends researchers get to know a journalist's areas of interest, send study drafts in advance, be more inclusive with embargoed materials such as providing them to bloggers, account for all embargo breaks, and make public policies on publishing clear.

1. How to Get My Attention (and Attention from Other Journalists) in a Wired World Ivan Oransky, MD Executive Editor, Reuters Health Adjunct Asst. Professor, New York University Science, Health, and Environmental Reporting Program Blogger, Embargo Watch and Retraction Watch