1. DIGITAL DATA VALUE
WEAREDBP.COM

2. “DATA IS THE NEW OIL”

3. DATA IS THE NEW OIL

4. OIL IS USEFUL, BUT STILL LIMITED

5. DATA HAS NO LIMITS

6. DATA IS THE FUTURE OF
YOUR BUSINESS

7. DATA IS A GAME CHANGER

8. FACEBOOK
PROFILE DATA
GOOGLE
SEARCH RESULTS
AMAZON
RECOMMEDATIONS
TWITTER
INSTANT
COMMUNICATIONS
£¥
€
$

9. CONSUMER
DATA
BUSINESS
MEDIA

10. LEAD GENERATION
MANAGEMENT
MEDIA
CONSUMER
BUSINESS
CUSTOMER
MANAGEMENT
RELATIONSHIP
MANAGEMENT
DATA
INSIGHT
VALUE
MANAGEMENT
PERFORMANCE
MANAGEMENT

11. IT
AL
IG
D
DYNAMIC
ACTIONABLE
TRANSFORMATIVE
ACCELERATE

12. DYNAMIC
DATA
VOLUME
STORAGE
FEEDS
BIG
CLOUD
GROWING

13. ACTIONABLE
DATA
INTENT
PREFERENCES
SOCIAL
SEARCH
CONTEXTUAL
INTERACTION

14. TRANSFORMATIVE
INTEGRATION
DATA
BEHAVIOURAL
REAL TIME

15. ACCELERATE
DECISION
DATA
CONVERSION
PROFIT

16. DATA PLANNERS AND
DATA

17. DATA + RESEARCH + BUSINESS + MARKETING + PERFORMANCE
DATA PLANNER

18. ENABLING SMARTER BUSINESS
SALES
MARKET SHARE
PROFITS
CUSTOMER
SATISFACTION

19. 360
DIGITAL DATA
Prospect
Profitable
Segment
Customer Data
John Smith
36 years old
London
Product
Iphone
Mac
Transactional
Order History
Order Location
Communications
Segment
Targeting
Digital Targeting
Financial
Value of X
Profitability x
Life Time Value x

20. CUSTOMER ACQUISITION
CUSTOMER PROFILING
CUSTOMER TARGETING
CUSTOMER SEGMENTATION
360 DATA PLANNING
CUSTOMER RETENTION
LOYALTY MANAGEMENT
COMMUNICATIONS MANAGEMENT
CUSTOMER VALUE
VALUE MANAGEMENT

21. DATA PLANNING KEY FOCUS
PERCENTAGE
RESPONSE
REVENUE PER
CUSTOMER
COST PER
RESPONSE
PERCENTAGE
CONVERSION
COST PER
CUSTOMER
PROFIT PER
CUSTOMER
LIFE TIME
VALUE PER
CUSTOMER
PERCENTAGE
RETURN OF
INVESTMENT

22. IMPROVE
SALES MIX
INCREASE
EFFICENCY
CONVERT
NON USERS
ENTER NEW
SEGMENTS
INCREASE
FREQUENCY
IMPROVE
PROFITABILIT
Y
360 DATA PLANNING
IMPROVE
PRODUCT/
PRICE/OFFER
ATTRACT
RIVAL’S
CUSTOMERS
REDUCE
COSTS
EXPAND
VOLUME
INCREASE
EFFICENCY

23. TESTING AND
RESEARCH
DESCRIPTIVE
EXPLORATORY
EXPLANATORY
ANALYTICS
DISTRIBUTIONS
CORRELATIONS
MULTI REGRESSION
FACTOR ANALYSIS
ANALYSIS OF
VARIANCE
CLUSTER ANALYSIS
REGRESSION
ANALYSIS
MULTIVARIATE
ANALYSIS
TEST OF
ASSOCIATION

24. DIGITAL DATA PLANNER
SEARCH
MARKETING
WEB
ANALYTICS
USER JOURNEY
ANALYSIS
DISPLAY
ADVERTISING
REAL TIME
BIDDING
CAMPAIGN
INSIGHTS
SOCIAL MEDIA
BEHAVIOURAL
TARGETING
DIGITAL DATA
INTEGRATION
SEO
EMAIL
MARKETING
DATA
VISUALISATION
CONTENT
MARKETING
AUDIENCE
INSIGHTS
DIGITAL ROI

25. DATA PLANNERS AND
DIGITAL

26. WHERE
ARE
YOU
NOW?
DATA WILL
TELL YOU

27. WHERE
ARE WE
GOING?
DATA
WILL
HELP YOU
DECIDE

28. HOW DO
WE GET
THERE?
DATA
WILL
SUPPORT
YOU

29. WHAT
DOES
SUCCESS
LOOK
LIKE?
DATA
WILL
INFORM
YOU

30. SMARTER DATA

31. SMARTER DECISIONS

32. SMARTER MARKETING

33. SMARTER PERFORMANCE

34. SMARTER BUSINESS

35. DIGITAL
BUSINESS
PARTNERS
ENABLING
SMARTER
BUSINESS
WEAREDBP.COM
IVANF@WEAREDBP.COM
DATA PLANNING SERVICES