In order to create awareness about the local editions of a national newspaper, we developed tools to let people discover their ideal town, and to improve it even further. Dedending on their ideal city, they received their local, relevant news. The best ideas were later on used for articles in the newspaper' local section.

1. Case Study
My Ideal Town

2. Stakeholders
iVOX bvba
research facilitators
Het Nieuwsblad
media publisher

3. Starting point
Content research project for the human
interest department of Het Nieuwsblad.
The project needed to be fun
oriented and had an individual
approach towards the community
of Het Nieuwsblad.
A second follow-up study was conducted in
order to discover people’s thoughts about their
city (infrastructure, governance, cultural life,
safety, …).

4. Proposal towards participants
• Discover your ideal village / city
• How would you improve your city?
• Give your opinion on today’s local governance

5. iCOMPARE
Different
Immediate &
question
relevant info
types
Compare to
significant
others
Share and
compare with
friends via
social media

6. My Ideal Town
What kind of city do you wish to
live in?

7. My Ideal Town
What are the strong points of
your ideal city?
This is your ideal city!

8. iDEA
Wisdom of
Rate other the crowds
inputs
Give your
opinion

9. Improve your town
Where do you live now?
What should be improved?

10. Improve your town
Rate other ideas
for your city
Top ideas
for your city

11. Results
> 70 000
unique Qualitative operating
participants points per city
User generated content Buzz via social
on & offline media

12. Value
Creative marketing & research
approach
Qualitative database
enlargement
Media exposure & website
traffic
Brand enforcement (awareness,
preference & reputation)

13. Other Success Stories
Stem van Vlaanderen / La voix des Belges
political profile for VMMtv
> 800 000 participants
MovieMatcher
movie preference center for
Kinepolis
115 000 participants
Ruimte voor morgen
Urban, city and town
planning for the Flemish
government
80 000 participants

14. Contact
sales@ivox.be
+32 16 22 62 14
www.ivox.be
@ivox_be